Chinanews.com, Beijing, January 1 (Reporter Yuan Xiuyue) After Harbin exploded out of the circle, cultural and tourism departments around the country couldn't sit still, and successively went down fancy work, from crazy videos to inviting celebrities to platforms, from sending tourists diamonds to listening to persuasion pet fans, cultural and tourism accounts collectively "went crazy" and competed to be the "king of volumes" to become a scene on the Internet.

The most volatile industry at the beginning of 2024, why is it cultural tourism?

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Cultural tourism in various places has been revitalized, and millions of fans have risen in one place

Looking back on 2023, whether it is Zibo barbecue, village super, or Tianjin Uncle diving, the emergence of these cultural and tourism hotspots will be separated by a certain amount of time. By 2024, from Harbin out of the circle to the fancy work of cultural tourism in various places, only half a month has passed.

In half a month, Harbin has changed from an important old industrial base to a "Erbin" that pampers tourists enthusiastically, the old tourist city has become popular, the central street is popular, "Princess Sophia" is popular all over the network, and 10,000 people in the ice and snow world are "jumping" on the hot search.

Cultural tourism continues to heat up, and cultural and tourism departments around the country can't sit still. Henan Cultural Tourism Engaged in Topic Sea Tactics, Rolled on the Hot Search;Shandong Cultural Tourism Native Flavor Video Out of the Circle, "One Look at One Without Squeaking";Hebei Cultural Tourism Calls Itself "Volume King", Focusing on Listening to Persuasion;The original author of "My Surname is Shi" helped hundreds of microphones for cultural tourism around the country in 2 days, and the microphone was smoking......

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First of all, the "four provinces of mountains and rivers" were crazy output, and other places joined one after another, not only sending natural scenery and cultural customs, but also inviting celebrities to come to the platform, Zhao Liying, Wang Yibo, Yi Yang Qianxi, Xiao Zhan, Liu Tao, etc. have shouted for their hometowns.

In this wave of craze, cultural tourism accounts in various places have been scored, and the "post-00" style of relaxed and lively operation with strong interaction has been welcomed by netizens. Some netizens ridiculed that "cultural tourism in various places is overhauled, and no one laughs at anyone". At present, the fans of cultural tourism accounts in many places have exceeded one million, of which Henan cultural tourism has more than one million fans.

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The roll is crazy, is the roll right?

The birth of an Internet celebrity city requires both opportunities and accumulation. Many people applaud the hard work of cultural tourism in various places, but some people believe that it needs to be viewed rationally.

According to Li Mingde, academic advisor to the Tourism Research Center of the Chinese Academy of Social Sciences, this wave of enthusiasm is a good thing, because it has enlivened the entire tourism market. "And it's a very interesting thing, it arouses the interest and enthusiasm of tourists, or ordinary participants, so there is a more lively phenomenon of everyone's attention and discussion. ”

Li Mingde believes that it is a good thing that all localities have made efforts for cultural tourism, but they may not all be successful, so the direction of efforts should be right.

He believes that Harbin has three characteristics that can be used for reference: first, the creative points are very sufficient, and the tourism content is rich, so that everyone can see a different image of the city; second, the whole society mobilizes, not just one or two scenic spots, but from the point to the surface, from the tourist attraction to the social attraction, so that tourists can stay more after coming; the third is to pay special attention to the satisfaction of tourists, with tourists as the center, which greatly enhances the friendliness of the city.

Some people in the industry believe that the current excitement of cultural tourism in various places is still on the Internet, and the follow-up needs to be observed to see if there is any substantive effect.

Dai Bin, president of the China Tourism Academy, believes that in the era of individual tourists and independent travel, transportation infrastructure and public cultural services are the underlying logic of urban tourism competitiveness. For a long time, we have been accustomed to building tourist cities with traditional natural resources and historical and cultural resources, hoping to use the Internet and new social platforms to attract traffic, and even the director of culture and tourism has become an "Internet celebrity". As everyone knows, in the face of absolute strength, no skill is enough to solve the problem of "Internet celebrity" becoming "long-term red". Cities need to consolidate the hard foundation and hard power of tourism development with higher wisdom and longer patience.

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At the beginning of 2024, why is cultural tourism so hot?

It is worth noting that recently, on the leadership message board of People's Daily Online, netizens from Anhui, Jilin, Shanxi, Liaoning, Hebei and other places have put forward suggestions for the development of cultural tourism, from new media operations to public services, from the development of local characteristic culture to customized tourism lines...... It is enough to see people's attention to cultural tourism.

At the beginning of the year, the China Tourism Academy made a positive and optimistic forecast for the tourism economic situation in 2024. It is estimated that in 2024, the number of domestic tourists and domestic tourism revenue will exceed 60 billion and 6 trillion yuan respectively, and the number of inbound and outbound tourists and international tourism revenue will exceed 2 million and 64 billion US dollars respectively.

In Li Mingde's view, in all industries, cultural tourism can be said to be a way of life, it is directly participated in and experienced by people, so it is easy to find interesting and creative points in life, compared with other industries, it has a strong integration, so it is also the most active industry. Whether it is a library or a museum, it is a way of life that can be turned into a "tour".

He believes that one of the reasons why this wave of enthusiasm has attracted attention is that after the epidemic, many people want to change their lives, so people are not very excited about the things they are used to. However, this wave of craze has changed its approach, innovated some "swimming", mobilized people's interest and desire for life, and the market has changed as a result.

In Dai Bin's view, today's China has entered a new era of comprehensive development of mass tourism, tourism has become a daily choice for people's better life, the market is sinking, demand is upgrading, and personalization and diversity have become a new proposition for tourism consumption. He believes that the tourism industry should drive supply with demand, create new demand with supply, and let more tourists enjoy a new life of high-quality tourism and leisure. (ENDS)