China News Service, Beijing, March 15 (Zhong Xingzhen) 58-year-old Zhao Sheng still keeps a bunch of so-called "antiques" at home waiting for the anchor "Little Plum" to come to collect them at a high price. In order to buy these "antiques", he even took out a loan More than 500,000 yuan, and the mortgage loan at home is also overdue.
However, the cruel reality is that the promise of "Little Plum" will not be fulfilled.
Countless live broadcast rooms that use the guise of "storing them temporarily and recycling them at a high price later", after selling a large amount of "jewelry" and "artifacts", buy station tickets and money and run away overnight, leaving investors with worthless rocks in their hands. Confused...
I took out a loan of 500,000 yuan to buy a bunch of "contemporary artworks"
In recent months, Zhao Sheng has become obsessed with antique live broadcast rooms. Unlike other middle-aged and elderly people who spend some money to buy and play, Zhao Sheng has spent more than 500,000 yuan to buy hundreds of antique live broadcast rooms such as "Xingu Yupin". pieces of antique calligraphy and coinage stamps.
The reason why he spent a lot of money to buy these "antiques" was because the anchor promised that he would recycle these treasures at a high price in the future. He was deeply moved by the "guaranteed profit without loss" investment.
Zhao Sheng's daughter, Zhao Pan, told reporters that her family later discovered that this was a "serial" scam.
"A wave of people in the live broadcast room hinted that their antiques are valuable and collectible; after buying them, another wave of people will contact you in the name of antique recycling, saying that the items are worth millions and they want to come to collect them. But you have to watch their live broadcasts and give rewards every day before they come to the door, and then they start selling 'tokens'. If you buy the 'tokens', you can speed up the recycling queue. After buying the 'tokens', you will be asked to buy a 'trading card'." Zhao Pan told reporter.
According to the screenshots provided by Zhao Pan, his father bought at least 4 "tokens", 10 "trading cards", and 3 "debit cards" from a recycler with an ID named "Xiao Lizi" on a short video platform. Just one "token" costs 888 yuan.
"The so-called 'token' is a plastic pendant necklace. He has spent tens of thousands on this person alone."
"Xiao Lizi" had multiple accounts on a certain platform, as well as orders for "tokens" taken by the deceived.
Photo provided by interviewee
Zhao Pan told reporters that he spent money to find someone to authenticate these antiques, and the result was that they were "contemporary works of art" with no collection value. "My biggest wish is that the platform can help me refund my order before the scammer completely runs away with the money." .”
Although Zhao Pan knew that his father had been deceived, he was still unable to defend his rights.
"My father has deleted all his orders for buying antiques. He is afraid that we will see it, and the platform customer service also said that they cannot restore these orders." She said that many of these live broadcast rooms have disappeared and cannot be found at all.
"More than 500,000 yuan is all money from loans, Huabei borrows, and credit cards. Now that the mortgage is overdue, he still has the mentality of others coming to his door," she said.
Behind the anxious waiting of the deceived people, there are countless live broadcast rooms that have quietly disappeared from the platform or are in the process of disappearing.
The "little plum" that Zhao Pan's father is waiting for is also delaying the collection date on the grounds that the company is not doing well and wants to leave.
Wealth from heaven? Promise a storage fee of 50 million, and then give away cars, houses, and company shares.
Zhao Sheng’s experience is not unique. The scams of “antique recycling” and “gem recycling” in the live broadcast room are reaching out to more middle-aged and elderly people like him.
What is the magic power of these live broadcast rooms that make middle-aged and elderly people so obsessed with it that they are willing to spend a lot of money to buy so-called "jewelry and cultural toys"?
After lurking in the live broadcast rooms exposed by industry insiders, reporters found that they all used almost the same rhetoric - using the excuses of "tax avoidance" and "avoiding supervision" to require consumers to "keep" cultural jewelry and promise high prices. Recycling; there are also live broadcast rooms that although they do not recycle directly, they also induce consumers to place large orders and stock up on goods by hinting at the high rate of return of jewelry and antiques in the second-hand market.
