"Etisalat Emirates" upgrades its brand to "Etisalat from e&"

e& (formerly known as "Etisalat Group") launched the updated corporate identity of "Etisalat Emirates" under the brand "Etisalat by e&", in line with the position of the group and the identity of e& that it recently launched in the context of its transformation into a world-leading group in the field of technology investment working on Empowering communities digitally.

This move comes at a time when the group continues to accelerate its digital leadership in line with its goals to invest in new markets and areas, and seize acquisition opportunities and strategic partnerships.

Etisalat Emirates has always been one of the main factors for the growth of the group's business, and it has been the main enabler behind the UAE's global leadership in the percentage of fiber-optic network penetration connected to homes since 2016, and has succeeded in maintaining its leading position in the local market, and is consistently ranked among the most mobile networks The world's largest mobile provider, providing high-level communication services and supporting customers through its comprehensive digital offerings.

The company continues to lead the digital transformation of its customers, based on its strategy for the local market, to be the preferred digital communications operator for customers in a digitally interconnected world.

Commenting on the new brand name of Etisalat in the UAE, Hatem Dowidar, CEO of the e&Group, said: "The launch of the updated brand for Etisalat Emirates builds on the strong foundations of the successes it achieved as an engine of growth for the group since 1976, and is an indication of the change that Its business is witnessing to keep pace with its ambitions to achieve further growth, in light of a rapidly transforming business landscape.”

Dowidar added: “With a renewed approach to the e& group’s strategy and branding, we will work to enhance customer satisfaction, achieve business integration at scale, expand our digital services, and explore neighboring business opportunities. I am confident that the updated brand will express our dynamic journey towards technology adoption. digital while maintaining our commitment to making significant change beyond expectations.”

A new stage in Etisalat Emirates' journey

Etisalat Emirates, a pioneer in the technology sector, is embarking on a new stage in its development path in order to achieve growth, transformation and excellence, based on a business model that supports the sustainability of its leadership position, enhances digital experiences for customers, and improves operational flexibility.

As part of its strategy, Etisalat Emirates will work to develop its basic and digital services, by enriching customer experiences through digital services that are in line with new lifestyles and growing needs along with traditional communications services, including games, health and insurance.

Etisalat Emirates will also continue to play its role as a reliable partner for the business sector, by providing the latest connectivity and connectivity capabilities and more, which leads to accelerating the pace of the digital economy, and stimulates sustainable demand for more advanced fields such as private networks, autonomous vehicles and intelligence. artificial.

Excellence in customer service remains a cornerstone of Etisalat Emirates' transformation into a digital telecommunications operator.

The company harnesses data analytics capabilities to provide customized experiences to customers across digital service channels and service centers.

This paradigm shift in service experiences will be enabled by a total simplification of the operating model which will help create additional value in an innovative and more efficient manner.

For his part, the CEO of Emirates Telecom, Masoud M.

Sherif Mahmoud: “Etisalat symbolizes our proud local roots, and we will continue to appreciate them as the brand begins a new chapter in its evolution.

The telecommunications business has been the main growth driver for our group, which continues to be committed to keeping pace with the aspirations of the wise leadership in the UAE to be a global leader in telecommunications and technology indicators.”

He added: "For more than four decades, Etisalat Emirates has played a major role in building bridges of communication between people, and now links our past as a giant telecom company to our future as a comprehensive digital communications group.

Our developed brand 'E&E contacts' embodies the group's newest slogan, aligning our technology capabilities with our extensive experience in the telecom sector, and highlights the strong ambitions of our strategy."

He said: "As we maintain the rich communications legacy of the e& group, our focus remains the same in the era of the renaissance of communication: enhancing value for customers and making a positive change in their lives in the era of digitalization. We will continue to build on our strong foundations to remain at the top of the list regionally and globally in various aspects of networking excellence, To ensure success in implementing the transformation strategy, consolidating our position in the digital communications sector, and achieving harmony with our future ambitions to be the best choice for customers, in a digitally interconnected world.”

Masoud added, "Human capital is the most important asset in our transformation journey into a digital telecom operator, and we will continue to develop talent in the technology and communications field while encouraging a culture of innovation. Etisalat Emirates will remain a beacon of technological leadership that serves society and bridges digital divides."   

Amid the changes taking place in the sector, and in light of the achievements achieved so far, the “Etisalat by e&” brand will support the resilience and strength of the company’s performance in line with the Group’s endeavors to explore the possibilities and build a bright digital future.

Etisalat Group launched its new corporate identity e& as of February 23, 2022, and aims, through its strategy, to accelerate growth through a flexible business model representing the group's main business sectors.

The telecommunications sector comes at the top of these sectors, as its operations are managed by Etisalat Emirates in the main market for e&, and by subsidiary companies for international operations, in order to ensure the preservation of the group's legacy in the telecommunications sector, strengthening its strong communications network, and doubling the value provided to all customer segments. .

To enhance the digital services of individual customers and elevate their digital lifestyle, "e&life" offers next-generation technology of digital services through smart communication platforms in the areas of entertainment, retail and financial technology.

e& Enterprises focuses on maximizing value through robust cybersecurity, cloud computing, Internet of Things, and artificial intelligence solutions, as well as servicing mega projects.

"e& Investment" will focus its efforts on investment opportunities, acquisitions, and increase the returns provided to shareholders to enhance its global presence.

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