When it became fashionable, back in the 90s, game theory applied to business and management, one of the most 'fun' conclusions turned out to be that the most winning strategy in conflict resolution was the following: do not respond to the first blow, but to the second, give a championship milk. Nothing to return the first blow with a championship milk, which is what Pelayo Díaz has done -@princepelayo for Twitter friends- as a reaction to the criticism of Irene Martínez, community manager of Stradivarius, to one of his outfits. Before continuing, judge for yourself:

Irene Martínez's criticism of the stylist's styling, issued from her personal Twitter account, was brief but intense: about the reproduction of the aforementioned photo of Pelayo, the word NO. In this way Martinez expressed his opinion on an outfit that could not leave anyone indifferent. Diaz's narrow underpants left his testicles not only hinted at, but manifest in 3D. It is true that the stylist was not inventing anything. Since ancient times we have seen men with the testítulos making bulk, well covered by the famous shell, well, as in the case of the dancers, only hidden under a jockstrap and tights. And, besides, at this point we are not going to be scandalized by something so trivial. But Irene Martinez didn't like it. And he said NO.

Pelayo Díaz's reaction: take out all the artillery

What no one expected, starting with Irene Martinez, of course, was Diaz's reaction. He quickly posted the following message on his account:

In the message, the king of style not only exposes Irene Martínez, reveals her professional affiliation and accuses her of committing bullying, but also makes negative references to her professional performance, addressing the company directly with that acid "I hope your boss or boss sees how you manage your networks because if you take your personal issue, I don't want to imagine how you will wear the Stradivarius ones, what a shame."

And Twitter responded to Pelayo Díaz

The reaction of the stylist has not left anyone indifferent. Her fans have loved it, sure, but many people have found it fatal, exaggerated and poisonous. Both in an ecosystem, that of social networks, where criticism is our daily bread, and in the world of fashion and style, the most opinionable matter, reacting in this way, trying to do professional damage even, to a person in response to a NO, has seemed excessive.

And so, like a boomerang, the criticism returned to Pelayo Díaz himself. The lawyer Isabel Díaz, for example, quickly became the defender of the Stradivarius employee: "I hope that the brand defends its employee who, in addition, has limited herself to giving her opinion in a personal capacity about a look of someone who is supposed to be dedicated to fashion."

More dust raised if possible a subsequent message from Díaz to the community manager, where she assumed that she was going to be fired for her cause:

And, of course, as expected, the tweeters have recovered some of the most acidic, critical and unpleasant messages that Pelayo Díaz himself has dedicated to people and companies, by the way, also one dedicated to Stradivarius stores!

And finally, there are Twitter users who have launched a message to the brands themselves: how is it possible, asks journalist Juan Rodríguez, that there are companies that still bet on this type of profiles. And it refers to Pelayo Díaz, of course. And not necessarily because he proudly walks around the streets of the city in his underpants.

According to The Trust Project criteria

Learn more