The Hangzhou Asian Games has officially opened, and the joint agency of Deep Blue Media Think Tank found that among the crowds rushing to the Asian Games, the up-and-coming parent-child customers in the summer are no longer the main force, and the elderly groups with money and leisure also avoid the crowding of the Golden Week, replaced by young customers aged 34 and below, with orders accounting for more than <>%. The Asian Games also have a profound impact on the travel choices of the younger generation, and "going to the stadium because of love" has become the reason why many sports enthusiasts go to Hangzhou. While young people are pouring into Hangzhou, the elderly group is turning to off-peak and niche travel, preferring a comfortable and secure travel experience.

Parent-child orders account for only 25%

According to Ctrip's data, as of September 9, between September 16 and October 9, parent-child bookings for Hangzhou travel accounted for 23%. This data is in stark contrast to the mainstream of summer parent-child tourists. According to data released by Ctrip, Tongcheng, Tuniu and other platforms, parent-child travel accounts for more than 10% of summer travel users.

As for why the proportion of parent-child travel during the Asian Games is not high, senior tourism expert Wang Xingbin analyzed that from the perspective of tourism content, the Asian Games events are mainly for young and middle-aged people, for children, not understanding the competition may bring them a bad experience, so more parents prefer to take their children to theme parks, natural scenery and museums.

In addition, Wang Xingbin added that from a safety point of view, the passenger flow in Hangzhou and surrounding areas increased significantly during the Asian Games, and it is inevitable that it will encounter congestion, and parents may choose to travel to other cities with relatively few people during the Asian Games.

Gu Huimin, a professor at the School of Tourism Science of Beijing Second Foreign Chinese University, said that during the Asian Games, some hotels in Hangzhou and surrounding areas need to receive Asian Games personnel, so the accommodation options of tourists have decreased. For parent-child families, in addition to children, there are more factors that need to be considered, such as accommodation and transportation, so some families will look to other areas.

Under the age of 34, he became the main force in Hangzhou

According to Ctrip's data, 22% of customers under the age of 17, 22% of 34-45 years old, and 35% of 60-37 years old. Young people became the "main force" of Hangzhou tourism during the Asian Games.

According to the data provided by Car Rental China, in terms of car rental, the crowd portrait is also showing a younger trend. "Post-80s, post-90s, post-00s" are the main rental car groups, among which, the proportion of "post-90s and post-00s" is gradually increasing.

The successive Tokyo Olympic Games, Beijing Winter Olympics and Chengdu Universiade have made more and more young people pay attention, understand and fall in love with sports events. Interest and love have further spawned the demand for young people to watch the games.

"I liked Fan Zhendong by watching the table tennis competition at the Tokyo Olympics, and I also fell in love with watching the table tennis competition, and when I learned that Fan Zhendong would also participate in the Asian Games, I made enough strategies in advance to grab tickets and arrange the itinerary." When he mentioned his favorite athletes and competitions, office worker Li Yutong's eyes lit up.

In addition to traditional sports, e-sports and breakdancing were added to this year's Hangzhou Asian Games, attracting many fans of gamers and competitors to Hangzhou.

Similarly, some non-esports players will also have the idea of watching esports competitions. Li Yutong told the Beijing Business Daily reporter, "Although I don't watch e-sports competitions or play games much, when buying tickets, I also considered whether to go to the scene to watch an e-sports competition, which is also to satisfy my curiosity."

In addition, the Mid-Autumn Festival and National Day holidays also allow a large number of students and office workers to have enough leisure time to watch the games in Hangzhou.

Wang Xingbin believes that sports events are often full of passion, compared with middle-aged and elderly people and children, young people prefer the excitement and blood brought by competition, and live viewing has a strong sense of immersion and substitution, so young people's interest in sports events is the highest in all ages.

Only 60% of customers over 1 years old

According to Ctrip, only 60% of tourists are over the age of 1. During the Asian Games, the elderly group became a "stay-at-home" family.

"There must be a lot of people traveling to Hangzhou during the Asian Games, which is both queued and crowded. For us seniors, we don't necessarily get a good experience, so we don't want to go to crowded places to join in the fun. Deng Zhenyun, an elderly tourist, told a reporter from Beijing Business Daily.

