It's official.
After four years of absence from the catwalks, those responsible for Victoria's Secret have just announced that, throughout 2023, they are going to resume their
controversial parade
with some changes, yes, to 'adapt' to changing times.
Beyond the fact that
models are apparently going to stop being called angels
, little is still known about the new marketing strategy with which the brand hopes to take flight after a couple of disastrous years.
Despite the fact that Ed Razek, the firm's marketing director until he submitted his resignation in 2019, 'alma mater' of the shows and, according to what they say, quite fond of sitting 'his girls'
on his knees and kissing them
, got horny in its day of the idea of including
'curvy' or transgender models in the show
, that 'image wash', which started with the 'signing' of the soccer player Megan Rapinoe and the Indian actress and singer Priyanka Chopra as ambassadors to defend or promote different causes, it goes through becoming an "openly more inclusive" brand.
The challenge, that of 'image laundering', is brought to them because the ghosts that will fly over the next (and highly anticipated) parade of Victoria's 'non-angels' cause a mixture of disgust and fear that is very difficult to digest.
Ghosts like that of the pedophile (party partner of politicians, 'royals' and businessmen, by the way)
Jeffrey Epstein
, found dead in his cell in New York in 2019. A close friend of Lex Wexner, former owner of the firm, Epstein
became going through a recruiter
of girls to abuse them, as revealed in the documentary '
Victoria's Secret: Angels and Demons'.
In this same series, several witnesses recount, among other things, how Razek, seeing Bella Hadid adjusting her underwear, told her to "forget about panties" and then alluded to the perfection of her breasts.
In that 'dark side' of the apparently luminous and colorful universe of Victoria's angels, there are also hidden the
brutal sacrifices
that the models had to undergo to show off those heart-stopping bodies, even shortly after having been mothers. , and that they went through
extremely hard workouts in the gym and extreme hypocaloric diets
.
Adriana Lima herself confessed, in an interview with the 'Telegraph', that, nine days before the show, she
only ate egg shakes
and that, in the previous 12 hours, she drank absolutely nothing (and that nothing probably includes water) to prevent fluid retention.
But, beyond the plans of the managers of Victoria's Secret to revive their company and free it from the ghosts of the past, I have to admit that personally, the planetary fascination
generated by this
parade of statuesque women
has always caught my attention.
, lace, feathers, 'brilli brilli' and stiletto heels
, which was compared, in the media, to the Super Bowl.
What's more, I have to confess that I was
somewhat embarrassed
to contemplate that bunch of well-rounded (very good, by the way) aunts walking up and down the catwalk,
smiling
(and even laughing) left and right as if They were living the happiest moment of their lives while
blowing air kisses
in a
playfully seductive
attitude .
But the most curious thing of all is that I was also entranced looking at their
spectacular anatomies
.
She couldn't believe the length of her
slender legs, free of stretch marks and cellulite
.
He hallucinated with his
flat and toned abdomens
without scoring too much (because that 'does not look good' in this sarao).
She freaked out with
her buttocks, haughty and defiant.
And I marveled at the
voluptuousness of her breasts
. Hers.
Of course, I admit that I did not even find out about the 'little sets' of lingerie that they supposedly wore, which makes me think that, in this type of parades, whether we like it or not, the attention is on the meat and not on the fabric
.
It also makes me remember a crazy journalistic adventure that I lived a long time ago and that, among many other things, helped me to reaffirm something that I was already quite clear from before: being seen as 'a piece of meat' is not cool at
all
.
For this reason, despite the fact that I respect what everyone wants to do with their body (in this case, a great body), to be honest, I have plenty of
Victoria's Secret fashion shows,
although, after the 'redesign'/'washing of expensive', be without 'angels', inclusive, respectful of the environment, sustainable and all that string of labels that are now attached to things when they want to 'pass off' as 'good'.
Because I'm afraid that, in the end, it will be more of the same: a 'show' designed to
use the female body as a showcase to sell
and that's not cool either.
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