On February 18, the first day of the official start of the Year of the Dragon, the concert "ticket grabbing" army came again.

Wang Ruolin's Shanghai Station, Rainie Yang's Foshan Station, and ALIN's Hangzhou Station all opened tickets on the same day, which seems to indicate that the concert market will continue to be hot this year.

According to incomplete statistics, in the first half of 2024, there have been more than 150 officially announced large-scale concerts across the country, including Eason Chan, Jackson Wang, Cyndi Wang, JJ Lin, Joker Xue, Angela Chang, Rainie Yang, Zhang Huimei, Jacky Cheung, etc.

  Throughout the past year, the concert market has been extremely hot, with extremely high box office and attention, and many problems have been exposed.

In the new year, what will be the direction of the concert market, and what characteristics will it present?

  The concert market will be more orderly this year

  Judging from the overall situation of the concert market in recent years, the number of problems exposed in concerts last year is unprecedented.

The "strong real-name" system brought about by ticket scalpers, the problem of seating capacity caused by pillar tickets, the health problems caused by overwork of singers, the problem of temporary cancellation of performances, the difficulty of refunding tickets, and the lip-synching controversy... Many problems have concentrated and appeared repeatedly. In addition to reflecting the booming market, it actually reflects many performance problems that have already occurred but have not been taken seriously.

  "Many situations did not just start last year, but they broke out last year. This was brought about by the nationwide performance craze and also related to the attention of our media." Ms. Lin, who has been engaged in the performance industry for nearly ten years, told reporters that after a certain event last year After these problems were exposed and received the attention of relevant departments, she is very optimistic about the concert market in 2024. "Not only performers and artists can have a clearer understanding of the market, but after the audience went crazy for concerts last year, this year should It will be more rational and orderly.”

  The manifestation of this order may also be reflected in the more rational entry or investment of performance companies.

It can be clearly seen that although the overall concert last year was extremely popular, it was not a sell-out every time. "Some people just roared loudly, but it is not as long as the tickets are issued, the audience will pay." Industry insiders analyzed that at the end of last year, a large number of concerts had begun With the emergence of low-price tickets, discounted tickets, and unsold concert tickets, "Many performers saw business opportunities in the middle of the year, but they only saw the popularity of the concerts and did not see the risks." Even for some Traffic-based artists also have trouble selling tickets.

  Concerts may move to small and medium-sized cities

  Industry insiders believe that the reason why some concert tickets are not selling well is not only due to the singer's strength and marketability, but also the saturation of the performance market in big cities.

In the past year, every weekend, performance venues in many big cities have been open almost all year round and have even been booked in advance.

  This may also mean that more and more concerts will be moved to small and medium-sized cities.

In fact, this phenomenon has already emerged last year and manifested itself in the form of music festivals.

According to data from the Sichuan Provincial Department of Culture and Tourism, in the first half of 2023, music festivals held in second-tier and below cities accounted for as much as 57.9%, most of which are resource-poor cities.

  For example, in 2023, Suining held a water music festival. Powerful singers such as Luo Dayou, Ye Shirong, and Pu Shu sang the "Double Festival" together. The audience reached 43,000 people, driving consumption of more than 30 million yuan.

Luzhou invited Deng Ziqi, Hacken Li, and Wang Xinling to hold the "Yangtze River Music Festival", Mianyang held the "Yunqi Taoyuan National Trend Music Festival" and "Cicada Music Festival", Aba held the "Jacques Music Season", and Liangshan held the "Daliangshan Lugu Lake" Winter Sunshine (Poetry) Music Season" and so on.

  Some people believe that as the concert market in big cities becomes saturated, more and more performers may not be limited to music festivals, but will also bring concerts to small and medium-sized cities to find more business opportunities.

Of course, this also requires the city’s venues to meet performance requirements, because even if there is a market, more complete hardware facilities are needed to match it.

  At present, according to incomplete statistics, in the first half of 2024, singers who have officially announced mainland concert plans include: Jacky Cheung, Kelly Chen, Cyndi Wang, Jane Zhang, JJ Lin, Rainie Yang, Miriam Yeung, Eason Chan, Deng Ziqi, Andy Lau, Jay Chou, Zhang Jie, Joker Xue, Wilber Pan , Tao Zhe, Jolin Tsai, Zhou Chuanxiong, etc.

  Among them, the ones currently confirmed for the Chengdu station include: JJ Lin, Stephen Chow, Miriam Yang, New Pants Band, Gigi Leung, Xu Jiaying, Bayan Sanyao Band, Jolin Tsai, Soda Green, Deng Ziqi, Andy Lau.

  West China Metropolis Daily - cover news reporter Xu Yuyang