Jens Nielsen and Tomas Rajnai have made several theater productions based on documentary interviews.
It was one such project, where they interviewed around 60 pensioners in Västmanland, that sparked the idea that more people should have the opportunity to hear their relatives tell their life stories.
- The idea is that it should be like a Summer in P1, but with grandma, says Tomas Rajnai.
Everyone is welcome to buy the service - but the company is particularly targeting relatives of the elderly, who want help preserving the history of a relative or friend before it's too late.
- People have contacted me and said: "I usually call my grandmother's answering machine now just to hear her voice.
I would have liked to have heard her more".
Why hire a professional to ask these questions, instead of doing it yourself?
- I absolutely think you can do it yourself.
But I'm working on this, and yet it's taken me years to do it with my own parents.
You don't find the time or shy away from it.
And sometimes it's too late to ask these questions.
"A natural step"
Media analyst Olle Lidbom says that today we are so overwhelmed by storytelling that we have raised the demands on what content we want to take part in, at the same time that it is now just as always a deep human need to be able to tell about one's own life.
- Then it is a natural step to adapt it to modern storytelling techniques and podcasts are something that we spend more and more time on today.
Come along into Tomas and Jen's studio in the clip, and hear why they now want to sell the service of preserving people's lives.