Chinanews.com, Beijing, December 12 (Reporter Yu Zhanyi) The first "New Era, New Image" Sino-foreign joint creation plan under the guidance of the Information Office of the State Council, the Cyberspace Administration of China, and the State Administration of Radio and Television was held in Beijing on the 16th.

The first "New Era, New Image" Sino-foreign Joint Creation Program full results release and screening event. Photo courtesy of the organizer.

It is understood that the first "New Era, New Image" Sino-foreign joint creation plan was launched in Beijing on August 2022, 8, focusing on "Chinese Stories in the New Era", widely soliciting documentary program topics at home and abroad, and selecting 2 proposals for various documentary programs, which have recently been completed and broadcast on multiple domestic and foreign TV media and new media platforms.

Chen Shi, deputy editor-in-chief of CIPG and director of the Center for the International Development of Communication, said that images are a record of civilization and a memory of the times. It is hoped that the Sino-foreign joint creation program will adhere to an open attitude, continue to optimize and upgrade, attract more Chinese and foreign institutions and creative talents to actively participate, and continue to launch excellent documentary works that not only vividly record China's practice, but also can be understood and listened to by international audiences, so as to continue to show China's myriad atmosphere in the new era to global audiences.

Chen Shi, Deputy Editor-in-Chief of CIPG and Director of the Center for the International Center for the Development of Communication, delivered a welcome speech. Photo courtesy of the organizer

A number of sharing and exchange sessions were set up at the event site on the day. In the exchange session of "China in the New Era in My Eyes", Shen Zhijun, the protagonist of the documentary "The Ideal of a Zoo" and the director of Nanjing Hongshan Zoo, and Tu Jianguo, the owner of the short video "China I Personally Experienced", shared their views.

"The creative project is a unique opportunity for the public to learn more about the conservation story of Red Hill Zoo." Shen Zhijun said that Hongshan Zoo hopes to let the public understand the magic of every life and the ecological value of each species in nature through the creation of the project.

Situ Jianguo, a British "Internet celebrity" who has lived in China for 16 years, has worked in a variety of jobs in both urban and rural China. He said that these efforts have allowed him to see a society that protects nature, preserves culture, strives to make people happier and provides development opportunities for future generations.

In the "My Eyes on Sino-Foreign Co-Creation" session, Warner Bros. Discovery's Vice President of Content and Editor-in-Chief of Greater China and Southeast Asia Wei Keran Channer said that he was very pleased to work closely with the Chinese team to create a visual and emotional image based on facts. In-depth cooperation with excellent teams from China, integrating the exchange of views between Chinese and foreign teams and integrating them into the narrative, can achieve the best results in Sino-foreign joint creation.

Director Yu Shihao shared the creation story behind the documentary "Light Up Ali". He said: "Through participating in the creative project, I have a deeper understanding of the international creation of documentary images. We must work hard, work hard, and invest deep emotions to create documentary images that are the most real, the most powerful, and the most international. ”

In the "Recording and Being Recorded: Creation and Sharing" session, Wu Kai, the "midwife" of the giant panda "Fubao", and the Korean breeder "Grandpa Jiang" in the film "Protecting the Giant Pandas" sent video congratulations. The "Guangming Cinema" team of Communication University of China conducted a barrier-free film dubbing demonstration on the spot, and Cao Kai, the protagonist of "Dream Chaser", performed a tap dance pinball performance on the spot.

The first "New Era, New Image" Sino-foreign Joint Creation Project was released at the full achievement ceremony. Photo courtesy of the organizer

In the morning, the event also held a screening of the results of the creation plan. "Back to the Land", "The Ideal of a Zoo", "Tea Knows the Answer", "Eyes with Memory" and other excellent support films met with the audience, and the main creators and producers of the film were present to communicate and share with Chinese and foreign audiences. (ENDS)