Chongqing explores the "Internet + Agriculture" service model and offers online open courses for science and technology commissioners.
In the past two years, Kate's online courses have been broadcasted 100 times, with over 1.01 million visits, an average of 4,000 visits per live broadcast, and 600,000 replays, creating a new model of science and technology commissioners serving "agriculture, rural areas and farmers".
"The luminous cup of wine and wine, how can you know that wine is good when you raise a glass?" "Kimchi in my country should be earlier than the "Book of Songs" and can be traced back to the Shang and Zhou dynasties."...Chongqing Science and Technology Commissioner Network Open Course (hereinafter referred to as Ketepai Online Course) In the live broadcast of , the anchors in front of the screen talked about history, culture, and technology. Some of the anchors were witty and humorous, while others were serious and rigorous.
However, these anchors are not bringing goods live, but are teaching technical online courses.
Recently, the Chongqing Science and Technology Commissioners Association organized and carried out the online course evaluation activity of CTE, and selected 12 "Best Popularity Award", "Best Demeanor Award" and "Most Promotional Value Award" from 101 online live courses. .
In 2020, Chongqing began to explore the "Internet + Agriculture" service model, and set up online courses sent by Cote, so that experienced front-line experts from the team of science and technology commissioners inside and outside the city would go to the live broadcast station to teach technology online and guide agricultural production.
In the past two years, Kate's online courses have been broadcast 100 times, with more than 1.01 million visits, an average of 4,000 visits per live broadcast, and 600,000 replays, creating a new model for science and technology commissioners to serve "agriculture, rural areas and farmers".
Countless fans, "anchor" cloud delivery technology
"Professor Yin's class is so interesting!" "I originally wanted to learn technology, but I didn't expect to learn so much wine knowledge!" After watching the live online class of Kate's online class "Talking about Wine Culture" by Professor Yin Kelin of Southwest University, I came to listen to the class Grape growers have left messages of praise.
It is understood that the wine and Western culture taught by Yin Kelin is one of the most popular elective courses at Southwest University, with more than 2,000 applicants each year.
This time, as a science and technology commissioner, Yin Kelin moved wine-related knowledge and technology from offline to online, and the live broadcast gained a lot of "fans".
Yin Kelin's return visits to the live class reached 76.8%, and he also won the Best Demeanor Award for the online live class of the Cotepai.
"These teaching experts are 'big coffee' in various fields, but their live broadcast is not to bring goods, but to better send technology to farmers." Fan Shoucheng, secretary-general of Chongqing Science and Technology Commissioners Association, introduced the Chongqing Science and Technology Commissioner Network. As the first initiative of the national science and technology commissioner system, the course played an active role in promoting spring ploughing, maintaining production, and preventing the epidemic during the COVID-19 epidemic in 2020.
Ketepai's online courses are not only popular with farmers, but also break through the problems of small audience, poor reusability and high cost of traditional technical training. Since then, the online courses have continued to be carried out, and they have continued to become better and stronger.
"The form of the online course is convenient, and it can be played back indefinitely and watched repeatedly, which can spread the technology more effectively." Jiang Guojin, director of the Network and New Media Center of the Citrus Research Institute of Southwest University and technical leader of the online course of the Katep, said that the expert's The live broadcast explained in-depth explanations in simple language, with strong guidance, and "circled" a large number of fans.
Deng Lie, a researcher from the Citrus Research Institute of the Chinese Academy of Agricultural Sciences, also won the "Best Popularity Award" of the CTE Online Course. He is an expert in the field of fruit tree physiology and regulation technology in my country.
Plastic pruning is an important technology and means for high-quality, high-yield and continuous efficiency improvement of citrus trees, but it is also a technically difficult operation.
In order to let fruit farmers master the difficult and skillful shaping and pruning, and promote the high-quality and high-quality yield of citrus trees and the continuous improvement of efficiency, Deng Lie moved the live class to the Wanzhou Rose Orange Demonstration Base. They "know the reason and know the reason".
The splendid live broadcast not only received rave reviews, but the number of visits on the night of the live broadcast reached an unprecedented nearly 60,000.
For more than two years, under the guidance of the Chongqing Municipal Science and Technology Bureau, the Chongqing Science and Technology Commissioners Association has carefully organized, and Southwest University and the Chongqing Productivity Promotion Center have coordinated the active promotion of outstanding science and technology commissioners inside and outside the city, adhering to the principle of public welfare, and regularly broadcast every Tuesday night. It has established a system of online courses with full coverage of advantageous crops, key technical fields as the focus, strong pertinence, good practicability, and easy to understand and learn.
