With the May Day holiday approaching, hotels near Beijing's core business districts and scenic spots have become popular bookings. On April 4, a reporter from Beijing Business Daily found that during the "May Day" holiday, the prices of many hotels near core business districts and scenic spots in Beijing rose sharply, among which individual room types of the economy Super 17 Hotel around Qianmen even rose to 8,2200 yuan per night, and the price was 3-4 times that of usual; Some established star hotels are also very popular, and some dates such as Beijing Hotel are full. In addition to the rise in volume and price, in response to the impact of large passenger flow, merchants have also begun to prepare corresponding plans to welcome the upcoming holiday baptism.

Super 8 is also crazy

With nearly two weeks left before the May Day holiday, the room prices of many economic hotels in Beijing's core business districts and scenic spots have risen in response to the sound, and have exceeded 1,000 yuan.

According to Ctrip App, the room rate of Super 8 Hotel (Beijing Tiananmen Qianmen Subway Station Branch) on April 4 (the first day of the "May Day" holiday) is 29,2234 yuan / night, marked with the words "only 2 rooms left", while the same room type on April 4, the same room type on Saturday, the hotel room rate is only 22 yuan / night, an increase of 661%. Even with such a large increase, the hotel's standard double room, standard twin room and duplex family room room on April 238 are all fully booked.

Beijing Business Daily reporter contacted Super 8 Hotel (Beijing Tiananmen Qianmen subway station store), according to the staff at the front desk of the store, the price of "May Day" will be much higher than the usual price, the price is also set by the group, if you want to book early, because the price may be higher and higher in the future. "On the one hand, inter-provincial travel has resumed, superimposed on the May Day holiday, the passenger flow has increased, and the price will naturally rise." The hotel staff said.

The price increase of Super 8 Hotel is not unique, and other budget hotels near Beijing's popular core business districts, such as Qianmen and Wangfujing, have also seen price increases during the May Day holiday.

According to Ctrip's App, Homeinns Hotel (Beijing Tiananmen Square Qianmen Dashilar Pedestrian Street Branch) was sold out on April 4, and the room rate of King Room A on May 29 was 5,1 yuan per night, an increase of more than 1177% compared with the usual price of 532 yuan. On the other hand, Hanting Hotel (Beijing Wangfujing) has been fully booked from April 120 to 4, and the price of the hotel's front floor business big bed room on April 29 shows 30 yuan / night.

Super 8 Collection Hotel near Lama Temple (Beijing Lama Temple and Hepingli) Although the room price increase is not very large, the rooms from April 4 to May 28 are sold out.

In contrast, in non-traditional popular tourist districts, budget hotel room rates increased less during the May Day period.

According to Ctrip's App, the price of a Premium Twin Room at 7 Days Premium Hotel (Beijing Wangjing SOHO Futong Subway Station Branch) on April 4 was 29 yuan per night, while the room rate on April 606 was 4 yuan, an increase of 22%.

Talking about the reasons for the soaring prices of some economy hotels, the relevant person in charge of a chain hotel in Beijing revealed that some economy hotels due to the sudden increase in tourists but not enough rooms, but also involved with third-party platform agreements, so it is necessary to increase the price to ensure that the market has available rooms to book, so the price will be adjusted to 1,000 yuan or even higher, which is also determined by market supply and demand.

"The increase in hotel room rates is closely related to the number of hotel rooms and bookings, and Beijing's core business districts and scenic spots are mainly concentrated in Wangfujing, Forbidden City, Qianmen and other areas, in addition to hotel prices around Universal Studios, there is also a large increase, and other areas have a slightly smaller increase." Zhao Huanyan, Chief Knowledge Officer and Senior Economist of Huamei Hotel Consulting Agency, introduced.

All fully booked

"At present, the rooms in the first two days of the May Day holiday are fully booked." Qi Ning is the Chinese General Manager of Novotel Beijing Peace Hotel. According to him, after the Spring Festival, the flow of people in the Wangfujing area continued to rise. Judging from the current "May Day" booking information, the proportion of parent-child tourists staying in hotels has increased significantly.

Beijing Hotel, which is also a long-established hotel in Beijing, is also very "sought-after". According to the Ctrip App, there are no room types available for Beijing Hotel on April 4-29. According to the staff of the hotel's reservation department, the above dates have been full for more than a week, and in recent times orders have been coming in one after another, and only suites are currently reserved for the room on May 30.

Also a long-established star hotel in the Wangfujing area, according to Ctrip's App, only one room type of the Forbidden City Suite priced at 4,29 yuan per night remained at the Hilton Beijing Wangfujing Hotel on April 38012, and the rest of the room types have been sold out; The room reservations of Beijing VIP Hotel are full on April 4-29, and only one room type of Deluxe Suite can be booked on May 30st. Tourists are enthusiastic about Beijing's long-established hotels.

In Zhao Huanyan's view, during the "May Day" holiday, hotels in central Beijing are basically based on tourists from other provinces and cities, while old hotels are the composition and representative of Beijing's unique urban tourism resources, so they will be favored by many tourists from other provinces and cities.

Plan to cope with large passenger flow

According to Mafengwo Big Data, long-term travel orders accounted for more than 80% of the early bird orders during the "May Day" holiday. Ctrip's data shows that as of April 4, the overall number of travel bookings for Beijing as a May Day holiday destination increased by 3% year-on-year.

Regarding the fluctuation of the market price of "May Day" hotels, Zhu Lixin, a partner at Beijing Guoda Law Firm, said that at present, China's hotel prices are market-regulated prices, and there is no strict government guidance price or government limit price. Therefore, as long as the price is clearly marked and the increase is within a reasonable range, it is not illegal. However, the government also has the right to take administrative intervention against unreasonable price increases.

However, Zhao Huanyan suggested that while hotel prices rise, they should also match the supporting services. Especially in the past three years, many hotels have not encountered such a large flow of customers as this year's "May Day", whether in terms of safety or service, there should be corresponding plans.

Wu Liyun, associate professor at the China Culture and Tourism Industry Research Institute of Beijing Second Foreign Chinese University, also suggested that hoteliers need to consider how to provide more value-added services when hotel room rates rise to unreasonable prices, so that guests can feel that this high price can have a certain price match. At the same time, the enthusiasm for tourism consumption in various places during the "May Day" holiday is very high, in this case, hotels should make plans in advance in terms of products, services and supplies, including the maintenance of facilities and equipment, the training of service personnel, etc.

At present, some hotels have given corresponding plans for large passenger flow. According to Qi Ning, for the "May Day" holiday, the hotel will further improve the catering package, enrich some dishes, and add some activities to enrich the experience of tourists during their stay.

Beijing Business Daily reporter Wu Qiyun