See the prosperity of culture at the entrance of the village

　　Our reporter Xu Jiawei

　　In recent years, the colorful rural cultural and sports life has received widespread attention. Following the "Village BA" and "Village Super", the "Village Gala", which blooms in four seasons and blooms everywhere, has become popular, showing the profound foundation of folk literature and art and the people's beautiful yearning for cultural life.

　　Under the guidance of the Public Service Department of the Ministry of Culture and Tourism, Douyin Live and the Chinese Cultural Center Association jointly launched the "I want to hold a village evening" rural cultural talents Douyin Live support plan, inviting talented anchors across the country to hold "village evening" activities in their hometowns and Live online. Recently, with the support of this plan, the first "Village Show" independently organized by the anchor was performed simultaneously in Bozhuang Village, Linfen City, Shanxi Province, and Laershan Town, Fenghuang City, Hunan Province, in the south and north. More than 15.57 million netizens watched the performance online.

　　The fiery "Village Evening" was brilliantly staged

　　In 1990, at the opening ceremony of the Beijing Asian Games, more than 400 peasant drummers from 5 counties in Linfen City, Shanxi Province poured into the center of the venue with shouts. Their relaxed, rough and bold gongs and drums made Shannan's majestic gongs and drums famous all over the world.

　　Gongs and drums have a deep mass foundation in Linfen, and almost every village has its own gongs and drums team. In the impression of Zhang Yong, the representative inheritor of Wei Feng gongs and drums in Shanxi Province, the most lively time in the village is when the gongs and drums sound.

　　Zhang Yong, who was born in 1978, started learning Shannan's majestic gongs and drums at the age of 15. He spent the first half of his life dealing with gongs and drums, and only started to contact live broadcasts during the COVID-19 epidemic. Now he has 1.12 million followers. As the organizer of the "Village Gala" this time, he specially set the venue for the performance at the Bozhuang Stage in the center of the village. This was the place where he "touched drumsticks for the first time in his life." In his opinion, there are many stages with better venue conditions, but "Village Night" is to be performed in the village, so that villagers can enjoy it at the entrance of the village.

　　The result did not disappoint Zhang Yong. This "village evening" without any sound and light effects attracted three to four hundred villagers to watch the performance. After the first two shows, the number of likes in the live broadcast room exceeded 100,000. As 13 programs including "The King of Qin Orders the Soldiers", "Tiger Descends from the Mountain" and "Dragon and Lion in the Village Evening" were performed one after another, the "gaps" originally reserved for actors to get on and off the stage on both sides of the stage were filled with audiences, and there were also villagers. "View from the distance" from the second floor of my building. Online and offline, everyone joins in the same joy.

　　In Fenghuang County, Hunan Province, more than 1,000 kilometers away, "I'm Good in My Hometown" by the Miao band "Miao Sanman" was held simultaneously with this "Linfen in the Sound of Drums".

　　The "Village Night" venue of the band "Three Barbarians of Miao People" was chosen at the basketball court of Hangka Miao Village in Laershan Town. They said that their hometown is of great significance to the music creation of the "Three Barbarians of the Miao", just like a big tree needs to take root in solid soil, and each of their songs is inseparable from their hometown. This is why they decided to hold a "village party" in their hometown.

　　On the same day, they brought many original songs about the Miao life and customs, such as "Dumping Daddy", "Da Ming", and "A San's Story of Rushing to the Market". In the live broadcast room, more than 7.8 million Douyin netizens from all over the country watched this unique "village evening" online. Comments such as "Featured in Western Hunan", "So happy", "It's a pity that I'm not there" were posted from time to time.

　　Villagers become the protagonists of the show

　　"Village Gala" not only sets the stage at the entrance of the village, but also the cast team must be centered on villagers. It is understood that nearly 200 villagers participated in these two "village evenings".

　　The day before the performance, it snowed in Linfen and rained in Fenghuang County. It seemed that God was not too kind. However, the village actors did not relax in the rehearsal. They spontaneously cleaned up the venue and checked every performance detail. They were full of energy because "this is their own event." Fortunately, the weather in both places improved before the official performance, and the "Village Night" went on as usual.

　　"After I sent out invitations in the WeChat group, I quickly received enthusiastic registrations from more than 300 drummers." Zhang Yong said that considering the number of performances and the size of the crowd, he had to "offend" many drummers and could only Ask them to support you online.

　　Among the performance team of "Linfen in the Sound of Drums", the youngest is 8 years old and the oldest is 77 years old. Among them, the Hongdong County Wei Feng Gong and Drum Research Association, which has won the Chinese Folk Literature and Art Mountain Flower Award, is particularly eye-catching, as is the performance team of the traditional majestic gongs and drums "Ransearing Ma". This time, 19 folk gong and drum artists from the Hongdong County Weifeng Gong and Drum Research Association came to the scene. Their average age was over 60 years old. The 66-year-old president Cheng Beicheng is the "general conductor" of this gong and drum program.

　　"The majestic gongs and drums are the blood flowing in our older generation." Cheng Beicheng has been learning and inheriting gongs and drums for 50 years. He has encountered many ups and downs and has always persevered. He has been looking forward to this "Village Gala" for a long time. He also wants to lead the "old guys" in the team to appear on more stages and "play" more prestige.