"It is my grandfather's lifelong wish to participate in this exhibition. I need to take them to the jewelry exhibition on April 15th... These sugar tower gems are all left by my grandfather, and they are of a quality that cannot be found in China." In " In the live broadcast room of "Lijia Mining Area", an anchor who claimed to be in Myanmar said in an excited tone that someone bribed the local administrative agency to prevent the legal import of his goods, and he could only enter the country in a roundabout way by selling and recycling them.
She promised that at that time, the company's legal person, legal affairs, finance, and lawyers would come to collect the goods together.
"I have a flight ticket back to China on April 30th, and the first batch will be collected from April 1st to 5th. If you are willing to help me keep it, the storage fee for 1 order is 500,000; for 5 orders, it is 4.8 million plus a car worth 500,000; safekeeping For more than 10 orders, 9.5 million plus a house worth 1 million.”
In the live broadcast room of "Three Stones Jewelry Store", the anchor offered sky-high storage fees.
Screenshot from short video platform.
Another "Three Stone Jewelry Company" even offered sky-high prices. The anchor "Mr. Liu" who claimed to be in South Africa said that his jewelry would be auctioned on April 30, but due to various reasons he could not enter the country directly, so he needed to entrust it to be "kept safely". ", "Please help me keep it until April 10th, 1 order (50 million), 3 orders (50 million), 5 orders (50 million), 8 orders (50 million). million), plus 1% of the shares of Fuyunlai Group, I will personally come to the door to deal with it when the time comes."
When promoting a piece of "diamond" jewelry priced at 1,291 yuan, he also showed a screenshot, suggesting that the main stone was purchased for US$52 million (approximately RMB 370 million).
Subsequently, he offered a higher storage fee for a "six-pointed star" ruby with a price of 2,372 yuan and said to be produced in Mogok, Myanmar: "1 order and 1 small sun (100 million), 2 orders and 3 small suns (300 million) )... 5 orders, 15 little suns (1.5 billion), a car, a house, and 2% of the shares of Fuyunlai Group."
According to the recycling price offered by the anchor, this is equivalent to investing only 2,000 yuan and earning huge profits after one month, which is an instant hit for regular financial products on the market.
Harvest millions of people in the industry overnight and reveal the “
insider story
”
Reporters noticed that this type of live broadcast rooms are prevalent on various short video platforms.
Most of the anchors claim to be overseas and own large companies.
However, the registration qualification is that of an individual industrial and commercial household, the shipping place is in Jiangsu and other places in China, and the industrial and commercial registration place is in other provinces.
"They all learned one by one, so the store addresses were relatively concentrated. The first ones used plastic to pretend to be jewelry, and later they used glass." Mr. Liu, an insider engaged in e-commerce jewelry, revealed to reporters the inside story of these live broadcast room routines .
For example, the seemingly sparkling "six-pointed star" gemstone of "Three Stones Jewelry Store" is actually the filter effect of the "starlight mirror", and this lens can be purchased for only a dozen yuan.
In other such live broadcast rooms, zircons worth one or two yuan are used to pretend to be "diamonds", or dyed agate or plastic products are used to pretend to be "dragon's blood pine" bracelets, which cost up to dozens of yuan. Agate itself is also harmful to the body.
Various live broadcast rooms sell "gems" and "antiques" from the Ming Dynasty.
Screenshot from short video platform.
During the investigation, the reporter witnessed with his own eyes the "account cancellation" and "reincarnation" of some live broadcast rooms.
For example, "Phoenix Jewelry Brand Store" had two consecutive broadcasts on March 10, but on the 11th, it changed to a new store "Phoenix Jewelry Store No. 2" and said that it was "reported by jealous people". Its replica live broadcast room "Queen Jewelry" "Main Store" also posted a video on the 11th saying that it had been reported, and many people in the comment area left messages "Waiting for you to come back."
