The resumption of inter-provincial travel has caused hotel room rates in core areas of Beijing to skyrocket, while Beijing suburban resorts have lost the scene of "one room is difficult to find" in previous years. On April 4, an investigation by a reporter from Beijing Business Daily found that although the room prices of some popular Beijing suburban resort hotels increased during the "May Day" holiday, the overall room rate increase and booking volume were not as good as in previous years. In the eyes of the industry, the "cold" of the Beijing suburban resort hotel in this "May Day" holiday is also relatively speaking. In the face of the diversion of inter-provincial tourism, hotels in the suburbs of Beijing are also looking for new highlights, and attract traffic through parent-child activities and linkage scenic spots.
Some rejoice, others worry
During this year's "May Day" holiday, some Beijing suburban resort markets did not have the hot scene of the past three years.
According to the Ctrip App, the room rate of the Deluxe City View Twin Room at the Sunrise Kempinski Hotel Beijing on April 4 (the first day of the May Day holiday) was 29,3018 yuan per night, while the room rate of the same room type on April 4, also on Saturday, was 22,2552 yuan per night, an increase of only 18%. On the first day of the "May Day" holiday, only one room type of the submarine small column themed deluxe lake view king room was fully booked.
The Beijing Business Daily reporter contacted Beijing Sunrise Oriental Kempinski Hotel, according to the hotel's front desk staff, the current occupancy rate of the three days from April 4 to May 29 is about 5%. "At present, the occupancy rate is not as high as in the previous two years, but there are still guests who are still booking in recent days." The staff member said.
Also one of the popular resort hotels in the suburbs of Beijing, Beijing Bay Banshan Hot Spring Hotel, the "May Day" holiday booking is not as hot as in previous years. According to the Ctrip App, the hotel's premium and vitality private soup room price on April 4 was 29,5598 yuan per night, while the price of the same room type on April 4 was 22,4098 yuan per night, an increase of about 37%. On the eve of last year's "May Day" holiday, the price of this room type increased to about 6000,<> yuan a night. Overall, this year's booking popularity of Beijing Bay Banshan Hot Spring Hotel is not as hot as before.
The relevant person in charge of Beijing Bay Banshan Hot Spring Hotel said that after the resumption of inter-provincial tourism, the business and tourism market has gradually recovered, and the hotel business in Beijing is now very good, but the Beijing suburban accommodation market is the opposite, because of the opening reasons, the tourist crowd is basically going out, compared with the previous two years will be a little lower.
Compared with the above two hotels, although the booking situation during the "May Day" period of Club Med Joyview Beijing Yanqing Resort was good, the overall popularity was not as good as in previous years. According to data from Club Med Joyview Beijing Yanqing Resort, as of April 4, the occupancy rate of the first phase of Lejing Building during the "May Day" period averaged more than 18%. According to Ctrip's App, the room rate of the hotel's Lejing Superior View King Room was 85,4 yuan per night on April 29 and 2467,4 yuan per night on April 22, an increase of 1587%. In the past three years, the hotel's holiday rate has been almost double that of usual.
According to Ctrip's data, as of April 4, more than 6% of orders for long-distance travel on May Day were registered, and long-term travel orders increased by 811% year-on-year. From the perspective of growth rate, the year-on-year growth rate of local tour orders on May Day was relatively small.
"Since the resumption of inter-provincial travel, most tourists prefer to travel to Beijing, even if they choose Beijing outings, they are made 3-5 days in advance, compared with the previous booking cycle shortened by several days, from the current point of view, the Beijing suburban resort hotel market booking is not as hot as in previous years, but there will be some new orders in the future." The relevant person in charge of a Beijing suburban resort hotel in Huairou District said frankly.
Linkage scenic spots to attract passenger flow
In the face of inter-provincial tourism diversion, how to drain has become a problem for these suburban resort hotels in Beijing.
Talking about the drainage measures during the "May Day" period, the relevant person in charge of Beijing Bay Banshan Hot Spring Hotel told the Beijing Business Daily reporter that the hotel launched family activities during the "May Day" period, and reflected the advantages of Beijing suburban resort hotels by packaging with surrounding scenic spots and outdoor activities, so as to drain the flow.
Coincidentally, the Sunrise Kempinski Hotel Beijing also released a big move for the "May Day" holiday. It is understood that the Sunrise Kempinski Hotel Beijing will launch the "May Day" parent-child handicraft activities, including painted sand swallow kites, DIY intangible cultural heritage old Beijing windmills, face sculpture, sugar painting, etc.; At the same time, the hotel has launched a kayak room package, which includes a night in a deluxe city view room, water kayaking experience for two, and admission to Yanqi Lake Park for two.
The relevant person in charge of Club Med Joyview Beijing Yanqing Resort also said that during the "May Day" period, the resort prepared different theme activities every day, including fun cookie making, music era show, sports challenges and wonderful parent-child challenges.
"Since the customers who go to the suburbs of Beijing during the 'May Day' holiday are mainly families and parent-child vacation groups, these suburban resort hotels in Beijing have also chosen to increase the number of parent-child, scenic spots and other products." Zhao Huanyan, Chief Knowledge Officer and Senior Economist of Huamei Hotel Consulting Agency, said.
According to Gu Huimin, a professor at the School of Tourism Science of Beijing Second Foreign Chinese University, although the suburban hotel market in Beijing is not as hot as in the previous two years, it also reflects the normal rhythm of the tourism market. Since the beginning of this year, the entire tourism market has undergone various new changes, and Beijing suburban hotels need to continue to launch innovative products to attract tourists, and through differentiated high-quality products, attract some guests to return, become repeat customers, and stay in Beijing suburbs to obtain a better tourism experience.
Beijing Business Daily reporter Wu Qiyun