Shenyang, May 5 (Zhongxin Net) (Li Xi, Wang Yilin) "Shenyang, Shenyang, my hometown, the lights on the roads are brilliant, the streets are crowded, and the festival costumes are dressed"... On the evening of April 1, Shenyang's first immersive pan-block musical "Shenshui Yang" was staged in Laobei City, Heping District, leading the audience to appreciate Shenyang's past.
In recent years, immersive experiences have been favored by the majority of cultural tourism enthusiasts, becoming a new hot spot in the cultural market and bringing many enlightenments to public cultural services. According to the first quarter report of the China Performance Industry Association, with the strong recovery of the national tourism market, the national large and medium-sized tourism performing arts market grew rapidly in the first quarter, with about 2,73 performances, an increase of 260.6% over the same period last year; box office revenue was 22.80 billion yuan, a year-on-year increase of 138.5%; The number of spectators was 1615,68,184, an increase of 63.<>% over last year. Among them, immersive performances show a high degree of activity, becoming a new consumption fashion and cultural landscape, absorbing more consumer groups than traditional theater audiences.
The picture shows the performance scene. Photo courtesy of Heping District, Shenyang City
As the central city of Northeast China, Shenyang has a permanent population of 911.4 million and has strong market consumption potential. As one of the three major commercial sectors in Shenyang, North Market is located in Heping District, Shenyang City, with significant location advantages, and is a <>A-level scenic spot integrating shopping, cultural activities, tourism and religious activities. In order to create a new situation in cultural tourism consumption in Laobei City and revitalize the old neighborhood, the neighborhood takes performing arts projects as the convergence point, integrates history and culture with modern life through the most popular musicals for young people, and absorbs diverse cultural experience scenes, which not only dazzles local citizens, but also gives foreign tourists a reason to come and live.
"Shenshui Yang" gathers excellent production teams at home and abroad, through six clips of "Wind Letter", "The Other Side", "Wanting", "Watch", "Xia Tip" and "Xiangyang", blows away the dust of history in 60 minutes, between the softness of the cheongsam and the rigidity of the war dance, under the music and Yangge elements of the Northeast, showing the thick and simple feelings of the Kanto of Liaoshen Land and creating a strong immersion visual and auditory experience.
The picture shows the performance scene. Photo courtesy of Heping District, Shenyang City
Zheng Yuting, chief producer of "Shenshui Yang", said that immersive performances and musical theater projects are very popular in first-tier cities in China, but they are rare in Shenyang. It is an honor to create a new immersive musical project for my second hometown, Shenyang. The government's cultural orientation and industry development have promoted innovative and creative cultural projects to take root, and the local market demand has also brought space for the development of performing arts. The cultural aesthetics of the public need good works to inspire and lead, and it is hoped that "Shenshui Yang" can become an important part of Shenyang's building a performing arts brand and deepening the integration of culture and tourism while bringing joy to tourists inside and outside the province and enhancing the popularity of Laobei City. (End)