Putian, Fujian, May 5 (ZXS) -- The 9 "Mazu Cup" Cultural and Creative Product Design Competition, jointly organized by the Department of Industry and Information Technology of Fujian Province, Communication University of China and Putian Municipal People's Government, was launched on the morning of the 2023th at the new campus of Putian University in Fujian Province.
This competition is open to the global collection of excellent cultural and creative products that can be implemented and promoted, and all kinds of Chinese and foreign enterprises and institutions, professional institutions, school teachers and students, designers, arts and crafts artists, handicraft designers, and Mazu believers engaged in design, research and development, and production can participate.
Lin Feng, director of the Meizhou Island Management Committee, said in his speech that Mazu culture originated on Meizhou Island, which is not only a shining business card of Putian, but also a spiritual bond between Hong Kong, Macao, Taiwan compatriots and overseas Chinese.
It is understood that in September 2009, "Mazu beliefs and customs" was included in the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO. At present, there are more than 9,49 Mazu temples divided from the Mazu Temple in Meizhou, covering 3 countries and regions on five continents, with more than <> million Mazu believers.
Lin Feng believes that cultural creativity is a good way to tell Chinese stories well, and cultural and creative products represented by trendy play, figures, blind boxes, etc. have swept the trend and have become a way for modern young people to place their emotions.
Entries are required to fully understand the Mazu culture with "morality, benevolence, and great love" as the core spirit, and deeply explore the humanities and natural resources such as Meizhou Mazu beliefs and customs, marine culture, and ecological civilization; The work should be novel in conception and unique in concept, taking into account the actual needs of Meizhou's tourism industry or Mazu beliefs and customs.
The entries of this competition are divided into 8 categories: handicrafts, incense culture, cultural and creative food packaging, Meizhou women's clothing, luggage, gold, silver and copper jewelry, digital products, and other categories. Each group has a prize of 160.<> million RMB.
At the event, Lin Feng invited Mazu believers and cultural and creative product designers around the world to give full play to creativity, inject fresh vitality into the dissemination of innovative Mazu culture, let Mazu culture and the aesthetics of the times create and improve in mutual collision, produce high value-added products through the development and application of intellectual property rights, and jointly promote the creative transformation and innovative development of Mazu culture, an excellent traditional culture. (End)