"These stores usually run away after more than 20 days of live streaming, but they can sell hundreds of thousands or even millions in one day of live streaming." Mr. Liu said that the routines of these live broadcast rooms are similar. After deceiving consumers into placing orders, they First, they will delay the after-sales service period of the platform for various reasons such as "the account was reported", "the contact person had a car accident", etc., and then wait until the platform money has been received. Then the person and the store will disappear together, and then a new store will be registered to continue the routine.
According to the reporter's simple statistics, the sales of single products in many live broadcast rooms can reach RMB 100,000 to RMB 200,000. However, the "Phoenix Jewelry Brand Store" sold more than 2 million RMB in a single live broadcast of only the "Golden Lotus".
In addition, the platform popularity ranking of this type of live broadcast room even exceeds that of some brand jewelry stores.
The "Phoenix Jewelry Brand Store" only sold more than 2 million yuan of "Blood and Bile Golden Lotus" in a single live broadcast.
Screenshot from short video platform.
How can scammers hide their lies under the strong supervision of the platform
?
Mr. Liu told reporters that some platforms currently have very strict supervision of jewelry live broadcasts. If any fraud is discovered, the account will be banned immediately. This is one of the reasons why such live broadcast rooms do not last long.
However, under strict supervision, how do these live broadcast rooms hide the truth and pour "ecstasy soup" on consumers?
“Many live broadcast rooms write keywords on paper because they are afraid of being detected by the platform, and they will deliberately blur the words when deceiving, so that consumers can make their own associations.” Mr. Liu said that “edging” is a circumvention of such live broadcast rooms. One of the means to review and supervise the jewelry category.
In addition, the reporter investigated a number of live broadcast rooms and found that these live broadcast rooms will first establish a professional personality for themselves, and then give their products names that look high-end and upscale, and then continue to use "shills" to enhance the atmosphere and use words. Use techniques to brainwash consumers into believing that their goods have high value, high scarcity, and even high health value.
For example, the anchor "Qian Niuniu" of "Phoenix Jewelry Brand Store" claims to be from a three-generation jewelry family. His uncle is the founder of the famous "Fulong Group" in China. It has 36 counters in the country and sells "Dragon Blood Agate" from " "A very hard mining area next to Utah, USA" is "prehistoric material" from the Jurassic era 150 million years ago: "Everyone knows what kind of dragon it comes from." There are also "shills" in the live broadcast room " Said: "I bought 20 pieces and have received an invitation from Sotheby's (auction house)."
There are also live broadcast rooms that constantly post chat records, auction records, and test results produced by so-called professional institutions, claiming that the antique jewelry in their hands has health-preserving and purifying effects, or is an ancient rare collection. Many people are sending private messages to themselves, begging to get the goods. Sell to yourself.
Some live broadcast rooms will also deliberately display English newspapers or assistants who speak foreign languages to imply that people are overseas.
In a live broadcast room, the anchor is explaining the "recycling" process.
Screenshot from short video platform.
At the same time, these live broadcast rooms will also use reasons such as "jealousy of peers" and "supervision from above" to exaggerate an atmosphere of urgency and need for confidentiality in the live broadcast rooms at all times, and to justify their actions such as closing accounts and opening new stores in advance.
For example, after a reporter raised a question in the live broadcast room of "Phoenix Jewelry Brand Store", he was immediately identified as a "jealous colleague" by the anchor and was kicked out of the live broadcast room and blocked.
After continuously "purifying" the defrauded group, the only victims left in the live broadcast room are the elderly who lack the ability to recognize this kind of deception.
Under the constant stimulation of slogans such as "You are the stars of tomorrow, you are the rich people of the future" and "Those who dare not try anything are destined to be poor for a lifetime", they finally paid for it.
As of press time, some of these live broadcast rooms are still on the air, and some have been moved to new stores to continue harvesting. Many live broadcast rooms have emptied their stores and are waiting for the money to arrive and their accounts to be completely canceled after the funds are transferred, waiting for opportunities like "ghosts" Reborn again.
All that is left to the buyer is the distant promise of recycling.
(Zhao Sheng and Zhao Pan are pseudonyms in the article) (End)