China News Service, December 28th. On the 28th, the Ministry of Culture and Tourism held a regular press conference for the fourth quarter of 2022.

At the meeting, Li Xiaosong, deputy director of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism, introduced the relevant situation of intangible cultural heritage publicity and display activities during the Spring Festival in 2023.

The Ministry of Culture and Tourism encourages the establishment of a special area for the sale of intangible cultural heritage products, and carries out exhibitions and sales activities for intangible cultural heritage products.

In addition, the Ministry of Culture and Tourism supports the China Performance Industry Association to cooperate with Douyin, Kuaishou, Bilibili, Weibo, Kugou, WeChat video accounts and other network platforms to focus on the exhibition and broadcast of intangible cultural heritage New Year customs videos and carry out topic discussions.

The picture shows foreigners walking into the Guangxi Baise Intangible Cultural Heritage Experience Hall.

Photo by Lin Jieqi

  Li Xiaosong said that the Spring Festival is an important time node for extensive activities such as the practice of intangible cultural heritage in various places.

In the 2023 Spring Festival intangible cultural heritage publicity and display activities, the Ministry of Culture and Tourism supports the comprehensive activities of intangible cultural heritage projects related to the Spring Festival.

Intangible cultural heritage items related to New Year decorations such as paper-cutting, woodblock New Year pictures, lanterns, and colorful tie-ups must focus on creating a strong festive atmosphere; intangible cultural heritage items with strong groups such as dragon dances, lion dances, lantern fairs, and temple fairs must continue to expand public participation Intangible cultural heritage items of traditional crafts should increase the supply of traditional crafts and provide the people with rich festival cultural products.

Encourage intangible cultural heritage projects from all over the country to participate in mass cultural activities such as local "village evenings", mass gatherings, condolence performances, etc.

Support Hong Kong, Macao and Taiwan compatriots and overseas Chinese who return to their hometowns to participate in various forms of festivals, customs and intangible cultural heritage experience activities such as ancestor worship and group worship.

  In addition, the Ministry of Culture and Tourism encourages the establishment of a special area for the sale of intangible cultural heritage products, carries out exhibitions and sales activities for intangible cultural heritage products, supports the entry of traditional crafts into shopping malls, supermarkets, and stations, and sells and promotes traditional craft products through a combination of online and offline methods.

  According to reports, during the Spring Festival in 2021 and 2022, the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism will carry out the "Culture Entering Thousands of Homes-Video Live Hometown Year" activity for two consecutive years, supporting the launch of more than 400 live broadcasts of New Year customs and intangible cultural heritage on online platforms, Concentrate on broadcasting 37,000 short videos of intangible cultural heritage New Year's customs, so that the people and overseas Chinese can feel the strong flavor of hometown and the strong atmosphere of celebrating the new year through the network platform.

  In order to further deepen the brand of the "Live Video Live Hometown Year" event, the Ministry of Culture and Tourism will hold the 2023 "Culture Enters Thousands of Households - Video Live Hometown Year" event, supporting the China Performance Industry Association to cooperate with Douyin, Kuaishou, Bilibili, WeChat Network platforms such as Bo, Kugou, and WeChat video accounts focus on broadcasting intangible cultural heritage New Year customs videos and carrying out topic discussions.

During the important time points of the Spring Festival, such as Xiaonian, New Year’s Eve, Lunar New Year’s Day, and Lantern Festival, each platform will launch discussions on topics such as “buying New Year’s goods at the big market”, “showing the reunion dinner”, “dancing the Chinese dragon”, and “lighting up the Chinese lanterns” , Live events.

(use up)