After the holiday, the air ticket and hotel market often has a price depression, which is the best time to travel at different peaks. A number of travel platforms recently released reports showing that air ticket prices on many routes have fallen, and the enthusiasm of elderly tourists has increased.
On the Qunar platform, the price of air tickets to Haikou, Changsha, Sanya, Nanjing, Wuhan and other routes from May 5 to 5 dropped significantly, and you can fly directly for about 15 yuan. In May, the price of direct flights between Shanghai and Bangkok dropped to 200,5 yuan, the tax-inclusive price of direct flights between Shanghai and Osaka dropped to 5,1234 yuan, and the price of direct flights between Beijing and Seoul dropped to 1747,1477 yuan.
Xiao Peng, a researcher at Qunar Big Data Research Institute, analyzed that the rapid recovery of domestic travel demand has led to the growth of air ticket prices, and air tickets have once again become the most weighted expenditure item in travel consumption. From the perspective of the search volume of the platform, there are still a large number of travelers with travel needs who have failed to travel on "May Day", which means that the ticket price will not drop significantly on the eve of the Dragon Boat Festival, summer vacation and "November" holiday, and it is recommended that passengers with travel plans compare prices and buy tickets as soon as possible to reduce travel costs.
According to the relevant person in charge of many travel agency stores in the city, the elderly have become the main group of off-peak travel in recent times, and group tours are still the mainstream.
Compared with before the epidemic, this group now has stronger spending power and is more willing to pay for high-quality tourism products.
"Today's elderly tourism market has developed from low-end products to high-end boutique routes from 'price wars' to high-end boutique routes." Yang Hong, assistant general manager of Shenzhou International Travel Service Store, found that the recent trend of consumption upgrading of elderly tourists is obvious, and many elderly tourists in Beijing will choose high-end elderly group products, and the recent hot routes include Yangtze River Three Gorges luxury cruise + Chongqing Wulong 8-day tour, Gansu Qinghai Ningxia 11-day or 13-day tour, Jiangnan 7-day or 8-day tour, etc.
It is worth mentioning that before the epidemic, the United Arab Emirates Dubai group tour products were basically young tourists to sign up, many elderly people have outbound travel needs, travel agencies have designed boutique small group tour products specifically for elderly tourists, and recent sales have been good. According to Tuniu's recent data, after the gradual liberalization of outbound group tours, small packages of about 10 people are favored by middle-aged and elderly customers.
Beijing Business Daily Comprehensive Report Zhang Xiaoyan/Photo