Two-pronged approach, meticulously create excellent courses
The content of CTE's online courses is diverse and targeted, covering the main advantages and characteristic agricultural industries of Chongqing, such as bulk agricultural products, cash crops, fruits, animal husbandry, aquatic products and Chinese medicinal materials, involving the entire industrial chain of planting, breeding, and processing.
"Most of the topics were selected after the science and technology commissioners took the initiative to sign up, and the Chongqing Science and Technology Commissioners Association combined the needs of districts and counties, the qualifications of experts and the characteristics of the phenological period to select the best of the best." Fan Shoucheng introduced that when selecting courses, The Chongqing Science and Technology Commissioners Association strives to explain the technology a little earlier than the phenological period, so that fruit farmers can use it soon after listening to the class.
At the same time, the topic selection of the course should not only cover the high-efficiency characteristic industries with a large audience, but also cover the basic bulk agricultural and livestock industries with a small audience and involve the national economy and people's livelihood, and attach importance to the promotion of industrial technologies with a high degree of standardization and scale.
Associate Professor Lan Jianbin from Chongqing University of Arts and Sciences is a kiwifruit expert. On April 13, 2021, he shared knowledge on "Comprehensive Prevention and Control of Kiwifruit Canker" for kiwifruit canker, which is a serious threat to the development of the kiwifruit industry.
Lan Jianbin won many comments from the audience for his clear photos, intuitive practical video and patient answering questions.
"As a science and technology commissioner, we hope to spread new varieties, practical technologies and our own experience, but we are often unable to meet the offline training needs of many district and county farmers. I found that more farmers came to consult.” Lan Jianbin said that on April 26 this year, he specially prepared a live class on “Kiwifruit Effort-saving and High-efficiency Flower and Fruit Management Technology”, and many farmers from other places also came to learn and watch.
In order to better meet the needs of farmers and ensure the quality of Kotepai's online courses, the live courses are both "hardware" and "software".
In order to allow experts who are not familiar with live broadcasts to conduct live broadcasts better and faster, the CTE Online Course Team has compiled online course development specifications and operation guides such as screen recording and live broadcast connection, so that experts can get started quickly; at the same time, a number of sets of The online course template optimizes the operation of experts’ video link to answer questions, and builds an easy-to-use, high-quality and standardized online course creation guarantee system, allowing experts to “transform” into anchors more easily; Online course column, and the establishment of the public account of the "Cotepa Forum" to make the content dissemination channels more diverse.
Academician live broadcast, innovative kinetic energy spreads to the field
In order to better serve the development of the industry, the live broadcast course not only invited well-known experts from all over the country, but also academicians entered the live broadcast room.
On December 14, 2021, Zhao Chunjiang, a scientific and technological talent in the "three districts" of Chongqing in 2021, an academician of the Chinese Academy of Engineering, and director of the National Agricultural Informatization Engineering Technology Research Center, appeared in the CTE Online Class.
"Two people raise 15,000 pigs", "2 people manage 200,000 chickens", "2 people raise 5,000 tons of fish", "2 people manage 200 cows"... Zhao Chunjiang's lecture "Developing Smart Agriculture" combines the wisdom of the team in the field The exploration of agriculture, intelligent production of greenhouse vegetables, intelligent livestock and poultry breeding, and intelligent agricultural information services vividly demonstrated the intelligent breeding scene.
During the live broadcast of the online course, 37,800 people watched it. As of the end of May, in less than half a year, another 32,000 people watched it.
"Facing the more than 16 million agricultural practitioners in Chongqing and the 700 million rural population in the country, the online courses of Katep will continue to innovate, so that more audiences will know and more people will benefit." Jiang Guojin said that the Katep online course team will also be based on the current situation. The characteristics of short video dissemination, the short video of 3-5 minutes is released, and each key knowledge point is broken down, so that farmers can use the fragmented time to learn.
At the same time, more academicians and famous scholars will be invited to impart knowledge through the online courses of CTE.
The relevant person in charge of Chongqing Science and Technology Bureau said that in the next step, Chongqing Science and Technology Bureau will further increase the work of science and technology commissioners, continue to do a good job in the online courses of science and technology, optimize system design, strengthen departmental linkage, and insist on scientific and technological talents as the main body. , Take the scientific and technological achievements as the link, the base platform as the support, and the incentive policy as the guarantee, strengthen the policy implementation, strengthen the service management, performance appraisal, and dynamic supervision mechanism of the science and technology commissioner, and promote the implementation of the incentive guarantee policy; To achieve two-way selection, on-demand selection, precise docking, focus on solving the practical scientific and technological problems in "agriculture, rural areas and farmers", and spread the kinetic energy of innovation to the fields.