"Etisalat Emirates" upgrades its brand to "Etisalat by &e"

“&e”, formerly known as “Etisalat Group”, launched the updated corporate identity of “Etisalat Emirates” under the brand “Etisalat by &e”, in line with the group’s position and the identity of “&e” that it recently launched in the context of its transformation into a global leader in the field of Technology investment, empowering communities digitally.

&e stated that this step comes at a time when the group continues to accelerate its digital leadership, in line with its objectives to invest in new markets and fields, and seize acquisition opportunities and strategic partnerships.

She pointed out that "Emirates Etisalat" has been one of the main factors for the growth of the group's business, and the main enabler behind the UAE's leadership globally in the percentage of fiber-optic network penetration connected to homes since 2016. It has also succeeded in maintaining its leading position in the local market, and is constantly ranked among the most Mobile phone networks are progressing worldwide, providing high-level communication services, and supporting customers through their comprehensive digital offerings.

Hatem Dowidar, CEO of &e Group, said: “The launch of the updated brand for (Emirates Etisalat) builds on the strong foundations of the successes it achieved as an engine for growth for the group since 1976, and is an indication of the change taking place in its business, to keep pace with the ambitions to achieve more Growth, in a rapidly transforming business landscape.

He added, "With the adoption of a renewed approach to the (&e group's) strategy and brand, we will work to enhance customer satisfaction, achieve business integration on a large scale, expand our digital services, and explore neighboring business opportunities, expressing his confidence that the updated brand will express The Group's dynamic journey towards embracing digital technology, while remaining committed to creating significant change beyond expectations.

For his part, the CEO of Emirates Telecom, Masoud M.

Sherif Mahmoud: “(Etisalat) symbolizes our strong local roots that we are proud of, and we will continue to appreciate them as the brand begins a new chapter in its development.”

He added: “For more than four decades, (Etisalat UAE) has played a major role in building bridges of communication between people, and now links our past as a giant telecommunications company to our future as a comprehensive digital communications group, while our developed brand (Etisalat by &e) embodies the latest slogan of the group. In order to align our technological capabilities with our extensive experience in the telecommunications sector.”

It is noteworthy that “Etisalat Group” launched its new corporate identity “&e” as of February 23, 2022, and it aims, through its strategy, to accelerate growth through a flexible business model that represents the main business sectors of the group.

Follow our latest local and sports news and the latest political and economic developments via Google news