Government-enterprise cooperation creates a "Guangzhou sample" for employment, adding new momentum to regional economic growth

There are more than 30 types of work in one live broadcast room. How can live streaming give birth to new professions?

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　　In recent years, Guangzhou has continued to develop live-streaming e-commerce, showing a good development trend of "thousands of merchants launching live broadcasts and live broadcasting throughout the city", forming a "Guangzhou sample" for live-streaming to promote employment and drive regional economic growth. Nowadays, more and more cities across the country, like Guangzhou, are trying to seize the opportunity of live streaming to bring goods.

　　A mobile phone, a stand, a ring light, and a dazzling array of clothing samples make up the entire live broadcast room of the Guangzhou No. 5 Clothing Town Wholesale Market stall. In front of the camera, delivery expert Li Fujia skillfully explained the details of clothing craftsmanship. Behind the live broadcast, teams such as broadcast assistants, product selectors, operations, customer service, and warehousing are busy performing their respective duties. On a large screen, the "live combat system" that can intuitively reflect transaction amounts, traffic changes, user portraits and other information also updates data in real time.

　　In Sister Mi’s live broadcast room, 36 kilometers away from No. 5 Clothing Town, there are 30 live broadcast product selectors, repurchase conversion engineers, live broadcast atmosphere engineers, store operators, brand matrix operation and maintenance engineers, product growers, live broadcast e-commerce traders, etc. More than one type of work is busy, and hundreds of workers are preparing for the New Year Festival.

　　The above is the daily life of Guangzhou live broadcast e-commerce. In recent years, the Guangzhou Municipal Government has encouraged live streaming to bring goods through policies, activities, live broadcast bases, etc., and used live streaming e-commerce to tell Guangzhou brand stories; at the same time, the leading short video live broadcast platform has brought together a large number of Guangzhou merchants and anchors, and through operations and training , traffic and other series of supports have helped more businesses and anchors develop rapidly, forming a "Guangzhou sample" of live broadcasting to promote employment. Nowadays, more and more cities across the country are trying to seize the opportunity of live streaming to bring goods, just like Guangzhou.

"Offline display + online traffic" has become a new development direction

　　Having worked hard in the garment industry for 12 years, Li Fujia has witnessed the development of Guangzhou's garment industry. She admitted that the live broadcast room brought unexpected new vitality to offline stalls. In 2019, affected by the epidemic, Li Fujia opened a live broadcast room based on the offline stalls. The number of people online in the first live broadcast exceeded 1,000. After tasting the benefits of live broadcast e-commerce, she established her own live broadcast team and established close cooperative relationships with a number of clothing factories to achieve rapid response and customized services from design to production.

　　"It's no problem to earn 70,000 to 80,000 yuan this year." 54-year-old Wu Huilan is a worker in Li Fujia's cooperative factory. This live broadcast room of more than ten square meters has created employment for thousands of people in 3 large factories and more than 10 small factories.

　　A small screen not only expands the scale of employment inside and outside the live broadcast room, but also connects the two-way development of the digital economy and the real economy.

　　The relevant person in charge of No. 5 Clothing Town said that the town has determined a new development direction of "offline display + online traffic" in 2024, adopting the method of cooperation between merchants and anchors, and striving to build the town into a multi-product, multi-scenario, A new multi-dimensional clothing sales platform.

　　"We plan to use strategies such as lower store rents, appropriate subsidies for merchants on scene decoration costs, quick matching of merchants and anchors, and relevant training to attract more merchants and anchors and add new momentum to the development of the town." the person in charge said.

Establish a standardized operating model for live broadcast rooms

　　After several years of hard work in the live broadcast industry, Mi Xing Group, where Mi Jie’s live broadcast room is located, has established a standardized, systematic and process-oriented operation model, and continues to innovate and grow in conjunction with market demand and user needs. Skin care pavilion, high-end pavilion, clothing pavilion, lifestyle pavilion... Whether it is food, daily cosmetics, or beauty and luxury products, they are all divided into different display areas. The live broadcast scenes change every month, so that the user experience is constantly updated. In order to further improve service quality, the company combines specific products and builds local warehouses in areas with many user orders to reduce delivery time.

　　According to the person in charge of Mijie's live broadcast room, the live broadcast room has sold millions of bottles of its own brand shampoo priced at 29.9 yuan due to its excellent quality and high cost performance. The large trading volume brings huge employment opportunities. The number of employees in the shampoo manufacturers it cooperates with has increased by at least three to four times.

　　"The order volume of our Kuaishou store has exceeded 120 million. Behind the 120 million orders are thousands of brand partners and tens of millions of pieces of clothing." Wang Chen, chairman of Mixing Group, said, "Our hundreds of millions of orders are connected to more than 30 The new occupation has created employment for tens of thousands of people.”

Live streaming promotes diversified career development

　　Since 2020, Guangzhou has continued to develop live-streaming e-commerce, showing a good development trend of "thousands of merchants launching live broadcasts and live broadcasting throughout the city", forming a "Guangzhou sample" for live-streaming to promote employment and drive regional economic growth.

　　On January 25 this year, conference representatives, employment experts and representatives from the China International E-Commerce Center of the Ministry of Commerce, Guangdong Provincial Employment Service Administration, Guangzhou Municipal Party Committee Propaganda Department, Guangzhou Municipal Commerce Bureau, Peking University HSBC Business School, Beijing Kuaishou Technology Co., Ltd. Company representatives went to Guangzhou to conduct research and conduct in-depth discussions around the "Guangzhou sample" of live streaming to promote employment.

　　Wang Pinghua, the person in charge of the Guangdong Provincial Employment Service Administration, said: "Live streaming has created a large number of jobs, spawned dozens of new occupations, and driven a large number of new job opportunities in the upstream and downstream industrial chains, such as production positions, operations, and product research and development. , warehousing, packaging, etc., promoting diversified career development and making positive contributions to new jobs in our province."

　　Li Mingtao, director of the China International E-Commerce Center Research Institute of the Ministry of Commerce, said that live streaming e-commerce continues to empower the development of the real economy. In the first three quarters of 2023, live streaming e-commerce drove the growth of online retail by 7.7 percentage points and achieved remarkable results in promoting entrepreneurship and employment. The number of active e-commerce anchors was 3.374 million, an increase of 164.3%. (Worker Daily reporter Ye Xiaozhong and Zhao Siyuan)