Recently, the topic of a doctor from the Chinese Academy of Sciences opening a homestay in Laoshan, Qingdao has aroused heated discussions among netizens. According to media reports, the doctor's name is Yang Shuncheng, who was once a champion in the Shanghai middle school entrance examination, was admitted to Fudan University during the college entrance examination, went to the Chinese Academy of Sciences in his senior year, and later obtained a degree directly with a doctorate. He became the youngest project leader of a leading real estate company in less than three years in the workplace, and at the age of 33, he chose to resign from his position to open a homestay in Laoshan, Qingdao. His father felt that his books for more than twenty years had been "read for nothing".

The Chengdu Business Daily-Red Star News reporter checked the official website of the Institute of Urban Environment of the Chinese Academy of Sciences and found that Yang Shuncheng graduated from the institute with a doctorate in 2018. Faced with the re-selection of his career, Yang Shuncheng told reporters that in view of the fact that the development of the real estate industry did not meet his career development goals, he chose to leave.

According to Yang Shuncheng, after the early site selection, design, scheme landing and promotion, the homestay operated by him was full almost every day during the Mid-Autumn Festival National Day holiday, and the price of a single room per night was about 2800,20 yuan, and the total revenue of the homestay during the whole holiday reached more than <>,<> yuan.

After the holiday, the reporter saw on the travel platform that the room price of the homestay fell back to about 1800 yuan / night, a total of more than ten rooms, most of which were booked. "The logic of doing homestays and real estate development has a lot in common, the most important thing is the location... If this homestay is more successful, it will also consider opening a second or third one, which now needs time to verify. Yang Shuncheng said.

For "Dr. opened a homestay", some netizens thought that it was a "waste of educational resources", while Yang Shuncheng believed that no matter what the result of the final discussion was, as long as there was such a discussion, it was good that everyone could form an opinion.

The following is a conversation between Chengdu Business Daily-Red Star News and Yang Shuncheng.

There are no opportunities for promotion and development in the real estate industry, and decisively choose to leave

Chengdu Business Daily-Red Star News: How long has this homestay been open? What was the revenue during the "double festival" period?

Yang Shuncheng: We officially opened on August 8, just two months ago.

The business is very good during the "double festival". We had a total of 13 rooms and they were full for days except October 10th. The price is slightly higher than the average price of 6 yuan / night in August, to about 8 yuan / night. The actual price paid by the guest is (per night) 2500,2800 yuan, and the commission of the platform is deducted, and the total revenue has not yet been specifically calculated, which is about 2800,3 per day, and more than 20,<> (revenue) throughout the holiday.

Chengdu Business Daily-Red Star News: Before you achieved middle and senior management in a short time in a real estate company, why did you choose to leave?

Yang Shuncheng: I resigned in June last year. In recent years, the real estate industry has fluctuated greatly, and I used to go to this company because this company has a rapid promotion channel for doctoral management trainees. If the promotion rate is the same as that of undergraduates, it is difficult to achieve career development goals at the age of 6. I became the project leader of the company in a short period of time, and then because the real estate industry basically had no promotion and development opportunities, the project was constantly decreasing, and the personnel were constantly streamlining, I decisively chose to leave.

B&Bs and real estate in the development logic

There is a lot in common

Chengdu Business News-Red Star News: Now that the B&B has been open for two months, how does it compare with your previous expectations?

Yang Shuncheng: I usually do a little more macroscopic. After the official opening, immediately from the company's operation manager to a very detailed homestay venue operator, including customer satisfaction, praise rate, cleaning, meals, etc. must be taken care of, the content is very specific and trivial. At first, I didn't feel so adaptable, but after adjusting for more than a month before the peak season, I can basically adapt now.

At the same time, some new problems have also arisen, such as whether the construction period of the homestay is timely, whether the budget is controllable, and whether the design effect can be implemented perfectly, but now it has become whether the growth of turnover, customer satisfaction, platform operation and maintenance, self-media publicity, etc. meet our requirements, which are completely the content of the two routes. However, from the results of the current operation, it is still relatively good, because as far as I know, we have a relatively high occupancy rate in Laoshan Mountain Area, and the rooms of "Eleven" have been booked in mid-to-late September.

Chengdu Business Daily-Red Star News: The price of your homestay is comparable to that of a five-star hotel, and you can achieve full rooms during the holiday, what is the secret of operation?

Yang Shuncheng: I think the main reason is in the location and design, which is also one of the reasons why I will do homestays when I come out of real estate, homestays and real estate have a lot in common in development logic, the most important is location. Our yard is right by the sea and there is a walking path that leads directly to the sea. And our location is only 200 meters away from the highest traffic Laoshan Yangkou scenic spot, currently all private cars enter the mountain from Yangkou, so there is abundant natural flow.

In addition, the design, our overall positioning is younger, along the trail in the yard can directly walk to the sea, children can go down from the yard to catch the sea, with the ebb and flow, the sea water can directly rush to the yard. We have also done a lot of self-media promotion. Facts have proved that although our prices are relatively high, we have the best geographical environment, decoration design and promotion, which is still enough to impress people.

Results of the discussion on "waste of educational resources"

Don't care

Chengdu Business Daily-Red Star News: Some netizens commented that it is a free choice for individuals to open a homestay from a doctor, and some netizens think that this is a waste of educational resources, what do you think of these voices?

Yang Shuncheng: As I said in my latest notes, why people discuss such events is that such issues are not discussed or are not sufficiently discussed, this event is just an introduction, no matter what the point of view and result of the discussion is, as long as it is fully discussed, it is valuable.

The core of this question is whether our employment choices and educational backgrounds must completely overlap in the popular view, such as those who study nursing must be nurses, otherwise it is a waste of resources. Now in the face of rapid environmental changes, many people may actively or passively leave the workplace, and everyone will face this problem. I used to be a highly educated talent, a "strong person" in the eyes of others, a middle and senior executive of the enterprise, now I have no food, and I do other jobs that seem to have a low threshold, will I be looked down upon? Of course I don't think so.

I think it's good that people have a point of view on this matter, and I don't care what the final outcome of the discussion is.

Chengdu Business Daily-Red Star News: What are your plans for the future?

Yang Shuncheng: If the homestay is more successful and the income is in line with expectations, then we will consider opening a second or third one, but it has not yet been verified by time, and we will make a decision after the verification is completed.

Chengdu Business Daily - Red Star News reporter Lu Yanfei