Recently, the "Douyin and TA Friends Reading Session" event was held in Beijing, and Ji An, a writer who began to make reading videos in 2019, identified his sharing theme as "a person who really loves reading will never stop reading because he watched a short video", which also answered Ji An's own confusion about short videos.
Now he has his own experience on how to speak on short video platforms, he said: "Doing Douyin is like chatting with friends, buried in words and drowning things, sometimes speaking in another way, but it can be more deeply rooted in people's hearts." Instead of a strong attempt to "have to be seen," he wants to provide a voice for new media platforms through literature: "You can't replace the big channels, but your existence at least maintains a kind of diversity." ”
It's a good idea to make short videos
In 2019, at the suggestion of a friend, Jian started to do Douyin. In the meantime, Zhi An found that the short video is very effective, "It is very direct, it sees people's shortcomings." Let's say you have 100, you say 10, 20, and you have confidence if something is left behind, but if you only have 10 and you say 100, the insider will hear it as soon as he hears it. It is a mountain buried in the water, the video is a mountain exposed, you can say that it lost a lot of things, but if there is no part buried in the water, the mountain is not called a mountain. ”
All the content that Shuan is talking about in the short video now is that he has done research and written articles. "It's like saving money, you have enough money in your home to spend it, you have a well and you can make a bucket of water," he said. ”
Guide everyone to read books
In addition, making short videos should also do something, and do nothing. Zhian has done an audio program before, the content is basically 20 minutes to talk about the book, the audience does not have to read it anymore, after doing two or three episodes, Zhian broke off the cooperation. "The purpose of it is to make people not read, and now the amount of reading is already low, if what we do can't get more people to read, what's the point?" The live broadcast of the sale of books, he has not agreed, "No one is embarrassed, I am afraid of failure, I can't destroy myself." ”
The short video that Ji An wants to make is to guide everyone to read the book, in which he basically does not introduce the specific content, but chooses a point that interests him the most to explain. He talked about the childlike sound in "Dream of Red Mansions"; The French writer Flaubert pioneered a calm and objective style of fiction that marked the end of Romanticism; Junichiro Tanizaki paid attention to aesthetics all his life, and his works were full, abundant and extreme.
Since 2019, Zhian has posted hundreds of videos with 17,500 fans, and he still can't figure out why this video traffic is good and that is not. He guessed, "Maybe this writer has never been talked about, but that writer has <> people talking about it." However, this is not on his radar, "New media is very interested in data, but I don't want to be swayed by it." ”
Add another channel to the voice of the moment
The first short video at the top of the Douyin number is about the great Russian writer Dostoevsky, with more than 20,000 likes, and the comments below are also very rich, some people talk about the level of translation, some people say "writing is sick is profound, I don't like it", and some people say that popular platforms such as Douyin are really not suitable for discussing serious literary works.
What is Volkswagen? Ji An believes that this concept is sometimes abused by us. "It seems that the public is a person, but in fact, we are all one of the public, the larger the platform, the more layers, and the so-called public taste is actually divided into many layers, you don't want to face all the public." Of course, there is also an opinion that short videos fragment our time to the point that it is difficult to read for a long time, and I think this logic is not accurate. A person who really loves to read will never stop reading because he watched a short video, and if he doesn't read, it's because he doesn't want to read in the first place. From this point of view, isn't it good that people who don't read books can get some knowledge from short videos? ”
Zhi An believes that now doing book recommendations and literary explanations by himself, in the grand ecology, is just adding another channel to the current voice. "The world is a diverse world, some channels are wide, some channels are narrow, but we cannot measure the value of existence in absolute terms. I still don't know how much my recommendation made a difference, I just try to do it, not underestimate the audience, and don't have high expectations. ”
Text/Reporter Zu Weiwei