China's many scenic spots stage "endorsement fever", traditional culture for urban tourism "upper points"
Nanchang, 5 May (ZXS) -- Topic: China's many scenic spots stage "endorsement fever" and traditional culture "scores" urban tourism
China News Agency reporter Li Yunhan
"You have completed the challenge and scored 87 points, congratulations on getting a ticket to King Teng's Pavilion." The "May Day" holiday is coming, and the intelligent back order pavilion in the scenic area of the "Jiangnan Famous Building" Tengwang Pavilion is crowded, and the digital virtual person "Wang Bo" is scoring the "Tengwang Pavilion Order" recited by tourists.
Data map: The picture shows the Tengwang Pavilion under the shade of green trees. Photo by Liu Lixin
In order to improve the experience of tourists, Jiangxi Nanchang Tengwangge Scenic Area launched the "Tengwang Pavilion Preface" VR self-recitation scoring platform during the "May Day" holiday, and the metaverse digital virtual human incarnated as the Tang Dynasty poet Wang Bo served as an "examiner" to score tourists, and tourists who met the scoring standards could visit the Tengwang Pavilion scenic area for free.
"After learning about this event, I immediately revisited the Preface to the Pavilion of King Teng, and this recitation also gave me a deeper understanding of this article." Liu You, a tourist from Hubei Province, successfully received a ticket to the Tengwang Pavilion scenic spot by reciting the "Preface to the Tengwang Pavilion", and she told reporters that it was this activity that allowed her to "dialogue" with the ancients and "embrace" history.
"As of April 4, more than 30 people have experienced the 'Smart Back Order Kiosk', and 300 people have successfully won free admission to the park." Mao Qi, deputy director of the comprehensive management department of the Tengwang Pavilion Management Office, said that the Tengwang Pavilion Scenic Area has upgraded the recitation method on the basis of the regular recitation of the "Tengwang Pavilion Preface" free admission activities, while retaining the traditional cultural connotation, injecting more modern scientific and technological elements, tourists can not only understand the historical and cultural background of Tengwang Pavilion during the visit, but also enjoy the convenience and fun brought by new technology to tourism.
In fact, many scenic spots in China have launched "free admission to the classics" activities. For example, in the Yueyang Lou Scenic Area in Hunan Province, tourists who recite the "Notes on Yueyang Lou" within 5 minutes are free of one same-day ticket; Reciting Li Bai's "Shu Road Difficulty" can waive the ticket to the Sichuan Jianmen Pass Scenic Area; Reciting Yue Fei's "Manjiang Red Angry Hair Rushing Crown" can get a ticket to Yue Fei Temple in Tangyin County, Anyang, Henan...
In addition to reciting the "Preface to the Pavilion of King Teng" free admission to the Tengwang Pavilion, the Nanchang Municipal Bureau of Culture and Guangxin Tourism launched the "A Preface to the Pavilion of the King of Teng" to travel throughout Nanchang" activity, and many scenic spots such as Anyi Ancient Village Group, Fenghuanggou Scenic Area, and Yuanchengji Nanchang Urban Cultural Block also launched activities to get preferential treatment on the back order. There are also many catering businesses in Nanchang to keep up with the "endorsement fever", and many restaurants and snack bars have carried out the "Overlord Meal" activity of reciting the "Preface to the Pavilion of King Teng".
"I memorized the "Preface to the Tengwang Pavilion" when I was a student, and in my opinion, feeling the culture is also part of tourism, and this trip to Nanchang not only toured the Tengwang Pavilion for free by memorizing, but also ate the 'Overlord Meal' with Nanchang characteristics." Ms. Li from Hunan told reporters that she also planned to go to other preferential attractions to "check in" by reciting the "Preface to the Pavilion of King Teng".
"Jiangxi has a rich culture, and throughout the ages, the ancestors have left many poetry treasures here, and ancient poetry tourism has become a scenery in Jiangxi." According to Li Zhiqiang, a think tank expert of the Jiangxi Provincial Department of Culture and Tourism and a professor at the School of Tourism and History and Culture of Jiangxi Science and Technology Normal University, the "free admission to the classics" activity carried out in this tourist attraction is not only an important embodiment of inheriting culture, but also an important measure to promote the integration of culture and tourism in the new era.
Li Zhiqiang said that for scenic spots, this move is not only conducive to inheriting the culture of scenic spots, enhancing brand value, but also helping to broaden marketing channels. (End)