Paper 'Volantazo' in Mediaset: end of trash TV or facelift?
If there has been a director linked to
Mediaset
forever, that has been Raúl Prieto.
Director of
Sálvame
,
Viva la vida
,
Pesadilla en el paraíso
or the debates on
La isla de las tentaciones
, he has decided to dissociate himself from the audiovisual group after 20 years.
As Prieto himself has advanced to Vertele, he has made the decision to
"open new professional paths"
.
Mediaset sources have confirmed his departure to EL MUNDO, but they assure that
the departure has occurred on the best terms
and that both
Prieto
and the chain hope to have projects together again in the future.
"The relationship continues to be excellent and we hope to maintain new collaborations in the future," they say from the group.
Analysis
Contents.
'Swipe' in Mediaset: end of trash TV or facelift?
Writing: ESTHER MUCIENTES Madrid
Writing: ILLUSTRATION: JOSETXU L. PIÑEIRO
'Swipe' in Mediaset: end of trash TV or facelift?
"He wanted to do different things and he considered that the time had come since now there was no project in mind for him," they explain.
"
The start was quite good vibes, he wanted to try other things
. It was a very good start for both parties", he concludes.
Three years ago and after being one of the most prolific directors of
La Fábrica de la Tele
,
Raúl Prieto
signed a long - term contract with
Mediaset
after the channel 's financial disagreements with the production company for which
Prieto
worked at the time ,
Cuarzo TV
.
A contract through which, in addition, he became part of the executive management, although his work was always linked to the creation and direction of new programs.
The legendary director, father of many of the most successful programs from Paolo Vasile
's time
as CEO of
Mediaset
, began in the audiovisual world with Canal Sur.
His landing at
Mediaset would not take long to take place and with one of
Telecinco
's television milestones
,
Aquí no hay tomate
.
With the end of the program presented by
Jorge Javier Vázquez
and Carmen alcayde,
Raúl Prieto
, together with
La Fábrica de la Tele
, would create Sálvame, the longest-running program on television afternoons.
And it was from this journey that both he and
David Valldeperas
, the other director, became the best-known television directors on the small screen.
There was no afternoon in which either of the two did not appear on the screen or even did not participate in some of the blocks of the program or some of the information.
They also became characters of the heart at some point.
For 10 years of the 14 that the program will now celebrate in April,
Raúl Prieto
was its director, but a disagreement with
Jorge Javier Vázquez
, who went from being a close friend to an 'enemy', caused the director to dissociate himself from
Sálvame
in 2017 , abandon
La Fábrica de la Tele
, and signed for the then producer of Ana Rosa Quintana,
Cuarzo TV
, to take charge of
Viva la vida
, the Telecinco
weekend afternoon program
that at that time already had
Emma García
as presenter .
The objective of the chain was for
Raúl Prieto
to lift the hearings of an afternoon in which
Telecinco
had lost more and more strength.
He got it.
Three years later, disagreements between
Mediaset
and the production company at the expense of La isla de las tentaciones, produced in its first two editions by
Cuarzo
, triggered the group to launch an ordeal offering the production company's probably most prolific director an editing contract in the group. audiovisual with responsibilities also in the executive direction.
Raúl Prieto
accepted it and from then on came the debates on
The Island of Temptations
, but also some failures such as
A Nightmare in Paradise
, the
reality show
with the worst audience in the history of Telecinco.
With the arrival of the new
Mediaset
leadership and the changes introduced by Alessandro Salem, the new CEO, the departure of
Raúl Prieto
adds to what is already called the
Telecinco
revolution .
At the moment it is unknown what are these new projects and "new paths" that the director wants to undertake, but it is clear that for the moment they will no longer be with
Mediaset
.
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