"Why are women's clothing getting smaller and smaller now?" "Are the sizes of women's clothing shrunk?" Recently, the issue of women's clothing size has attracted widespread attention from the society. Is it really small enough to look like children's clothing? Can ordinary women wear relatively short clothes? On May 5, the reporter visited a number of clothing stores in Jinan for experience.

In a clothing store, the waist of a size one size blouse is almost the same length as the palm.

Text/film Reporter Du Chunna Shi Anqi

Intern Shang Yifei

Live Try-on -

The clothes are visibly tight

"Can you try this dress for me?" At about 5 a.m. on May 25, some customers were already picking out clothes at a clothing store on the fourth floor of Henglong Plaza in Jinan, and rows of clothes were neatly hung in the store.

In this clothing store, various short tops occupy 2/3 of the store. Most of the clothes are short, tight-fied, and some tops are similar in size to children's clothing around 3 years old, making it look like you have entered a "children's clothing store". "There are indeed children around 3 years old who come here to buy clothes." The clerk said.

The reporter randomly selected two tops and found that the column of the product specifications of the hang tag read: 160/84A. The reporter is 170 centimeters tall and weighs 50 kilograms, far from the size shown by the hang tag. "My tops are all size one, you can wear them." The clerk said. After the reporter put on one of them, he obviously felt tight, and the length of the blouse did not even reach the position of the navel. The other top was knitted and slightly loose, and the reporter did not feel tight after wearing it, and the length was just up to the navel.

The reporter walked into a fast fashion brand store in Shimao Plaza in Jinan City, saw a set of clothes, thought it was children's clothing, looked at the hang tag and learned that it was women's clothing, picked up the ratio, M size women's clothing and children's clothing 110 yards are the same, and even women's clothing is about 1 cm narrower than children's clothing.

Well-known fast fashion brands from Japan have also sold many of these "children's clothing" tops this year, with the slogan "neat short design, fashionable proportions". This kind of clothes is also liked by many people, and in the store, some customers took three short slim clothes to the fitting room. The reporter noticed that the size of a short T-shirt in the store is XL size, 165/92A, and the store is also XL size, 165/92A a loose yellow T-shirt is obviously larger than the short T-shirt, visually speaking, the length difference between the two clothes is about 5 cm, and the width difference is about 3 cm.

"There is no uniform standard for the size of clothes." A clothing store staff revealed, "The clothes in some brand stores are sometimes designed according to the height and weight of the brand's models, such as stores that specialize in selling short clothes, and their models may be thin and small." ”

Extended Survey –

Hobby or body anxiety?

Is women's clothing getting smaller and smaller, is it a personal hobby of dressing or a body anxiety imposed by merchants? In this regard, the reporter conducted an investigation and interview.

"I like this style of dressing, and I usually look like this for other clothes." In a women's clothing store in Hang Lung Plaza, Ms. An, a customer about 160 centimeters tall, and her classmates are choosing clothes, and she believes that the short top is related to her personal dressing style. "Anyone can wear it, but some people don't like it. Some of the clothes I wear are actually a little small, but I can accept it. Others may just think it's not pretty, so they won't try. ”

Some people feel that short clothes are related to their personal hobbies of dressing, and some people make it clear that they will not wear them. Ms. Li, a citizen of Jinan, told reporters that she had seen many such clothes when she was shopping, and tried such a short top once, but she could not wear it at all, and she has not tried it since. "I feel that these clothes are actually deepening women's body anxiety, and when I can't wear these clothes, I feel that I must lose weight, otherwise it will not look good in clothes."

Not only do offline have different voices on this type of clothing, but on a social platform, many netizens have also "quarreled". Some netizens questioned: "What's wrong with the clothes now, the M size wears the same as the XS." "The size of these clothes is unreasonable, 70 to 80 pounds of size S, 80 to 90 pounds of size M, 90 to 100 pounds is size L, more than 100 pounds is size XL, wearing XL with normal ordinary weight, isn't this creating body anxiety?"

Some netizens said: "In fact, all kinds of shopping software and physical stores have a variety of clothes. No one cares about buying loose or skinny clothes. More netizens left comments: "If you can't wear it, you can't wear it, merchants are not worried about whether their clothes can be sold, but buyers are anxious." ”

Expert opinion -

Respect the market and advocate diversified aesthetics

For the heated discussion caused by the smaller and smaller women's clothing, the reporter contacted Zhang Qing, associate professor of the School of Business Administration of Shandong University of Finance and Economics.

"Women's clothing is getting smaller and smaller because there is a corresponding market demand." Zhang Qing said.

"Everyone has the freedom to dress." For this year's hot short clothes, Zhang Qing believes that it needs to be viewed from two aspects. "If consumers can wear it and think it looks good, it's okay. But if you can't wear it, it may force some originally healthy women to have psychological and aesthetic misunderstandings, such as excessive pursuit of thinness. This is not a good consumption guide. ”

Zhang Qing also said that businesses have corresponding social responsibilities. "You can use the power of public opinion to advocate pluralistic aesthetics."