The live broadcast of "e-commerce praise" can earn 8000,<> yuan a month with a few simple words, which has aroused heated discussions

In the live broadcast room, with the anchor, a few simple words can earn 8000,<> yuan a month, which has caused heated discussions-

The live broadcast of "e-commerce praise" is not limited to the atmosphere group

Reporter An Yanjing

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With the development of e-commerce live broadcasting, "e-commerce praise" has entered people's field of vision and has become a "new outlet" for many people's employment. The reporter interviewed and found that they belong to the field control in the live broadcast, responsible for controlling the rhythm of the live broadcast, and need to be very familiar with the details of the goods and the live broadcast process. And if they create an unreal atmosphere of crazy robbery and mislead consumers, it will also involve infringement of consumer rights and interests. Industry insiders recommend regulating their career development as soon as possible.

"We have 16 treasures to pay, hurry up!" "That's right!" "That's right!" "165's treasure can wear M size" "54321, refresh our No. 1 link, the price has been opened"... When visiting the e-commerce live broadcast room, are you familiar with such voiceovers, they are responsible for cooperating with the anchor in the live broadcast room, just like the praise in cross talk, so they are called "e-commerce praise" by netizens.

With the "e-commerce praise" into people's field of vision, there are also hot searches such as "a few simple words can earn 8000,3 yuan a month" and "learn <> sentences to go all over the world" and other hot searches, is "e-commerce praise" really such a "fairy profession"?

"E-commerce praise" has become a "fragrant" profession

At half past four in the morning on November 11th, Shanghai had not yet fully "woken up", Gao Shu had already set off from home, and she had to go to the live broadcast of the morning shift that day, and she needed to check in at half past five o'clock. Before the official start of the live broadcast, Gao Shu needs to complete the preparations before the live broadcast, including the debugging of the live broadcast machine, lighting, lens screen and other equipment, the preparation of samples on the day, the update of the link, and the welfare mechanism of the day with the anchor.

Recently, "e-commerce praise" has been frequently searched, and it has become a "new outlet" for many people's employment for a while. Zhu Huihui, who is responsible for the operation and management of the live broadcast of an electronic product, told reporters that "e-commerce praise" is actually a profession of field control in the live broadcast room with goods, and it is necessary to talk to the anchor, not to drop the anchor's words on the ground, and to control the rhythm of the entire live broadcast room according to the traffic.

In addition to the anchor and field control, Zhu Huihui introduced that there is also a central control position in the regular live broadcast room, which is responsible for operating the live broadcast background - debugging equipment, up and down links, opening and locking prices, pop-up links, responding to questions in the comment area, reviewing live broadcast data, etc., but in many small live broadcast rooms, in order to control costs, the identities of field control and central control are often combined into one person, at this time, "e-commerce support" needs to be very familiar with the details of the goods and the live broadcast process.

This year, Gao Shu graduated from the e-commerce major and came to the live broadcast room of a sports brand to do live broadcast operations. In Gao Shu's live broadcast room, as an "e-commerce champion", she integrates the work of field control and central control, and when the anchor goes to the bathroom, she also needs to go to the camera to "make a cameo" appearance as the anchor, so as not to affect the sales data in the live broadcast room, "So in addition to operation, the camera sense and the anchor's speech also need to be familiar." Gao Shu said.

It's not just a "lip service"

Gao Shu prepared a large water cup with a capacity of 1 liter at the workstation, and the whole live broadcast took 6 hours, and she kept shouting that she needed to drink more water to relieve the discomfort of her throat. After working for less than half a year, Gao Shu has memorized all kinds of idiomatic words in the live broadcast room, but she still needs to put a lot of effort into analyzing the data according to each live broadcast.

On the Internet, "e-commerce praise" and "simple 3 sentences with a monthly income of nearly <>,<> yuan" often appear at the same time, which makes people eager to try this profession. Is "e-commerce praise" really just a simple answer? Zhu Huihui said that the layman's field control may only be a secondary role, but in fact, the role of field control and the anchor is comparable. "You have to understand that the anchor has a rhythm when bringing goods, when to talk about the product, how to talk about it, how to shape the value of the product, how to talk about welfare, all of which will change at any time according to factors such as traffic at the time, and the field control needs to control the rhythm of the whole scene. Especially when encountering anchors with strong quality skills but weak sense of rhythm, at this time, they need to cooperate with field control to ensure sales.

In addition to the need to match the rhythm of the anchor, controlling the rhythm in the event of an emergency is also a very important job for field control. Zhu Huihui gave reporters an example, on November 11, a product of her company was unveiled in the live broadcast room of an Internet celebrity anchor, and a large number of netizens were diverted to Zhu Huihui's product live broadcast room in a short period of time. In this case, even if the field control tells the anchor for the first time, it is too late, and the field control must make a decision immediately, use the microphone in his hand to speak directly, control the rhythm, such as attracting customers by improving benefits, and seize opportunities.

The reporter browsed the recruitment website and found that many industries have released job recruitment for field control, most of which require the whole process operation of the live broadcast room, "I like this job very much, I can get 7000 yuan per month in Shanghai, normal weekends, because of the professional counterpart, the working atmosphere is also very pleasant, very happy!" Gao Shu said.

At present, she has been responsible for the overall operation and management of the company's 5 live broadcast rooms - welfare mechanism, delivery plan, docking delivery, short video drainage... Her experience has also provided a career growth route for many "e-commerce champions", observing the changes in traffic and data in seemingly identical but different live broadcasts, and seeking progress in solving and reviewing specific problems.

Is "praising children" a deception to consumers?

"Any large-screen phone can be placed!" "Link 1 price is open!" "Tangled color buy fuchsia!" The original intention of "e-commerce praise" is to create a lively atmosphere of offline shopping in the live broadcast room and retain users who quickly brush short videos, but some live broadcast rooms use the information asymmetry between them and consumers to create an atmosphere of crazy robbery, and use the words of "tight inventory" and "last wave of low prices" to "force orders" through cooperation with anchors.

At the same time of "cheering", there are also central control with multiple mobile phones or find a third-party platform to swipe the screen, creating a sense of tension for consumers. Is "complimenting" as a childcare deceiving consumers?

Qin Pengbo, an assistant judge of the Haidian District People's Court in Beijing, believes that if the "e-commerce promotion" creates an unreal atmosphere of crazy robbery and misleads consumers, causing them to make irrational purchase choices, it will infringe on the rights and interests of consumers.

Li Chuanjun, a senior partner at Beijing Huatian Law Firm, said that the Consumer Rights Protection Law, the E-commerce Law, and the Measures for the Administration of Online Live Marketing (for Trial Implementation) stipulate that operators shall not make false or misleading publicity, and shall not fabricate or tamper with data traffic such as transactions, attention, views, and likes. If an "e-commerce person" or "professional barrage person" violates the above provisions, it violates the rights and interests of consumers, and should bear civil liability, and may even face criminal charges for fraud, barrage popularity, etc.

Industry insiders believe that relevant policies should be introduced as soon as possible to regulate the development of new occupations such as "e-commerce". (Workers' Daily)