The day before yesterday, the Institute of Literature of the Chinese Academy of Social Sciences released the "2023 Research Report on the Development of Chinese Online Literature" (hereinafter referred to as the "Report").

The data quoted in the report show that by the end of 2023, China’s online literature reading market reached 40.43 billion yuan, a year-on-year increase of 3.8%. The online literature IP market size jumped significantly to 260.5 billion yuan, a year-on-year increase of nearly 10 billion yuan. The online literature industry ushered in 300 billion yuan. Yuan market; the number of online literature authors in China reached 24.05 million, the number of online literature works reached 36.2 million, and the number of online literature users reached 537 million, a year-on-year increase of 9%.

According to the 52nd "Statistical Report on China's Internet Development Status", the number of Chinese Internet users is 1.079 billion, and nearly half of China's Internet users are Internet users.

　　"National trend" writing becomes an annual trend

　　In 2023, online literature authors will more prominently integrate China's excellent traditional culture into diverse themes such as history, reality, and science fiction, and "national trend" writing will become an annual trend.

　　Among them, in 2023, the first "Reading and Seeing Intangible Cultural Heritage" essay contest sponsored by the Ministry of Culture and Tourism Prince Kung's Mansion Museum and China Literature Group received a total of 60,000 works on intangible cultural heritage, involving Peking opera, wood carving, papermaking techniques, lion Dance and other 127 intangible cultural heritage items.

"History" has become the top category with a five-year compound growth rate of the leading online platform Yuewen Male Channel; the "Tang Dynasty" theme has risen, and high-quality works such as "Man Tang Huacai" and "Tangren's Dining Table" have emerged one after another.

　　The globalization of Chinese online literature deepens

　　"In-depth globalization of online literature" has become another eye-catching feature of the development of online literature in 2023.

The report pointed out that with the substantial increase in the overseas radiation and influence of Chinese online articles, online articles, games, and film and television have become the troika of "cultural exports".

Data show that the size of the overseas online writing market exceeds 4 billion yuan, with approximately 410,000 overseas online writers, approximately 620,000 overseas original works, and approximately 230 million overseas visiting users, covering more than 200 countries and regions around the world, with the United States having the largest number of users.

　　With the support of favorable factors such as the one-click assistance of AI translation and the mutual empowerment of overseas IP products, Chinese IP has gradually entered the global perspective.

For example, the second season of the film and television drama "Celebrating More Than Years" became the first domestic drama on the Internet to have over 10 million reservations, and the exclusive overseas distribution rights have been pre-purchased by Disney; the film and television drama "Tian Geng Ji" topped iQiyi Thailand and Japan stations; China Literature's first independent overseas-published IP-adapted game product "Battle Breakers: Raging Clouds" was launched in Malaysia, Indonesia and Thailand. In Southeast Asia, new users in Q4 2023 increased by 118% month-on-month.

　　Post-95s and post-00s lead innovation in online literature

　　The report analyzes the structural changes in online literature based on the supply side.

In terms of writers, the post-2000s generation has provided new support, and the post-95s and post-00s generations have led the innovation of online writing.

Taking the representative online literature platform as an example, 60% of the new platinum writers in China Literature are born in the 1990s and 1995s, 80% of the model writers of online literature "Twelve Heavenly Kings" are born in the 1995s, and 60% of the new writers are born in the 2000s and 2000s. The number of works ordered by writers increased by 230%.

The phenomenon of "one book becoming a god" represented by "The Strange Immortal", "The Pure Heart Patrol" and "Xuanjian Immortal Clan" has become prominent. Leading platforms with mature incubation mechanisms such as Qidian.com have become a fast lane for young writers to become famous.

　　In terms of works, high-quality online articles have made breakthroughs in the first place and improved in the long tail. They are universal and companionable. Records of great world-view works such as "The Strange Immortal", "The Messenger of the Spiritual Realm" and "The Ring of Destiny" have continued to break through. Qidian Reading has 100,000 subscriptions to the works. A year-on-year increase of 75%, "Who asked him to cultivate immortality!"

"" and other fast-paced "little white articles" have captured a large number of highly sticky users.

　　Interpretation

　　The efficiency and quality of online film and television adaptations will improve in 2023

　　In the report, the report also further summarized the three major driving forces for the Internet IP market to grow by nearly 10 billion in 2023: IP pre-development model gradually matures; important increments are created in film, television, animation, micro-short dramas and other tracks; AI technology Assist in speeding up the web IP ecosystem, etc.

　　In 2023, the IP pre-development model will gradually mature, and the effective interaction and secondary creation models customized by the content platform will become the "killer trump card" of IP incubation.

For example, on the Qidian reading platform, "Circle of Fate" has a cumulative word count of over 70 million in 2023's "This Chapter Says" (a function where readers can comment on any paragraph of the full text, similar to a video barrage), and a single user has contributed more than 2,800 dubbings to the work. Second-rate.

At the same time, the official theme site "Curly Baboon Research Association" created by the platform for "Lord of the Mystery" relied on a new interactive method to gather more than 600,000 fans in the first month of its launch, and the daily user activity increased by more than 200% month-on-month, becoming the "Secret Baboon Research Association". "Audio books, blind boxes, adapted animations and other multi-category creations provide new paths and new increments.

　　The report believes that the efficiency and quality of IP film and television adaptations of online literature in 2023 will be improved. According to the effective list of new and popular drama series in 2023 on Yunhe Data, 60% of the TOP20 works are adapted from online literature; animation and science fiction have become amplified An important increase in IP influence, especially Nianfan animation, has continued and steadily contributed popularity and revenue to mainstream video platforms. Among the top 10 best-selling classics of Tencent Video in 2023, 50% of the works are animations adapted from online texts, such as "Fights Break the Sphere" ” and “Douluo Dalu” and other annual works have been dominating the list all year round; micro-short dramas have become an outlet to release the value of mid-range IP, expanding a more efficient IP visualization channel for the IP ecosystem. High-quality short dramas are an inevitable trend in the development of short dramas.

　　The report believes that AI is setting off a large-scale and far-reaching change in content production methods.

　　This article/coordinator by our reporter Zhang Enjie/Liu Jianghua