　　In the "Village Evening" organized by "Three Barbarians of the Miao People", in addition to themselves, villagers' cultural teams such as the Miao Drum Troupe of Duoxi Village in Laershan, the Miao Song Troupe of Long Mingfang Jinfenghuang, and the Dance Troupe of Hecun Villagers in Laershan were also active participate. In addition, the members of the "Lion Dance" performance came from Daigao Village and Baguo Village in nearby Lianglin Township, the performers of the "Group Dance" were seven mothers from He Village in Laershan, and the performers of "Miao Nationality Costumes" were from Villagers from Daigao Village in Lianglin Township aged between 4 and 60 years old. The singer of "Yao Mei Lives in Thirteen Villages" is Tang Jinfeng, a post-2000 beautician who came back from Taizhou, Zhejiang on special leave... Everyone has seen the "Three Savages of Miao People" After the "Village Evening" program call sheet was posted in the town, people signed up one after another and spent multiple weekends rehearsing the program, just to present the best program effects to online and offline audiences and showcase the unique style of Miao culture.

　　"It's not difficult to perform at all, because this is our life." Tang Cui, who participated in the performance, is a full-time mother who usually likes square dancing. For this "Village Gala", she and her usual dancing sisters wore national costumes , took to the stage, and the night before the performance, she was "too excited to sleep."

　　Inherit and promote local culture

　　Compared with the dazzling communication data, what makes people more gratified is the cultural heritage reflected behind the "Village Party".

　　The opening song of "I'm a Good Man in My Hometown" is the original work "Dumping Dumplings" by the "Three Barbarians of the Miao". This is a song based on the local custom of throwing dumplings on the beams to bring blessings when moving into a new house in western Hunan. . At the end of the song, the band members threw glutinous rice cakes at the "Village Night".

　　Subsequently, the "Three Barbarians of the Miao People" sang songs such as "Da Ming", which tells the life of ordinary local young people, and "Asan's Story", which introduces the unique customs of young Miao men and women expressing their love. In addition to Miao music, a series of elements such as Miao costumes, Miao dances, Miao waist drums, and Miao lion dances fully demonstrate the beauty and color of Miao culture to the audience.

　　While the performance was in full swing, the "Three Barbarians of the Miao" also had a PK with Zhang Yong. In this "air-based competition", the "Three Barbarians of the Miao" and local children sang an original song "Autumn" adapted from a Miao village nursery rhyme; Zhang Yong performed a classic that showed the magnificent scene of Li Shimin's military training in Linfen Gong and drum tune "The King of Qin orders troops". "This drum made a galloping battle." "This song "Autumn" brought me back to my childhood in a second." Netizens liked and left messages in the live broadcast room to express their love and support for the anchors and traditional culture of the two places. .

　　Like the "Three Barbarians of the Miao", Zhang Yong has also been committed to the protection and inheritance of his hometown culture. Since 2008, Zhang Yong has visited more than 300 villages and collected and recorded more than 1,500 gongs and drums. In this "Village Evening", Zhang Yong not only arranged traditional repertoire performances, but also innovatively arranged "new tricks" such as dustpan rhythm and modern pop music accompaniment.

　　Put soybeans in the dustpan, and combine the farming movements of "shaking", "beating", "sieving", "weighing" and "basing" to create a natural and smooth rhythm and tone. Zhang Yong told reporters that the inspiration for the program "Dustpan Rhythm" came from a gathering more than a year ago. Later, he and fellow villagers created a dustpan video. It has more than 100 million exposures on Douyin, attracting many people to co-produce it. When playing, "the tools that were originally used to harvest grain rations have become musical instruments, playing the natural sounds that belong to the countryside." This gives him a great sense of accomplishment.

　　For the "Village Evening", he and the villagers re-arranged a new piece of dustpan music, added suona and drums, and performed three different styles of music, "Men Should Strengthen themselves", "Lonely Brave" and "We Will Rock You", bringing the scene to life The atmosphere reached a climax. "People who work in traditional culture must not stick to 'tradition' in terms of form." Zhang Yong said that he has been trying to combine contemporary aesthetics with traditional culture to find a new development direction for Weifeng Luogu.

　　Art forms innovate and develop, and cultural and artistic talents emerge from generation to generation. Zhang Yong's "disciple" Lele is the youngest girl on the "Village Night" and the "leading tiger" in the "Tiger Down the Mountain" program. In addition to Lele, there was also a five or six-year-old boy joining the gong and drum team, which became an unexpected surprise for the performance. In Zhang Yong’s view, gongs and drums do not distinguish between men and women, young or old. As long as someone plays the gongs and drums, it is the best inheritance of the gongs and drums.

　　On the Douyin platform, there are many talented anchors like Zhang Yong and the "Miao Sanman" who spontaneously prepare for "village evening" performances in their hometowns. Data shows that from December 2022 to December 2023, about 5,000 "Village Evening" themed live broadcasts were staged on Douyin, with a cumulative number of viewers reaching 22.97 million, which is equivalent to an average of 13 "Village Evening" live broadcasts every day, with an average of The audience exceeded 4,500 people.

　　Hosts organize "village evenings", which on the one hand helps to enrich rural spiritual and cultural life, and on the other hand, allows local characteristic art performances to be noticed by more netizens through live broadcasts, helping cultural inheritance and development. The person in charge of Douyin Live said that Douyin will work with the Chinese Cultural Center Association to encourage more anchors to become "village evening" initiators, so that they can become important participants in enriching rural cultural life.

　　It is reported that in mid-January, the "I want to hold a village evening" Douyin live broadcast support plan for rural cultural talents has been officially launched on the Douyin platform. Successfully registered high-quality "Village Gala" live content and outstanding "Village Gala" anchors will have the opportunity to receive traffic support, operational training and other resources, as well as the honorary title of "I want to host a Village Gala" outstanding anchor issued by Douyin Live and the Chinese Cultural Center Association. . (People's Daily Overseas Edition)