As Christmas approaches, the lights that decorate the city have begun in many places. Amid the need for measures against climate change such as global warming, various initiatives are being made with an awareness of the Sustainable Development Goals = "SDGs" set by the United Nations at events before Christmas in Japan.
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Tokyo Omotesando Illumination decoration is also "environmentally friendly"
Kanagawa Enoshima Outer space image with "slow and rapid light" to reduce power consumption
Saitama company "Providing unsold food at a low price" to reduce food loss
A pastry shop in Bunkyo-ku, Tokyo: "It will also lead to the acquisition of new customers"
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table of contents
table of contents
Tokyo Omotesando Illumination decoration is also "environmentally friendly"
Kanagawa Enoshima Outer space image with "slow and rapid light" to reduce power consumption
Saitama company "Providing unsold food at a low price" to reduce food loss
A pastry shop in Bunkyo-ku, Tokyo: "It will also lead to the acquisition of new customers"
Tokyo Omotesando Illumination decoration is also "environmentally friendly"
Just before 1 p.m. on the 6st, when the illumination of the zelkova trees along a 1-kilometer stretch came on all at once, many people stopped in their tracks to take pictures of the city in its winter attire.
Recently, the decorations of the city, which is unique to this time of year to liven up the Christmas mood, have become more and more environmentally friendly.
The 10-meter-tall Christmas tree inside a commercial facility in Omotesando is said to have been made with the United Nations' Sustainable Development Goals (SDGs) in mind.
The snowflake-shaped parts that form the tree are made of polyester material, and after the exhibition is over, they are broken down into small pieces and recycled as part of the materials used in plastic bottles and clothing.
Omotesando Hills Public Relations Ms. Ai Minamikawa
We sympathize with the fact that it has a low environmental impact and emphasizes connections with people and society, and we are exhibiting it. I also want you to pay attention to the sparkling blue like ice jewelry.
I think the concept of maintaining the environment by thinking about the future of mothers and children who were visiting with their 10-month-old children
is also suitable for the current era.
Kanagawa Enoshima Outer space image with "slow and rapid light" to reduce power consumption
In consideration of the environment, there are also light-up events that reduce power consumption and increase attractiveness.
At the venue of the illumination that has been going on for more than 20 years at the tourist destination "Enoshima" in Kanagawa Prefecture, some of the LED lights that were spaced 10 centimeters apart until last year have been replaced with custom-made ones with 1-meter intervals.
The light slows down in places with a lot of lighting and places with few lights, and by adding height and depth, the production is inspired by outer space.
As a result of this production, the power consumption around the entrance of the venue has been reduced by more than 95%.
In addition, even in the area where you can stroll among the illuminated trees, LEDs that consume one-third the power consumption of conventional LEDs have been used for a long time, but the brightness is almost the same.
A man in his 20s who visited, it's amazing that even if you reduce the amount of power,
you can still achieve this much quality.
The secretariat of the organization that hosts the event has a high density of women
to show the light, and the place where it is spaced apart to show the light, and the place where it is placed at a distance so that people can enjoy it. I would like to reduce electricity and stay close to the world, while providing illuminations that can be enjoyed unchanged.
Saitama company "Providing unsold food at a low price" to reduce food loss
There is also an initiative to reduce food loss by offering unsold food after Christmas at a lower price than the list price.
On the app "TABETE" operated by a company in Saitama Prefecture, food that has not been sold at the store is sold at a lower price than the list price, and it is expected that many stores will list it after Christmas.
Last year, for four days after December 12, about 25,4 servings of cakes and other items were sold at 1300% to 1% cheaper than the list price from pastry shops, and sales were brisk.
App management "Co Cooking" Saori Shinoda Director
There is also a demand for Christmas food from consumers who buy it on the day of the event without making a reservation, so the store also prepares a large amount of it. I would like you to think that reducing food loss will lead to profits for the store, and I would like you to prioritize it
A pastry shop in Bunkyo-ku, Tokyo: "It will also lead to the acquisition of new customers"
Darowayo Japon, a pastry shop headquartered in Bunkyo-ku, Tokyo, exhibited 4 meals, including unsold cakes and hors d'oeuvres, at four stores, and most of them were sold.
We believe that stores can not only reduce waste, but also acquire new customers, and Takahiro Nagai, general manager of the Sales Division, said, "I think it is a good system that makes customers feel that they are playing a role in reducing food loss, rather than just selling at a discount."