Per reporter Shi Puning

The variety show market, which performed mediocrely in the first half of the year, finally ushered in a "depth charge" in early May, stirring up domestic entertainment and unexpectedly waking up middle-aged two-dimensional elements.

Last Friday, the "Sister Lang 2023", renamed "Riding the Wind 4", was broadcast, and you who still have a memory of Wang Xinling may not have noticed that the popularity of MARiA, who accidentally "took Wang Xinling's script" this year, is soaring.

As the topic of "Mei Yi Li Bud's popularity fault first" rushed to the top of Weibo's hot search, we have to sigh that people don't know anything about the power of "Pure Land of Bliss", and the second dimension can fight so much?

International singer, brave to enter the domestic entertainment.

"The theme of last season: Wang Xinling and the men behind her, the theme of this issue: Mei-chan and the houses behind her."

This comment has more than 12,<> likes under the initial stage video of "Pure Land of Bliss" on Station B, and the houses have said, "This year, it is the turn of the two-dimensional Yeqing to return", "You have one vote, I have one vote, the gift bud will debut tomorrow" "The woman who once bloodied Station B returned with the Pure Land of Bliss to bloodbath Station B again after many years."

The voting on this "fault first" is only to unlock the first stage direct shooting on Mango TV, and the "Amway number" below the contestants can be achieved as long as it exceeds 100 million.

Even so, the two-dimensional group obviously did not set limits for themselves, and in the real-time live broadcast of the Amway number of Meiyiliya on station B, many people said that they wanted to make the fault line more violent. As of press time, the number of votes has rushed to 4000 million, while the second place has more than 900 million votes.

In such an atmosphere, the enthusiasm of the two-dimensional group was completely stimulated, some people began to jump again, some people hurriedly downloaded Mango TV, some people angrily filled members, some people gave tutorials to teach everyone to vote, and some people have begun to analyze the format of the program...

This time, the "carnival" ushered in by the two-dimensional group, how far can Mei Yi Liya go in the show?

When the house takes action

It is not surprising that Mei Yi Liya became popular this time, as early as 2016, she became popular on station B with the song "Pure Land of Bliss". And when it comes to the grandeur of "Pure Land of Bliss" becoming popular in the circle, it is no exaggeration to describe it as "blood wash".

An article about house dance on the Game Research Society said, "With the follow-up of a large number of jumpers, "Pure Land of Bliss" has aroused no less popularity than Japan itself, and is known as a generation of 'poisonous songs', and the videos of cover and cover dancing are endless, and the homepage of Station B has been attacked. ”

The news that "Riding the Wind 2023" invited Mei Yi Liya to participate in the competition did not receive the attention of "two-dimensional people" before the broadcast of the program, until the Chinese-Japanese bilingual version of "Pure Land of Bliss" on the first stage was uploaded on station B, which had the tendency to break the "dimensional wall".

You know, "Pure Land of Bliss" is a well-known existence on station B, and many videos of singer Mei Yi Liya also enjoy barrage etiquette on station B.

Of course, this dance music is not only a "divine comedy" at station B, but also quite popular offline.

"Among them, dance is even more popular in the second dimension, and even if there is no one to come to the offline comic exhibition at that time, it will not be able to highlight the concentration of the exhibition at all." The above article talks about.

"Poison song" means that once "into the pit" can not stop, the butterfly step in the choreography is called "a dog passing by station B can come for a while".

And as "Pure Land of Bliss" became popular again, the barrage of "I finally quit" also floated through the first stage video. For a while, it seemed that Station B had returned to the days when it was dominated by butterfly steps.

For example, the long-dormant B-station house dance area set off a wave of "renaissance", not only appeared many "Pure Land of Bliss" dance videos, but even more than one million views. The comments below these videos are also indispensable for the tutorial to vote for Meili Bud.

The skyrocketing popularity of Meiyi Liya is inseparable from the official "GARNiDELiA" upload to the first stage performance of Meiyi Liya on May 5 on Station B. GARNiDELiA, on the other hand, is a 7 combination formed by Meiyi Liya and composer tokuP.

According to the Game Research Society, the popularity of the Amway List of Meiyiliya began to soar from 5 figures on the evening of May 6, and by the afternoon of May 5, it was nearly 7 million and led the list. By the day of the 400th, the number of Amway exceeded 8 million. On the list of program songs of QQ Music, thousands of people are still ranking "Pure Land of Bliss".

