"Unbounded Ecology·Yiqi Rebirth" 2024 Three-winged Bird New Model and Strategy Conference was held in Shanghai on March 13.
According to reports, focusing on the integration of smart home appliances, Haier Smart Home's smart home scene brand Sanyiniao has carried out strategic upgrades, empowering offline stores through the new retail model co-created with Tmall, and at the same time building higher efficiency and better experience. A good smart home appliance and home integration platform allows users to customize their homes in a "one-stop" way, thus leading the industry into a new era of "home appliance and home integration".
Sanyiniao & Tmall new retail launch site
Unlike traditional stores that “wait for customers to come”, the new retail model jointly created by Sanyiniao and Tmall allows stores to acquire customers online and offline integratedly.
Currently, this model has been launched in the first batch of 260 stores, covering 231 cities.
It is worth mentioning that this model can upgrade other non-Three Wings Bird stores through the full-process digital middle office.
In addition, Sanyiniao has upgraded its store interaction model, making it not only closer to users, but also allowing users to experience smart scenes and home style design, allowing users to enjoy one-on-one service and customized solutions according to their needs when they arrive at the store.
Externally, it cooperates with Tmall to handle traffic, and internally, it upgrades the store interaction method. This new retail model of Sanyiniao solves the dilemma of traditional stores.
It is reported that this model will be implemented in more than a thousand offline stores, enabling the launch of all categories of products on sale + scenario solutions in these stores.
The barriers between the two fields of home appliances and furniture often lead to the incompatibility and disunity of home appliances and furniture.
In this regard, Sanyiniao gave a solution at the press conference: to build an integrated platform for smart home appliances with the highest efficiency and the best experience.
According to reports, using this integrated platform, Triwing Bird brings a variety of differentiated experiences to users.
Zhang Huajun, General Manager of Sanyiniao Market of Haier Smart Home in China, said that the smart home appliance and home integration solution Sanyiniao provides users is a leading solution that focuses on users’ daily needs to achieve a unified main line of functions and a unified design language.
The reason why Sanyiniao can build this integrated home appliance platform for users is its ability accumulation and breakthroughs in scene design, transaction delivery, and intelligent interaction.
It is reported that Sanyiniao has built more than 2,900 stores in touch points across the country, with more than 80,000 customized landing plans, scene transaction volume exceeding 5.1 billion yuan, and has been recognized by more than 413,000 user families.
Xu Meng, General Manager of Government and Enterprise Strategic Affairs of Haier Group, Vice President of Haier Smart Home, and General Manager of China, shared on the spot
At the press conference, Xu Meng, General Manager of Government and Enterprise Strategic Affairs of Haier Group, Vice President of Haier Smart Home, and General Manager of China, said that the future direction of Sanyiniao’s efforts is to combine the capacity of the home appliance industry and the capacity of the home furnishing industry that have not changed for a long time. Achieve the effect of 1+1>2 through a new subversive model.