I always want to go to the online store and place an order before I know it

Nearly 80 percent of the respondents felt that they were indulging in online shopping

Nowadays, visiting online stores and receiving express delivery has become a pleasure in many people's lives. At the same time, there are also many people who sigh that they want to visit the online store now that they have nothing to do, and they have placed an order unconsciously after shopping for a long time, and there is always data in the list of "unshipped" and "to be received"... Over time, it has caused an embarrassing situation in which things are often bought, and the utilization rate of the purchased items is low and occupies space, and people living in the besieged city of online shopping have become people.

Last week, a survey of 1001,79 respondents conducted by the Social Survey Center of China Youth Daily in conjunction with the questionnaire network (wenjuan.com) showed that 6.55% of the respondents felt that they were addicted to online shopping, and female respondents were more serious than male respondents. 2.45% of the respondents bluntly said that they were troubled by the psychology of "not buying losses" because of their activities, and 4.<>% of the respondents used it as an outlet to relieve their emotions under the pressure of work and life.

"I can go shopping for an average of 3 hours a day, and I don't always have something to buy, so I just pass the time."

Jiang Yunlei, who works in Shanghai's tourism service industry, said that Taobao and Weidian are now her two favorite mobile phone apps, and she usually wants to go in and look through them when she has nothing to do, and add them to the shopping cart if she has favorite items, "I can go shopping for an average of 3 hours a day in the cloud, and I don't always have something to buy, so I should pass the time." She admits that she feels a little itchy if she doesn't watch it for a day.

Wu Yan, a 24-year-old girl from Shaanxi, works in a public institution. Because she had just started working, she felt that she was particularly eager to buy. "I just want to go to the shopping website to take a look, there is no clear purchase demand, but when I look around and see the price, I will think that it is okay to buy it and prepare it, so I bought it." She said that there are many small hairpins, small card wallets and other items at home, which are all from here.

According to the survey, 79.6% of the respondents felt that they were addicted to online shopping, and 26.0% of them bluntly said that it was "very serious". Further analysis found that women (81.7%) had a higher proportion of women (75.9%) who felt this way; Among different generations, the post-90s generation (82.6%) felt that they were addicted to online shopping had the highest proportion, followed by the post-00s generation (81.5%).

Xin Ting, who works in the media industry in Qingdao, analyzes that impulsive consumption is often a momentary behavior, and if you follow the emotions to shop at this moment, there is a high probability that you will regret it and bring psychological burden, "Although looking at each order alone will basically not have a substantial impact on our lives, but it will cause big problems that cannot be ignored over time." It has a subtle impact on a person's time use, interest and attention, thinking patterns, and emotional changes. ”

Jumping out of the siege of online shopping and grasping the degree of consumption, 87.3% of the respondents believe that they should be wary of impulsive orders.

I can't help but "buy, buy, buy" on the Internet, and 55.2% of the respondents bluntly said that there is a psychology of "not buying at a loss" because of activities

Jiang Yunlei analyzed that in the Internet era, visiting online stores has become the most common way for people to enjoy leisure and entertainment. Online shopping is more convenient than offline, and there are various promotions and discounts for online shopping, which attracts everyone to go shopping when they have nothing to do. Moreover, all kinds of applications now basically have shopping functions, and even in the process of use, they will encounter implanted sales ads, which can more or less arouse people's desire to buy. "Some merchants have very high sales methods, which makes you feel that if you miss this village, you won't have this store, and successfully create an atmosphere of 'if you don't buy, you will lose a lot', and consumers are easy to be tricked."

Xin Ting also deeply agrees with the marketing strategy of merchants. "I don't sleep very well, I saw on the Internet that the merchant was selling latex pillows, promoting how the products are excellent and unique, the more I looked, the more I felt that my pillow was very bad now, and I wanted to buy this so-called 'really good raw material' latex pillow. I gritted my teeth and spent more than 500 yuan to buy one back, but I didn't feel any difference after pillowing for a while. ”

Wu Yan paid attention to some clothing bloggers, often looked at what clothing they posted, and wanted to buy it to try it, and many netizens who left messages were also enthusiastically discussing and actively buying, which further stimulated their desire to buy. "Nowadays, social networking sites can accurately achieve user segmentation and collection absorption, and I feel that my recent enthusiasm for clothing consumption has been greatly affected by this."

