Industrial revitalization is the top priority of rural revitalization.
Tong Liang, deputy to the National People’s Congress and secretary of the Party branch of Yujiatai Village, Panjiabao Town, Liaozhong District, Shenyang City, Liaoning Province, pointed out that live streaming has penetrated into rural life, from selling local specialties through live streaming to selling intangible cultural heritage through live streaming products, and then live broadcast to recommend rural tourism.
Live streaming not only broadens the sales channels for rural local products and increases farmers' income, but also helps rural areas cultivate an agricultural industry chain with "upstream and downstream" live streaming collaboration.
Take the short video platform Kuaishou as an example. In 2022, more than 870 million agricultural product orders were sent to all parts of the country through Kuaishou live broadcasts; in the first half of 2023 alone, through online and offline activities, Kuaishou trained 100,000 rural anchors and drove 250,000 There are 25,864 towns and villages across the country using Kuaishou for village broadcasting, involving 16 new occupations such as new farmers, new intangible cultural heritage craftsmen, B&B promoters, and rural gardeners.
Tong Liang suggested that the role of live streaming be better used to promote goods and promote farmers' employment, increase their income and become rich.
The first is to increase the promotion of live broadcasts.
It is necessary to give full play to the leading role of local role models, encourage capable and interested individuals to participate first, cultivate leading live broadcast companies or individuals, attract more groups to participate, cultivate and incubate more live broadcast industry belts, and drive the development of local industry clusters.
The second is to encourage and cultivate more young rural anchors.
The key to revitalizing rural talents is to make more talents willing to come, retain, and work well. Starting from 2022, the Ministry of Agriculture and Rural Affairs, the Development Department of the Central Committee of the Communist Youth League, and Kuaishou will jointly launch the "Rural Youth Program" in key counties to assist national rural revitalization. "Anchors" training work to cultivate a group of "rural youth anchors" who master short videos and live broadcast "new agricultural technologies" to drive farmers to increase their income and become rich. It is recommended to actively play the role of major Internet platforms and cultivate a group of people who grow from the front line of agricultural production and planting. Live streaming talent.
The third is to strengthen the construction of rural live broadcast delivery infrastructure.
It is recommended to increase investment and transformation of network coverage, logistics and distribution and other infrastructure in rural areas, improve the accessibility and convenience of rural live broadcast e-commerce, and make full use of new technologies to improve the digital level of rural live broadcast e-commerce.
The fourth is to focus on the standardization of agricultural products.
It is recommended to promote it from the central level, actively link up with Internet platforms, agricultural product enterprises, experts and scholars, and use the digital technology of live broadcast to promote the standardization and standardization of agricultural products from the planting, picking, processing, transportation and other links of agricultural products, and increase the added value and added value of agricultural products. Brand value and create more income for farmers.