• Paper 'Volantazo' in Mediaset: end of trash TV or facelift?

If there has been a director linked to

Mediaset

forever, that has been Raúl Prieto.

Director of

Sálvame

,

Viva la vida

,

Pesadilla en el paraíso

or the debates on

La isla de las tentaciones

, he has decided to dissociate himself from the audiovisual group after 20 years.

As Prieto himself has advanced to Vertele, he has made the decision to

"open new professional paths"

.

Mediaset sources have confirmed his departure to EL MUNDO, but they assure that

the departure has occurred on the best terms

and that both

Prieto

and the chain hope to have projects together again in the future.

"The relationship continues to be excellent and we hope to maintain new collaborations in the future," they say from the group.

Analysis

Contents.

'Swipe' in Mediaset: end of trash TV or facelift?

  • Writing: ESTHER MUCIENTES Madrid

  • Writing: ILLUSTRATION: JOSETXU L. PIÑEIRO

'Swipe' in Mediaset: end of trash TV or facelift?

"He wanted to do different things and he considered that the time had come since now there was no project in mind for him," they explain.

"

The start was quite good vibes, he wanted to try other things

. It was a very good start for both parties", he concludes.

Three years ago and after being one of the most prolific directors of

La Fábrica de la Tele

,

Raúl Prieto

signed a long - term contract with

Mediaset

after the channel 's financial disagreements with the production company for which

Prieto

worked at the time ,

Cuarzo TV

.

A contract through which, in addition, he became part of the executive management, although his work was always linked to the creation and direction of new programs.

The legendary director, father of many of the most successful programs from Paolo Vasile

's time

as CEO of

Mediaset

, began in the audiovisual world with Canal Sur.

His landing at

Mediaset would not take long to take place and with one of

Telecinco

's television milestones

,

Aquí no hay tomate

.

With the end of the program presented by

Jorge Javier Vázquez

and Carmen alcayde,

Raúl Prieto

, together with

La Fábrica de la Tele

, would create Sálvame, the longest-running program on television afternoons.

And it was from this journey that both he and

David Valldeperas

, the other director, became the best-known television directors on the small screen.

There was no afternoon in which either of the two did not appear on the screen or even did not participate in some of the blocks of the program or some of the information.

They also became characters of the heart at some point.

For 10 years of the 14 that the program will now celebrate in April,

Raúl Prieto

was its director, but a disagreement with

Jorge Javier Vázquez

, who went from being a close friend to an 'enemy', caused the director to dissociate himself from

Sálvame

in 2017 , abandon

La Fábrica de la Tele

, and signed for the then producer of Ana Rosa Quintana,

Cuarzo TV

, to take charge of

Viva la vida

, the Telecinco

weekend afternoon program

that at that time already had

Emma García

as presenter .

The objective of the chain was for

Raúl Prieto

to lift the hearings of an afternoon in which

Telecinco

had lost more and more strength.

He got it.

Three years later, disagreements between

Mediaset

and the production company at the expense of La isla de las tentaciones, produced in its first two editions by

Cuarzo

, triggered the group to launch an ordeal offering the production company's probably most prolific director an editing contract in the group. audiovisual with responsibilities also in the executive direction.

Raúl Prieto

accepted it and from then on came the debates on

The Island of Temptations

, but also some failures such as

A Nightmare in Paradise

, the

reality show

with the worst audience in the history of Telecinco.

With the arrival of the new

Mediaset

leadership and the changes introduced by Alessandro Salem, the new CEO, the departure of

Raúl Prieto

adds to what is already called the

Telecinco

revolution .

At the moment it is unknown what are these new projects and "new paths" that the director wants to undertake, but it is clear that for the moment they will no longer be with

Mediaset

.

According to the criteria of The Trust Project

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