The year begins with a growing desire for young people to take a walk-and-go trip and listen to the pulse of cities at the same time, at the same time as their demand for musical performances grows. Many times people set out just to find a spiritual life that matches them. As a result, various urban music festivals and music performances have become popular.
But today's music festivals are becoming more homogenized. People go to different cities and festivals with different themes to see the same line-up of performances. Moreover, the theme of the festival is quite "random", with few cultural connections to the city where the music is live. Therefore, TME live, a music brand under Tencent Music Entertainment Group (TME), wants to create a music festival that integrates music with the character of the city, create a breathable music scene, and create a music world for a generation of young people who can integrate into the characteristics of the city. Under this vision, "TME live super live 丨 City Music Festival" came into being.
Life and music are intertwined to unlock different city fireworks
TME live super live丨Urban music festival, through high-quality content combined with local culture, to create a music festival with urban characteristics. At the same time, it also creates urban value for the local area and shows the different characteristics of different cities. Let music and life be intertwined in one place and unlock a different cityscape.
The first performance "TME live Super Live丨City Music Festival - and Guanhaikou Station" has been successfully concluded at Haikou Wuyuanhe Stadium on April 4.
Pictures of the concert scene
"Jiguan" is the main keyword of Haikou City in the field of music. As a thousand-year-old culture of the Chinese nation, "Heguan" has been a watershed for the descendants of Yanhuang from youth to adulthood since ancient times, and since then it has become an adult. With the theme of "The Gift of the Crown", this urban music festival will join local young musicians in Haikou to interpret the story of Haikou city, reflecting the unique charm of Haikou city. Haikou's urban culture is still young, but it has passed the crown and is ready for a new round of opportunities.
TME live invites local musicians from their cities to interpret urban stories with music, reflecting the unique charm of the city. The strong lineup of Wang Sulong, Wu Kequn, Xu Binglong, Zhang Dangdang, Duan Xinghua, Zhang Yuhan, Zhang Ronghao and Lu Huan people in this urban music festival is combined with the lineup of Hainan local musicians of Qitaren KCT, SPRYY Duanjian, Liu Yicheng, Chen Hongle, Pluto, Fan Sijia and Gao Yongxi. With diversified performances and technology-enabled viewing experience, TME live Super Live丨City Music Festival presents a hot music festival feast for music fans in Haikou.
Pictures of the concert scene
Pictures of the concert scene
The first end of the TME live urban music festival stimulated local tourism consumption
The tickets for the "TME live super live丨City Music Festival Haikou Station" were all sold out, and the audience inside and outside Hainan Province responded enthusiastically, of which more than 3% were spectators from outside the province who bought tickets to enter the island. Their per capita consumption during the event reached 2,5 yuan, which indirectly drove Haikou's tourism consumption to more than 1 million yuan. At the same time, the per capita consumption of visitors in the province also indirectly boosted internal consumption by 15.536 million yuan. In addition, there are also local specialty stalls and food stalls during the City Music Festival, including Hainan characteristic island duty-free stalls, Hainan special food stalls, etc., providing music fans with "one-stop" special services such as performances, shopping, and local food tasting. While creating an overall consumption matrix for on-site, in-island audiences and tourists outside the island, it also adds luster to the local culture and urban style.
Pictures of the concert scene
Pictures of the concert scene
The "TME Live Super Live丨City Music Festival - and Guanhaikou Station" has been jointly promoted by many official media and online media, and the overall publicity exposure has reached 3 million times through Xinhua News Agency, The Paper, Sina Finance, Sohu Entertainment, Yunnan Net, Tencent.com, Beiqing.com, Financial Headlines, NetEase News, Sina Video, Douyin, Xiaohongshu, Weibo, Toutiao, Haikou Tourism, Haikou Daily, Nanhai Net, Xinhainan, Haikou Release, Hainan Traffic Radio, Hainan Provincial TV and other media. In the form of "music festival super IP", further promote promotion and publicity.
"TME live super live丨City Music Festival" will eventually form a super IP that integrates music with the character of the city, which will not only break the homogenization of the music festival, but also bring new development opportunities for the city's culture and tourism. In the future, TME live will continue to promote the urban music festival series project into the "same song" in the field of music festivals, and produce exclusive "music white papers" for the city at each station. The Urban Music Festival will inject fresh cultural atmosphere into more cities and promote the development of the city's cultural tourism industry. (End)