Liu Miao is a junior at a university in Beijing. Observing the daily consumption of herself and her classmates, she feels that students who have just entered college are more likely to lack rationality in consumption and have weak self-control. "Before going to college, people basically don't have the opportunity to lead their own consumption, and they don't have more time and money at their own disposal. As soon as you enter university, the door to a new world of self-control of spending suddenly opens, and you are prone to some unhealthy consumption behaviors. ”

Why can't you resist "buying, buying, buying" online? 55.2% of the respondents bluntly said that there was a psychology of "not buying a loss" in the activity, 48.5% of the respondents felt that the live broadcast was easy for people to consume impulsively, 45.4% of the respondents used it as an outlet to relieve their emotions under the pressure of work and life, 42.9% of the respondents frankly admitted that they were bored and empty, and passed the time, 39.4% of the respondents said that they could get instant happiness, and 33.4% of the respondents pointed to the expansion of material desires and impetuousness.

45.4% of the respondents felt that becoming "home" affected their social interactions

Jiang Yunlei said that her wallet was a little overwhelmed by the frequent "buying, buying, buying, buying, buying", "At present, my economic strength is not enough to support my current continuous order consumption." Often, it is very painful when I buy it, and it is very painful when I pay off my credit card. "She began to realize that it was a hassle to spend without a plan." Nowadays, online consumption platforms are changing their tricks to attract everyone to consume, and the means of payment are very diverse, even if you don't have much money in hand, various platforms will have installments or partial prepayment methods. If you indulge in online shopping, you may have the dilemma of tearing down the east wall to make up the west wall, and filling one hole and then the next hole. This must be avoided. ”

Wu Yan also agrees with this. She said that the first thing that online shopping addiction brings is to make ends meet financially and develop the habit of spending ahead of time. "The bigger impact is that when I just want to 'buy, buy, buy', I no longer care about whether the item is needed and whether it suits me, but I want to spend money. As a result, the things you buy are basically useless, wasting time, money, and taking up space. In Wu Yan's view, indulging in online shopping is an unhealthy consumption behavior, which will exacerbate the sense of spiritual emptiness and emptiness, and it hurts the eyes.

What is the impact of constantly placing orders? 60.0% of the respondents bluntly said that consumption is not controlled, or it may lead to advanced consumption/borrowing consumption, 51.9% of the respondents bluntly said that it is easy to hoard goods, buy things that are not practical and unusable, 45.4% of the respondents feel that they have become "home", which affects social interaction, and 38.6% of the respondents frankly said that the more they buy, the more they want to buy, and their hearts are more and more empty.

Zhang Kuo, a professor at the Department of Social Psychology at the School of Sociology at Nankai University, said that although continuous "buying, buying, buying" can achieve satisfaction and pleasure in the short term, in the long run, it may lead to self-objectification, excessive pursuit of material things, and even financial risks, which in turn affect personal quality of life and other aspects, such as family affection and work performance. "To avoid falling into the trap of consumerism, we need to pay more attention to the satisfaction of non-material values and spiritual needs in our lives, such as health, friendship, family affection and work achievement."

Among the respondents who participated in this survey, 00.14% were post-6s, 90.46% were post-6s, 80.29% were post-4s, 70.7% were post-4s, 60.1% were post-8s, and 0.3% were others. 36.1 per cent were males and 63.9 per cent were females.

(Sun Liping also contributed to this article, at the request of the interviewee, Wu Yan and Xin Ting are pseudonyms in the article)

China Youth Daily, China Youth Network reporter Du Yuanchun Source: China Youth Daily