According to a report by "West China Metropolis Daily" on February 21, recently, on a short video platform, a self-media blogger showed the poor living environment of an old man and a little girl in Daliang Mountain, saying that the girl was an orphan picked up by the old man. The two depend on each other for life.

After watching it, many netizens left messages wanting to support the family.

It was later confirmed by several local villagers that many of the blogger’s video content was “directed”. He also borrowed money from the elderly in the village to stage a video of “distributing money”. The blogger claimed to “fund” an old man 3,000 yuan, but after the video was shot, another 2,800 yuan was recovered.

　　The Internet makes charity no longer stick to the traditional model. There are more and more channels for the public to participate in public welfare and charity, with more enthusiasm and a stronger atmosphere. This is a kind of progress.

Among them, some self-media bloggers have also started to do charity. This new form of charity, while promoting the development of private charity, has also exposed some problems, such as the authenticity of the content and the difficulty of distinguishing the credibility of the information.

In recent years, incidents of shooting videos or broadcasting live broadcasts with the content of the ceremony of distributing money and goods, and then collecting money and goods and leaving have been exposed from time to time. Most of the relevant anchors are marketing in the name of charity.

To put it bluntly, it is abusing the love and compassion of the audience for their own personal gain.

　　This kind of "staged charity" is first of all a malicious deception of the rural masses.

People in remote areas really need the loving support from relevant departments, institutions, and social welfare people, but treating them as living props and tools to earn traffic will undoubtedly make them very disappointed.

　　Secondly, "staged charity" is also a silent destruction of the social atmosphere of kindness.

Today, some short video and live broadcast platforms have launched the "Internet + Public Welfare" model, aiming to rely on the power of the Internet to gain more attention and trust for public welfare activities, so as to raise more funds more efficiently.

False charity is rampant, which is likely to hurt the development of real public welfare.

People's kindness and love cannot withstand the consumption of "charity in a posing style", and it is difficult to reverse the damaged social atmosphere.

　　In addition, many bridges in the video are not real scenes. For example, the "dilapidated hut" where the grandparents and grandchildren live is actually just a production room for production tools.

Today, the results of poverty alleviation in many areas, including Daliangshan, are obvious to all. The false propaganda in the video has damaged the image of the place and discredited the achievements of the local development.

　　Relevant parties must severely crack down on similar fake charity and real marketing behaviors of anchors.

At present, the relevant departments of Liangshan Prefecture are investigating and handling the incident. The relevant platforms should also strengthen the management before, during and after the event. Once the relevant anchors are found to be fraudulent, they should immediately stop broadcasting and block accounts to deal with it.

(Worker's Daily He Yonghai)