In addition, older people are mostly price-sensitive. The high demand for travel during the Mid-Autumn Festival and National Day holidays has also made the volume and price of tourism resources such as machine wine rise, and most elderly people will also consider excessive expenses and choose to avoid the holiday peak.

Taking Beijing to Hangzhou as an example, according to Ctrip's data, the lowest price of Beijing-Hangzhou direct flight tickets reached 500,9 yuan on September 29, compared with 1070 yuan before and after the holiday. Not only that, but hotel prices near West Lake also increased during the November period, with some hotels nearly doubling.

Li Mengran, media public relations manager of Zhongxin Travel Group, said that September before the Mid-Autumn Festival and National Day holidays is the off-season, and many middle-aged and elderly tourists will travel during this period. "September is autumn, you can enjoy the autumn scenery, and the northern Xinjiang tour groups with the theme of photography in mid-September are basically full." In addition, after the "Eleventh" holiday is also the peak period for the elderly to travel, at this time the travel price is much cheaper than the "Eleventh" and is favored by the elderly.

In interviews, many middle-aged and elderly tourists also said that they have planned off-peak travel after the "November" holiday, and popular destinations are not only northwest, but also southern cities with more suitable climates.

Territory: Jiangsu, Zhejiang and Shanghai are the main forces

The arrival of the Asian Games has made Hangzhou tourism "red and purple", air tickets and high-speed rail fares have increased, and the number of advance air tickets booked to Hangzhou during the Asian Games has increased by 2019% compared with <>.

From the perspective of domestic source of tourists, during the Asian Games, Shanghai, Shenzhen, Chengdu, Guangzhou and Nanjing outside Zhejiang Province, and Ningbo, Wenzhou, Taizhou, Shaoxing and Jiaxing in Zhejiang Province are the main forces to watch and travel to Hangzhou during the Asian Games. In addition, according to the number of air ticket orders, Chengdu and Chongqing ranked among the top five long-term source areas in Hangzhou.

According to big data on air travel, as of September 9, the number of air tickets booked to Hangzhou during the Hangzhou Asian Games (September 24-October 9) increased by nearly 23% compared with a week ago.

According to Ctrip's data, as of September 9, the top 16 source places of tourists visiting Hangzhou between September 9 and October 23 were Shanghai, Beijing, Ningbo, Nanjing, Shenzhen, Shaoxing, Jinhua, Jiaxing, Guangzhou and Wenzhou. Among them, Shanghai, Ningbo, Nanjing, Shaoxing, Jinhua, Jiaxing and Wenzhou are all within the scope of Jiangsu, Zhejiang and Shanghai, with more than 10/8 of the number.

Overseas: Hong Kong and Macao are among the top three

The holding of the Hangzhou Asian Games has made viewing and tourism a dual engine to attract overseas tourists. Deep Blue Media Think Tank combined data from OTAs and other institutions to show that in addition to mainland tourists from all over the country to Hangzhou, there are also a large number of participants and tourists from abroad. Among the main source of inbound tourists, Hong Kong and Macao ranked in the top three, with Southeast Asia and Northeast Asia represented by Japan, South Korea and Thailand being the main forces. From the perspective of national and regional visitor sources, Fliggy data shows that Thailand, Singapore, South Korea, Japan, Malaysia, etc. are the main forces of inbound viewing and tourism during the Asian Games.

According to the number of inbound air ticket bookings during the Hangzhou Asian Games, the big data of air travel shows that as of September 9, the top 18 overseas source places to Hangzhou were Hong Kong (China), Osaka (Japan), Macau (China), Seoul (South Korea) and Bangkok (Thailand).

In addition, during the Mid-Autumn Festival and National Day holidays, a large number of outbound tourists return at the end of the holiday, and the peak of outbound travel returns also has a heating effect on the above-mentioned air ticket booking source areas. According to the big data of airline travel, the top 5 inbound and outbound routes during the Mid-Autumn Festival and National Day are Shanghai-Tokyo, Shanghai-Hong Kong, Shanghai-Osaka, Shanghai-Macao, Beijing-Hong Kong.

Beijing Business Daily reporter Guan Zichen Niu Qingyan