Celebrities farm, open restaurants, fall in love, talk on talk shows
There are many programs with low popularity, and the variety shows are a bit weak at the beginning of the year
Compared with the popularity of Spring Festival movies and blockbuster dramas at the beginning of the year, the variety shows that have started broadcasting one after another recently are a bit muted.
The follow-up topics and highlights of several star reality shows have not kept up. Other new talk shows, emotional, and music variety shows have not reached the expected popularity, and this year has fewer "Ace vs. Ace", "Singer", "Tucao Conference", etc. Old-fashioned popular shows, overall, the variety show failed to present the most popular works that dominate the topic list, and the momentum is a bit lonely. The audience is looking forward to more popular works in the spring variety show.
reporter Shi Wenjing
Comprehensive N-generation continued efforts
New programs focus on innovation
Recently, the emotional variety show "Goodbye Lover 2" ended, and the New Year's Eve variety show "Time Concert 2", "Our Inn", "Detective Academy 6", "Infinite Transcendence Class", "Happy Restart 2", "New Life" "Our Folk Songs 2022", "Open Mic Tonight" and others are still on the air, and the new variety shows that have just appeared include "Let's Talk" and "Work Started!"
New Life", "Let's Plant the Land", "Half-acquainted Lovers 2", "Big Detective 8", etc.
Judging from the popularity of these programs, the appeal of comprehensive N-generation programs is still there, and the momentum of innovation in new programs continues.
From the perspective of relative popularity, comprehensive N-generation programs are more popular.
"Time Concert 2", "Detective Academy 6", "Exciting Offer 4", "Big Detective 8" and other programs are highly watched and discussed, and there are two star-studded reality shows "Our Inn" and "Infinite Beyond Class" Variety shows also attract attention based on topic discussions.
The latest "Work Started!"
"New Life", "Let's Talk" and "Let's Plant the Land" also attracted more attention because they just started broadcasting.
Although the new variety shows after the beginning of the year did not have big hits, they all focused on innovation in content and form to attract more attention.
The talk show variety show "Work Started!"
"New Life" brings together talk show celebrities such as He Guangzhi, Li Dan, Meng Chuan, and Niao Niao to output hilarious laughs around hot topics such as starting work anxiety, starting work goals, migrant workers' learning anxiety, and work worries that young people care about. Points of view, from the perspective of the topics selected by the program, it is to accurately hit the public's emotions to quickly resonate, but there are no very out-of-the-box topics and opinions.
The variety show "Let's Talk" with Fu Seoul, Yang Li, Yi Lijing, and Yang Tianzhen as guests opened a series of spicy and undefended cool chats, using unique perspectives and interesting souls to chat "" My sister doesn’t have an answer either” topic.
The program talks about all kinds of life topics, which is very similar to Xiaoxian Zong "Mao Xuewang".
Another new program that has attracted attention in terms of content is "Planting the Field".
The program selected 10 young people to form a "farming team" to cultivate 142 acres of land in a down-to-earth manner. They participated in the whole process of labor from the moment they sowed a seed, and led the audience to witness the whole process of rice germination, growth, earing, filling and harvesting. In the process, the new program is pushing newcomers back and forth through "true land", and the program setting is more eye-catching.
The show will also invite celebrities to join the show, but this show is a variety show for fans after all.
various reasons
Make the show soaring
Variety shows at the beginning of the year are still relatively popular with the N generation of variety shows, and many new programs have failed. During this period of time, variety shows as a whole have not been able to "surge" due to many factors. It has something to do with the topic of entertainment.
Generally speaking, if there are fewer topics that the general public can participate in, there will be much less attention; in addition, the vertical segmentation of variety shows is becoming more and more obvious. Public discussion is low.
In the current market and environment, it is becoming more and more difficult for new variety shows to become hits, and there are fewer and fewer shows that can be cultivated into the N-generation of old variety shows.
For example, the virtual reality game reality show "Vowel Adventure" uses technologies including motion capture, VR, XR, and human-screen interaction. audience.
For audio comprehensives such as "Our Folk Songs 2022", although there are many big names in the industry and the quality is good, the program has not found a model and topic that can interest the public, and it has gradually become a niche and vertical content.
"Our Inn", "Infinite Transcendence Class", "Work Started!
Programs such as "New Life" were more eye-catching and highly topical when they first aired, but after watching a few episodes, the audience found that some of these programs have changed their content, some guests have no new ideas, and the content output is also aesthetically fatigued. , The program is also difficult to maintain high popularity.
Love dramas such as "Half-familiar Lovers 2" use amateur love to discuss emotional dilemmas, career problems, etc., looking for topics that urban audiences can empathize with. .
"Detective 8" and "Detective Academy 6" have a high reputation, but they are still vertical and subdivided variety shows.
It can be seen that under the influence of the market environment and production pressure, the platform is more willing to work hard on the old variety N-generation and cost-controllable fresh variety shows. There are fewer and fewer super-produced variety shows, and the overall stability of variety show production is obvious.
At the beginning of this year, there was a lack of super hit variety shows, and new variety shows had to cultivate audiences, which led to a somewhat deserted start to the market.
However, the variety show market does not have a strong schedule attribute. The time allocation is actually very random for which show will be popular throughout the year.
There are still many new programs that are expected to be launched in the first quarter, such as "Hahahahaha 3", "National Singer 2023", "Songs That Play Well", "Sounds of Endless Sound·Treasure Island Season", etc., the program reserve is abundant, and the market and popularity are on the rise. If it can quickly recover, there may soon be "phenomenal" works that can live on the hot search.
Qilu Evening News