Adidas celebrates pride with a man wearing a controversial women's swimsuit

Highlights: June is Pride Month and Adidas has moved forward a few weeks to celebrate with the launch of the Pride collection. The line designed by Rich Mnisi includes a colorful women's swimsuit that, to the surprise of many, sports a male model. The swimsuit, which in English has been baptized as Pride Swimsuit, combines two prints: black and white circles, a print on which spots of different colors are superimposed. "We are all unique, but love connects us. That's the message of this Adidas swimsuit," says the firm.

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June is Pride Month and Adidas has moved forward a few weeks to celebrate with the launch of the Pride collection. The line designed by Rich Mnisi includes a colorful women's swimsuit that, to the surprise of many, sports a male model on the brand's website.

This is the women's swimsuit promoted by a male model of Adidas

Male model wearing a women's swimsuit by AdidasADIDAS

The swimsuit, which in English has been baptized as Pride Swimsuit, combines two prints. The background is black and white circles, a print on which spots of different colors are superimposed.

Male model wearing a women's swimsuit by AdidasADIDAS

On the side you can see the characteristic three stripes of Adidas and, in addition, it includes one of the great trends of 2023: this swimsuit leaves the back in sight. "We are all unique, but love connects us. That's the message of this Adidas swimsuit, designed in collaboration with Rich Mnisi. Its exuberant print gives energy to your days at the beach, "reveals the firm.

Availability and price of the Adidas swimsuit

Women's swimsuit by Adidas.ADIDAS

The last time we checked, on the Adidas website, the Pride Swimsuit was available in sizes 30, 32, 34, 36, 38, 40, 42, 44, 46 and 48. The design is priced at 60 euros.

The Adidas swimsuit is also available in large sizes

Plus size model with AdidasADIDAS swimsuit

It should be noted that Adidas has thought about all body types and has also launched this swimsuit in large sizes. The garment is on sale in measures 1X, 2X, 3X and 4X and also costs 60 euros. In this case, it is a female model who wears the design.

This is the Adidas Pride collection

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Designer Rich Mnisi is behind the Adidas Pride collection, a line launched with the purpose of paying tribute to the LGBTQIA+ community. "May love be your legacy. South African designer Rich Mnisi wrote that reminder in a handwritten letter addressed to him as a young man. That phrase is the motto of the Adidas x Rich Mnisi Pride collection. This collaboration explores fluidity, color and patterns, as well as celebrating personal expression, imagination and the unwavering conviction that love unites us."

Reactions to the controversial Adidas women's swimsuit

Adidas' initiative to choose a male model to promote a women's swimsuit has generated controversy on Twitter. "The new range of swimwear for women from Adidas looks like... Men," user @OliLondonTV wrote.

"Adidas is added to the list of companies that go against women and family by using a biological man to present their new women's swimsuit," commented another netizen.

"Until a few years ago, a man in a woman's swimsuit hid in his house. In 2023, the marketing geniuses of Adidas have come up with the idea of humiliating women by posting this video on their website. The destruction of normality, of an entire generation," reads another publication.

"We informed Adidas that women are not men. And also, that we do not buy misogyny, "said the official account of the Alliance Against the Erasure of Women.

"Adidas, you have been wrong, this swimsuit should go in the men's section, I think it is phenomenal that men who want to use this type of swimsuit, but wearing it does not make them a woman," you can read in another post.

"A biological man wearing a women's swimsuit in an advertisement for the new Adidas Pride collection... Time to boycott Adidas!" said user @ShotGun_Bonnie.

"Hey, Adidas, does the $70 price of this women's swimsuit include the price of the sock to fill my crotch? Because, unlike your model, he doesn't seem to have a penis to fill that gap. And do I have to order the breast hair separately? Please let me know. Thank you," joked netizen @JuliaHB1.

Adidas has also had a male model to promote a dress

Male model wearing an AdidasADIDAS dress

In addition to the swimsuit, a male model also appears on the Adidas website wearing a dress from the same collection. It is a sleeveless design, in black and white and with yellow details. This piece, available in sizes 2XS, XS, S, M, L and XL, costs 70 euros.

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