In 2022, Swedes spent an average of seven hours a day on media consumption. The most popular was moving images. On an average day, 93 percent of the population watched moving images in some form.
Swedes' media use thus remains at the elevated levels measured during the pandemic years 2020 and 2021.
"We have had a very intense news year. We had a war in Ukraine, a Swedish NATO application, major sporting events and an election last year in Sweden. Traditionally, this type of event tends to strengthen the public's interest in news," says Tobias Lindberg, media researcher at Nordicom.
More and more subscribers
The Media Barometer's figures show that Swedes' news habits strengthened further, after rising to record levels during the pandemic.
Among other things, consumption of the daily press and especially digital reading increased. In total, 73 percent of the population read a daily newspaper on an average day, compared to 68 percent in 2021. 61 percent read the newspaper digitally and 27 percent on paper.
For the third year in a row, households with a daily newspaper subscription also increased. In 2022, half of the population subscribed to a daily newspaper.
"If there's one thing you can point to as crucial to how we consume media, it's our habits. During the pandemic, we created a habit of both paying for digital material but also consuming even more digital material, says Tobias Lindberg.
Public service is on the rise
Last year, consumption of public service media increased. 50 percent of Sweden's population took part in news from Sveriges Television and 45 percent from Swedish Radio. This makes SVT the most used news provider in the population as a whole.
The results of the 2022 Media Barometer are based on responses from 6,660 randomly selected people aged 9 to 85.
In the clip above you hear more about this year's Media Barometer.