OneToro will be Mundotoro TV: it will cost 170 euros per year

• TV Movistar makes official the puntillazo to Canal Toros, which will stop broadcasting on March 23: "The emergence of new actors makes it not viable"

• Canal Toros Vital in the economic structure of bullfighting in the last decade

Neither OneToro, nor OneFootball, nor 'honetoro'.

The new bullfighting content platform will be called Mundotoro TV, adopting the name of the classic portal, the flagship of communication in the bullfighting sector.

, the CEO of OneToro, clarified that the link with OneFootball is that "we share an investor, who is one of my best friends, with whom I was inspired to create this new way of transmitting the bullfighting festival."

Ignacio de la Cortina

, general director of the project, assured that the launch that has resulted in the imminent closure of the Movistar Plus Canal Toros is not being easy.

"We have come to compete, we never think of being alone. It is disastrous news that Movistar has decided to close, there is a market for everyone. We are very focused on the international market. The alliance with Mundotoro shows that the project is very serious."

They have also signed the chief producer of broadcasts for so many years at Movistar,

, "he has captivated many fans."

For his part, the emblematic filmmaker assured that he was very involved with this new project: "It is a gift that life has given me. We are very excited, we will try to bring rigor and experience to generate unique content. Bullfighting has a seriousness that there is "That must be collected with respect, but

that is included in other events broadcast and that is lacking in the bulls. We are going to exceed the production budget for Movistar's celebration."

With the guarantee of broadcasting the fairs of San Isidro, Autumn, April, San Miguel and San Jaime in Valencia, they launch an annual package for

, another monthly package for €40 and the possibility of buying separately

.

Questioned by the fairs in Pamplona and Bilbao, they assured that "nothing else is closed yet, but we will try to listen to the fans and give them what they ask of us."

They also look to America for the coming winter: Peru, Colombia and Mexico.

The idea of ​​hosting the new application as a channel with continuity on some telephony platform was dropped, but no further details were given.

in the production of the broadcasts was also discussed

.

Although none of these issues were officially addressed.

David Casas

returns to television as narration director after leaving Movistar a couple of seasons ago.

"We are going to look for closeness, commitment and quality. That what we say is objective, truthful. We are not a copy of Movistar. We know what their virtues and weaknesses were. We want bullfighting to gain worldwide projection. The people young people are changing their habits. We have to be able to reach them," he enthused.

The OTT arrives definitively to the bullfighting world with the hope of establishing itself.

De la Cortina explained the dependence on success for the continuity of the application: "The subscribers are the ones that will mark the future of this company.

. "

It was announced that it will be invested in marketing and some tutorials will be disseminated to facilitate subscription.

"We are counting on everyone joining in, especially with the help of grandchildren to grandparents

"

The company is registered in Delaware (USA), a state with less tax burden than many countries of the European Union.

Moritz Roever explained it as follows, "most of the investors are from the United States, in

we have an office working on the development of this project."

At different times during the press conference held at the Wellington Hotel, the directors of Mundotoro TV clarified that they

.

Negotiations have been carried out with the businessmen of the squares, as has traditionally been done.

"We don't want to change the rules of the game," De la Cortina said.

But they have.

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