Elon Musk suggests Twitter will change its name and logo

Europe 1 with AFP 15:55 p.m., July 23, 2023

Exit the little blue bird? The whimsical businessman and owner of Twitter Elon Musk suggested Saturday night that he was considering a name and logo change for his social network. "We will soon say goodbye to the Twitter brand and, gradually, to all birds," he first tweeted, before suggesting that the new logo could be an "X".

He pinned to his Twitter profile a video posted by a user of the platform showing the current Twitter logo, a blue bird, replaced by a flashing X. "If a good enough X logo is posted tonight, we will put it online around the world tomorrow," he said.

And soon we shall bid farewell to the twitter brand and, gradually, all the birds

— Elon Musk (@elonmusk) July 23, 2023

After buying Twitter last year for $ 44 billion, Elon Musk had changed the name of the company to "X Corp" in April 2023, and regularly evokes his nebulous project to transform it into a multi-faceted application, with financial services, such as WeChat in China.

Thread concurrency

In response to a question from a user who asked if Twitter would be accessible from the x.com address, Elon Musk replied: "Of course." X.com was the name and website of the online bank founded by the businessman that later became the online payment service PayPal.

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This name change would come in the midst of difficulties for Twitter, whose Elon Musk has laid off about half of the staff and whose advertising revenue has fallen by half, according to the billionaire.

The social network faces a myriad of competing apps, including the newcomer Threads, launched by Meta. Questioned by another user, Elon Musk also indicated that the tweets would be called X's after the name change.