Alvaro Onieva Barcelona
Barcelona
Updated Tuesday, February 20, 2024-15:37
From favorite to winner Naiara sweeps the final of 'Operación Triunfo 2023' with almost half of the votes
OT 2023 All the performances of the OT 2023 grand final
"We have done something that had not been done in the world: a live program on a
streaming platform,"
María José Rodríguez
, Content Director of
Prime Video
, summarized the last few months this Tuesday
at the press conference after the final in which confirmed that the musical program would renew for a new season.
Operación Triunfo 2023
has all the ingredients to remain in the memory of a generation: the charisma of its singers, some memorable performances, the hours of content that friendships and romances have provided of its protagonists, but also the return to the
Chenoa
format
, which has consolidated it as a great entertainment presenter. However, above all that, what is historic on a television level lies in that milestone that represents a platform assuming the risk to go from canned
reality shows
to live ones and, furthermore, with a program of such magnitude.
«Not only has it met expectations, it has exceeded them. When we saw the opportunity to be the home of
Operación Triunfo
we didn't think about it. It was quality, ambition and being pioneers,” Rodríguez said. "We made it. We have broken records for views on YouTube, for social conversation, for signing records... », he listed. Although the platforms are usually opaque when it comes to offering audience figures, the head of
Prime Video
did not skimp on boasting data. She assured that
3.5 million unique viewers have watched OT, and highlighted a loyalty rate of 80%
. She has also broken records for the number of registered users on the free voting app: from 800,000 in
OT 2018
to 1.6 million this year.
"One of our obsessions was to expand the
OT
universe with what
Amazon
can offer," says the manager. And indeed, this transversality has been another of the achievements of the program: the
OT
store has accumulated a million customers and the official album became the best-selling product on
Amazon.es
during its launch , although the success is palpable more beyond the screens: «
OT
is on the street. When I talk about social conversation I am not referring to networks. Everyone is talking about
OT
. That already shows you that the program has crossed the screens,” argues Rodriguez.
But let's go back a few hours before, to the grand final. To the unsurprising coronation of
Naiara
. "Crazy" was the first assessment of the Zaragoza after achieving 49% of the public's support. «I am very happy and happy, I can't believe what is happening. I also get a little sad now when I see videos of the Academy and know that we are not going to return there," she explained. «I didn't feel like I was going to win. I felt like I was working hard, just like my teammates, but I didn't have it in my head that I was going to win. "I have enjoyed the moment every day."
Furthermore, the winner claimed to be quite hard on herself:
«I am never enough, I don't give myself the value that others give me. I know I have a gift, but how others see you is not the same as how you see yourself
. Her partner
Paul Thin
pointed out, for her part: «
Operación Triunfo
is a program that takes you to know yourself artistically, because you make songs of different styles and find where you feel most comfortable. "You realize that you have to follow that truth and what moves your heart."
Once the contest is over, an even more intense journey begins for the contestants, who have ahead of them the creation of their first songs - the majority of those expelled already have a single on the market - and a tour that has outlined its magnitude based on of the demand: "At first we were talking about concerts, not tours," recalled
Tinet Rubira
, director of the program, "we booked a date for the
WiZink Center
in Madrid and another for the
Palau Sant Jordi
in Barcelona and all the tickets were sold in matter of hours. Then, we put out a second date and ten more cities. And they sold too. There we said: something very big is happening here.
«We realized that
OT
was on the street the day we did the record signings. And it is very strange, because records are no longer usually sold in physical format, it is done so that people have support for the signature," says
Tinet.
"When we saw that the Zaragoza venue was overflowing, we knew that the format was not only on the platform." More data to measure the phenomenon:
the YouTube channel has had peaks of 200,000 connected users
, the
hashtag
on TikTok has reached 5,000 million views and it only took eight minutes for the 1,000 signed records that were sold
online
to be sold out .
Prime Video
can boast of having scored a point in terms of relevance and traction, in addition to having overtaken its competitors, especially Netflix
,
in the battle for innovation with a display of live entertainment never seen in the world. For this reason, yesterday they announced that
Operación Triunfo
will return to its platform and with
Chenoa
as presenter, although the dates are not yet known: «One of the things we have learned is that the format lives well by letting it rest. We have artists who deserve the necessary time to grow,” explained
Rubira
. «We are not clear when he will return; "It is one of the variables that we are analyzing."