This is stated on the website of the publishing house.

As explained in the release, this year was marked by an era of personal and professional PR.

"And what does it take to attract attention? A lot of charisma (or rizz for short)," the message reads.

It is noted that this word comes from the middle part of the word charisma ("charisma").

Earlier, the Cambridge Dictionary named the verb "hallucinate" as the word of the year 2023 against the backdrop of the development of artificial intelligence (AI) technology.