Not even the interim president of
RTVE
herself hides the failure.
«We have had some great successes, such as
The promise
,
The hunter
,
The joker of La 1
, and other bets that are turning out to be unsuccessful, such as
TV days
,
All against 1
,
Let's get along well
,
Afternoon plan
,
10,000 days
», recognized
Elena Sánchez
during her appearance in the Mixed Commission of Parliamentary Control of the
RTVE
corporation , on February 23.
She added: «Television is like that;
offers that like some dislike others.
However, there is one of those "failed bets" that does raise blisters, due to its cost and its format.
Last October, one month after the appointment of Sánchez as head of the Entity, the
RTVE
board of directors authorized a series of contracts for a combined amount of 42 million euros.
Among them,
5.5 million
went to
LACOproductora , a
Prisa group
company
, for 13 installments of
Días de tele
, one of the great bets for
prime time
on
La 1
and which meant the return of
Julia Otero
to public television.
The premiere of the new format was a success.
On January 17, more than a million spectators attended the media reappearance of Little Nicolás.
The program marked a resounding 11.5%
share
and predicted, finally, a solution to a strip that seemed cursed.
It would be his last joy.
Seven deliveries later,
it has not reached double figures again and its maximum has not reached 8%
.
"It seems that there is not much difference with the own production," they say from the CCOO union branch on RTVE, "the audience is not justifying the investment."
The union, which has already been critical on numerous occasions of the outsourcing of content in a journalistic company with more than 6,500 employees, supports Julia Otero
's commitment to "solvency and rigor" and understands that she has a high cachet,
but points out that "the program has a
high
percentage of archival material from RTVE"
. depth".
The production company after
Días de tele
is led by
José Miguel Contreras
, linked to
Prisa
since the beginning of his career and who in March of last year integrated
LACOproductora
into the audiovisual structure of the media group after years of external collaboration.
Contreras himself is one of the regular commentators in
Julia Otero
's space .
It is not the first frustrated investment by
RTVE
in formats linked to
Prisa
.
A single delivery lasted
Vamos a llevarnos bien
, the Ana Morgade
program
produced by
The Pool
, the producer of
Andrés Varela Entrecanales
, director of the publishing group of
El País
, and which had invoiced
4.2 million for 10 installments
of the
show
that were never .
According to the criteria of The Trust Project
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