If Video Marketing is part of marketing until the recent past, it is now the foundation of marketing campaigns, with the growing impact of video sharing as the Internet expands and increases its users around the world, especially social networks.
You now own a company that develops a product or service - whatever its field - and you want to start a very broad-based marketing campaign that identifies the customer segments that target your product or service. The best way to reach a rapid, wide and interactive spread at the same time is to target the production of a professional marketing video that reviews the product or service effectively and creatively and explains the advantages that the buyer will get, and gives his production a high priority compared to any other marketing tools. Here are the reasons. (1 , 2)
Video = leap in access and sales
As a rule, once you upload a video - and if it is well produced - promote your product or service, whether you publish it on social media, or even upload it on the home page of the website promoting your company or services, you have already come up with the most effective way to achieve Real funds through activation of access and motivate customers to pay.
According to a statistic released in 2016, placing a marketing video to advertise the product on the main site only increases the rate of "Conversions" by 80%. Remittances Here are three main axes: the number of people who saw the product, the number of people who interacted with the product, and the number of people who bought the product. The higher the ratio of remittances, the higher the percentage of purchases and the higher the percentage of sales.
According to a recent statistic for 2019, 79% of users who see an explanatory video about a product or service make a subsequent purchase compared to those who search for written articles or traditional ads about The product itself. Video is an effective element that drives them to buy more than any other medium . (3, 4, 5)
Greater credibility
In fact, the primary objective of content marketing , which comes with video marketing in its introduction, is to build an adequate state of trust in the public that drives it to interact first and then buy it second. Full focus on providing users and potential customers with information that combines reporting and marketing is enough to motivate them to buy the product and service, and even turn them into free advertising for your company when they actively engage other customers.
Successful marketing in this particular age - the era of digital expansion - is based on 3 criteria: excitement, simplification, and win the trust of the client. These three standards are provided by video marketing in an almost complete manner in case the video is professionally and distinctly made. The video can provide excitement to the viewer, simplifying the type of product and service and how to use it, and also gaining the confidence of the customer to make the decision to buy much faster compared to other marketing means.
The success of video marketing also comes in its ability to win the trust of the customer in the era of digital commerce in which there may be a number of incidents of fraud or fraud or lack of quality. Video marketing is an essential element in calming potential customers' fears and driving them to overcome their fears and buying. According to a study, 57% of consumers said they had confidence in the marketing videos they saw about certain products and services and were persuaded to buy online. (6)
Impressive, if only modest
Contrary to what is imagined, video marketing does not necessarily mean that the marketing video is so professional that it must be spent thousands of dollars. However, even if you spend a lot of money to produce a marketing video, the return on investment ( ROI ) - the net profit compared to the amount paid in the investment - in the marketing videos is so high that 83% of the companies said that the marketing videos gave them a return Higher than investment compared to what was spent on them.
Fortunately, video production is no longer as expensive as the past. With the proliferation of video production and editing software, it has become very easy to produce "good" video that meets the needs. Fortunately, videos do not have to be as good in terms of design and production - as is common - but it's just enough that the video content is distinctive. According to a survey of users about marketing videos, the largest number of users said they were making a purchase decision after watching a poor content video, while 75% said they did not care about video quality or design as much as they wanted to be clear and distinctive.
In other words, mediocre quality and modest design does not affect the large extent of the spread and impact of video on users, the most important of the quality and design is to focus the content is excellent and includes all aspects related to the product or service and simple and creative, or as some reflect on the quality of video marketing : It's like pizza, even if it's bad it stays in the end delicious! (5, 7)
Broader spread in social networking platforms
48% of respondents said that they prefer to share video content specifically with their friends on social media platforms rather than to participate in any other type of content. Almost half of the sample prefer to share video clips on other types of content, Other miscellaneous content.
In addition to Facebook and Twitter, there is a growing interest in Instagram and visual communication applications such as Snape Chat and, of course, YouTube's most popular platform for displaying videos in all languages of the world. This global trend in video sharing and engagement from broad segments of the audience allows you to easily target the exact category to reach and reach your products and services in the most appropriate way.
Take Facebook as an example, sharing a video on Facebook leads to a much larger interaction rate than any other type of content, and live videos, for example, attract more than six times the normal videos. This means that integrating videos into your content types increases interaction and impact, and thus increases their visibility to other users on all social platforms, increasing the base of potential customers in the near and long term. (5, 8)
Search engines love video
Including marketing videos on company pages or product and service offerings is one of the most important steps in increasing the site's search engine ranking, ranking it to the first pages of the search, and the top results that appear to the user immediately after writing the key words.
The reason that videos are in the content range increases the time users spend on your site, and therefore the site is better positioned as a good content provider. Moovly has done research that shows that your site's chances of appearing on the front page of the Google search engine increase 53 times if it includes videos in its content, which means an excellent leap that brings more views and visits and expands the user and customer base of the product or service. (9)
Massive demand for smartphones
Watching videos on phones is a huge growth in this direction. According to a study released in 2017, 90% of consumers watch videos on their mobile phones. At the end of 2013, video phone views grew by 233%, while YouTube video views only grew 100% annually each year. (10, 11)
Google has released a study in 2015 that says the number of mobile users is twice that of users who watch television, and 1.4 times more than desktop users, which means huge segments of users who watch videos on their mobile phones, which means that videos Produced for mobile viewing, mobile viewership is more targeted than desktop users.
In a recent study by the Deloitte Foundation, Americans found that their mobile phones were inspected about 8 billion times a day. In a related study conducted by JWPlayer , more than 75% of video views in the world today come from a mobile device, that is, three-quarters of video views on the Internet come from mobile phones exclusively, and the rest comes from desktop devices . (12, 13)
The video shows things more than other types of content
When an explanatory video is released for how a product or service is used, it does not release any other types of content to cover. Studies show that 96% of users have seen an explanatory video about a particular product or service before purchasing it, which was the main reason they were prompted to buy later . (5)
Therefore, about 45% of businesses and start-ups develop a video illustrating how to use their products and services as part of their marketing campaign on their home page directly to facilitate their customers. Of this percentage, 83% said the video on their homepage was effective in attracting more customers and motivating them to buy.
The product and service demos are often based on animated displays, product or service reviews with direct experience, short duration and content that are focused and effective and go around key points directly without endoscopy or long sentences, making them an excellent choice to convince potential customers of product and service relevance. And accelerate its procurement process. (14)
In the end, all that is related to the marketing impact of video is supposed to be not surprising or exceptional, but in fact is normal. Vision is the most dominant of all senses, and most of the information transmitted to our minds is often visual information. If the still images are the most influential and responsive factors to interact with and make decisions about them, let alone a stream of images and their impact on our minds , And most importantly - in the case of money -: how it affects our decisions to buy! (15th)