Chinanews.com, Beijing, February 23rd (Reporter Shangguan Yun) On the 23rd, the 6th Reading X Forum was held in Beijing.
The theme of this forum is "Data Insight and Content Innovation". The participants shared their views from various perspectives such as academic publishing.
The scene of this forum.
Photo provided by the organizer
Wu Shulin, chairman of the China Publishing Association, delivered a speech at this forum.
He mentioned topics such as how the industry protects rights against piracy, and shared and exchanged ideas on the application of new technologies represented by ChatGTP in the publishing industry.
Zheng Ke, member of the Party Committee of Anhui Publishing Group, deputy secretary of the Party Committee and general manager of Times Publishing Media Co., Ltd., mentioned that this forum looks forward to using the logic and background of data insight to explore the mode and path of content innovation to help the high-quality development of the publishing industry.
For the publishing industry, the quality of books is particularly important.
Yang Wei, vice president of Beijing Kaijuan Information Technology Co., Ltd., put forward two innovation logics of "pure new product publishing" and "product iteration", combined with the performance of Kaijuan observation data, conducted in-depth discussions with everyone on the topic of "structural innovation of content products".
Original books require persistent innovation.
In this regard, Shi Yan, general manager of Tongqu Publishing Co., Ltd., said that from 90% of the introduction in the past to 80% of the original content today, Tongqu has experienced the process of rising, climbing, and soaring in the children's content industry.
The scene of this forum.
Photo provided by the organizer
She believes that for children's original books, it is necessary to innovate traditional cultural content, create "interesting and useful" original products; create top products, deepen the construction of think tanks and lead high-quality development.
In addition, it is also necessary to plan the development layout as a whole, and strengthen the strategic planning of publishing integrated development.
In her view, good content is the "ballast stone". No matter how the media and channels change, "what makes me feel at ease is that content is always at the core."
It is reported that this forum is co-hosted by the China Publishing Association and the China Book Publishing Industry Association, and undertaken by Times Publishing and Media Co., Ltd. and Beijing Kaijuan Information Technology Co., Ltd.
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