More than a week after the "summer vacation" has begun, data from a number of online travel platforms show that driven by summer tourism, airports and railway stations in many places have seen a "blowout" in the flow of people, and domestic tourism products have ushered in a significant year-on-year increase.
According to data from Meituan and Dianping, since the summer vacation, domestic tourism consumption orders have doubled compared with the same period in 2019. The report released by Zhongxin Travel predicts that this year's summer market is expected to surpass the sum of the number of travelers during the "May Day" Golden Week and the Dragon Boat Festival Small and Long Holiday, and will reach the peak of the domestic travel market throughout the year.
Air ticket bookings in the first week of summer increased by 2019% compared to <>
According to data from Ctrip's FlightAI market insight platform, the number of passengers transported at domestic airports in the first five days of the summer season was nearly 900 million, an increase of nearly 2019% over the same period in 14. According to Ctrip's data, domestic air ticket orders reached a record high five days before the summer festival, and outbound air ticket orders increased by 6 times year-on-year.
From the perspective of the first week of the summer vacation, Qunar data shows that the number of air ticket bookings for travel in the first week of summer in 2023 (July 7-3) increased by 9% compared with the same period in 2019, and the number of hotel bookings increased by 1.4 times.
Tongcheng travel data shows that in the first week of summer, the number of air ticket services on the platform increased by about 2019% compared with the same period in 32. The number of hotel bookings increased by 2019% compared with the same period in 155; The number of attraction ticket service trips increased by 2019% compared to the same period in 37. At the same time, under the tropical movement of summer tourism, the customer flow of Tongcheng Travel and Vacation offline stores increased rapidly, with the number of store visits increasing by more than 50% month-on-month in the first week of summer, and the number of customers receiving increased by 125% week-on-week.
In terms of prices, the travel boom has also led to a certain increase in the price of tourism products. According to Ctrip's data, in the first five days of July, the average price of domestic and outbound air tickets including taxes increased by 7% and 2019% respectively compared with the same period in 21 - due to high demand, the increase in domestic air ticket prices was further pushed up, reaching 22,1032 yuan.
Northern coastal cities become summer tourist destinations "top stream"
It can be seen that since the summer, the continuous high temperature across the country, the heating up of "summer tourism" has pushed up the heat of coastal cities such as Qingdao and Weihai.
Tongcheng travel data shows that as of July 7, Beijing, Qingdao, Xi'an, Chengdu, Chongqing, Weihai, Shanghai, Xiamen, Changsha and Guangzhou have attracted more attention.
In Shandong Province, Qingdao, Weihai and other cities have surpassed Zibo to become the most popular tourist cities in Shandong.
Meituan data shows that taking Weihai as an example, summer tourism consumption orders increased by more than 2019% compared with 500, and high-speed rail tickets for "Beijing-Weihai" and "Shanghai-Weihai" are very tight. In addition, accommodation in Qingdao, Dalian, Xiamen, Qinhuangdao, Haikou and other places also ushered in a rise in volume and price.
Qunar data shows that the top 10 hotel bookings in Shandong Province in the summer are Qingdao, Weihai, Yantai, Jinan, Rizhao, Zibo, Tai'an, Weifang, Jining and Linyi. Among them, the number of hotel reservations in Qingdao exceeds the sum of two or three people. In terms of average payment price, Weihai surpassed Qingdao to rank first, and the average summer payment price of Zibo hotel was 300 yuan, the same as "May Day".
On the Tujia B&B platform, Qingdao and Weihai took the top two most booked cities, with Weihai bookings increasing nearly 2019 times compared with 8. As of July 7, the top 9 booking cities on the Tujia B&B platform are Weihai, Qingdao, Beijing, Chengdu, Dali, Xi'an, Chongqing, Shanghai, Qinhuangdao and Xiamen.
In fact, the attention of Qingdao and Weihai began to rise in June. Tongcheng tourism data shows that in June, Weihai's search volume increased by 6.6% month-on-month, and Rizhao's search volume increased by 227.46% month-on-month, ranking among the top three in search popularity. Meanwhile, Zibo-related searches fell 195% in June compared with May.