According to the author's combing, at noon on the 10th, the number of Amway was close to 3000 million. As of press time, this number has exceeded 4000 million, and the number of votes for second place is more than 900 million.

In fact, as early as 2018, GARNiDELiA entered the B station, and its "Maimi" (the title originated in Japan, roughly understood as "Dance UP Master") series has more than one million views. Among them, "Pure Land of Bliss" has a terrifying 1716.6 million views, while the Chinese-style "Taoyuan Love Song" has 13,7 barrage alone.

With the broadcast of "Riding the Wind 2023" and the accompanying popularity of "Pure Land of Bliss", Mei Yi Liya is also stepping up its business and gaining a lot of popularity.

On May 5, its official Xiaohongshu account was opened, and three more posts were posted on the same day; On the evening of May 6, she posted her gratitude on Weibo; On May 5, the video of the program learning Chinese was updated on station B; On May 7, the official account of GARNiDELiA was opened on Douyin. Judging from the number of likes and comments under different platforms, the general response of Mei Yi Liya is positive and timely, and its popularity is quite high.

How long the heat lasts

It is not difficult to find that one of the core demands of the "A House" this time is to let the people of the three-dimensional feel the power of the two-dimensional dimension, otherwise they would not bother to push up the Amway number of Meiyi Liya.

Usually they are not "pink circle boys and girls", rarely experience this kind of "ranking", and in the process, there is a phenomenon of misvoting other contestants because they are not familiar with the voting interface.

At present, some fans have called on everyone on station B to participate in the key voting that determines whether the contestants are eliminated, so that Mei Yi Liya can go further in the show and finally form a group. However, this call has not yet gained momentum in tens of thousands of comments.

As far as the author has observed at present, this move is more like a carnival inside the quadratic dimension, but the number of votes on the fault line does let more passers-by know the "mysterious power" from the quadratic dimension.

A problem worth exploring is that although like Wang Xinling in the last season, Mei Yi Liya experienced a sudden popular plot, Wang Xinling is a star with national popularity, and Mei Yi Liya is more familiar to people in the two-dimensional circle, and the group has long been in a state of "popular singers are not popular".

According to Game Research, "In the three years of the epidemic, the state of GARNiDELiA is not ideal. THE GROUP LEFT SONY LABEL SACRA MUSIC AND STAYED AT UNIVERSAL RECORDS FOR ONLY ONE YEAR BEFORE TERMINATING ITS CONTRACT FOR OTHER REASONS, DURING WHICH THERE WERE NO EVENTS AND NEW SONGS FOR NEARLY TWO YEARS. In 2022, the new record company finally got everything on track. ”

In the face of hard-won opportunities, Mei Yi Liya itself is also very hardworking, which is also recognized by netizens.

After the initial stage video became popular, the videos of her previous performances in China, such as the BML and anime festival of Station B, were once again turned out by netizens to amway each other. In fact, even during the period when there were not many activities and no new songs were released, she did not break off on the B station. Since the Spring Festival this year, it has increased the intensity of updating on station B.

As for whether the popularity of Meiyi Liya can continue, the "A House" is confident.

"Blue bird, red lotus, electromagnetic cannon. Come to any one, Sister Lang directly closed the ceremony. The three songs in the mouths of netizens are the theme songs of the anime "Naruto Shippuden", "Ghost Slayer Blade" and "A Scientific Super Electromagnetic Cannon", which have extremely high popularity in the two-dimensional group.

Interestingly, if you don't usually follow anime, maybe this high-praise comment is confusing what it says. This also shows once again from the side that the depth of the "dimensional wall" between the second and third dimensions cannot be broken overnight.

However, the quadratic element has indeed gradually moved towards the public, and behind it is a booming ACG industry.

Take the recent game "Honkai: Star Dome Railway" launched by Mihayou, which exceeded 2000 million downloads on the whole network on the day of its debut, and it ranked first on the iOS free list and best-selling list on the same day and the top of the list of other countries.

According to iResearch's forecast, the scale of China's pan-two-dimensional users will reach 2023 million in 5, and the size of the two-dimensional content market will reach 1195.2016 billion yuan, while in 136, when the "Pure Land of Elysium" circle became popular, this figure was only <>.<> billion.

Now, it is worth looking forward to the butterfly step or the butterfly step of the year, but this time, how high will the wave of fanning be?