However, Zibo tourism is not "cold", Tujia B&B data shows that many people choose to stagger the peak in the summer to "enter Zibo to catch up with baking", Zibo B&B booking growth rate ranks third in the country, in the summer is expected to continue the "May Day" hot trend.
Long-haul bookings up 64% sequentially
Long-term travel has also become a hot spot in the summer.
According to Ctrip's data, as of July 7, orders for peripheral tours and long-term tours in the first five days of the summer season increased by 5% and 6% respectively compared with June, and the holiday directly promoted the extension of passengers' travel radius and travel days.
According to data disclosed by Zhongxin Travel, as of July 7, the number of domestic product registrations on the platform has increased significantly compared with the same period last year, and it is expected that the total number of domestic orders in the summer of 10 will hit a record high, an increase of more than 2023 times or more than twice that of the same period in 2019. From the perspective of destinations, the top five popular destinations are Xinjiang, Ganqing Link, Guizhou, Inner Mongolia and Northeast China.
The accommodation aspect is also reflected.
According to Tujia B&B data, many northwestern cities have become dark horses for summer homestay bookings, with the fastest increase in bookings. For example, Bortala, where Serimu Lake is located, and the exotic ancient city of Kashgar, the number of bookings increased by more than 2019 times compared with the same period in 40; The number of bookings for Gannan and Aba has increased by more than 25 times.
Meituan data shows that so far in the summer, the number of tourism orders in Xinjiang and Tibet has increased by about 2019% compared with 150.
Parent-child families are the absolute workhorse of summer travel
In terms of summer customer group structure, summer parent-child families are the absolute main force.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, said that the above-expected performance of this year's summer tourism season is inseparable from the rapid return of parent-child family tourism consumption. Cheng Chaogong pointed out that the proportion of parent-child passenger flow in summer travel this year has reached a new high since 2019, and the demand for travel and travel of preschool children and primary and secondary school students has become an important "engine" driving the summer tourism boom.
According to data from Meituan and Dianping, from July 7 to 1, domestic tourism consumption orders (including hotels and guesthouses, attraction tickets, transportation, etc.) doubled compared with the same period in 10. Among them, the number of parent-child related accommodation bookings increased by 2019% compared to 2019.
According to Tongcheng Travel data, parent-child travel and study travel destinations are mainly Beijing, Xi'an and other historical and cultural cities are the most popular.
Among them, the tourism popularity of Xi'an has further risen driven by the domestic animated film "Chang'an 30,000 Li".
According to data disclosed by Fliggy, in the past month, the booking volume of vacation goods such as Xi'an-related itineraries and one-day trips increased by 165% month-on-month, the sales of museum tickets in Xi'an increased by 279% month-on-month, and the hotel bookings in Xi'an increased by 83% year-on-year, of which high-star hotel bookings increased by more than 1.5 times.
On the Meituan and Dianping platforms, Xi'an ranks first among the top ten most popular destinations in the country's summer.
The data of Tujia B&B also shows that the summer bookings for parent-child travel on the platform account for nearly 2019%. Beijing, Xi'an, Nanjing, Luoyang and Zhengzhou are among the top five cities in terms of bookings of ancient capital homestays. Among them, Xi'an and Nanjing B&Bs grew the fastest, with bookings increasing by nearly <>% compared with <>.
In addition, "renting a villa" summer parent-child trips are also popular.
According to data from Tujia B&B, single-family villa bookings are hot this summer, with orders increasing by about 2019% compared with the same period in 180. The average booking price per night reached 1545 yuan, and the average length of stay reached 2-3 days. Qinhuangdao, Beijing, Dali, Huzhou and Sanya are the cities with the highest number of single-family villa bookings this summer.
Ms. Li from Beijing said, "In the summer, a few of our best friends will take their babies to rent a villa on the outskirts of Beijing, which has a special children's playroom, bubble pool, slide, indoor camping tent, and the children love it." The adults chatted while barbecued, went to pick together in the evening, and enjoyed the village life, which was very pleasant. (Surging News Reporter Tang Yingying)