We knew it, it is not given to everyone to be a cagole.
And if we knew it, we did not necessarily think of it in economic terms, as “being cagole” is above all a matter of behavior and state of mind.
The luxury ready-to-wear brand Balenciaga has just added to its cagole collection, released last fall, high boots, sold for 1,890 euros…
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In this same collection are bags in garish colors and no less original sandals.
If originally talking about it in Marseilles, the cagole derogatorily designates a superficial woman whose companion is the no less superficial cacou, an authentic show-off without consistency, the term so much today to be transformed under the influence of brands.
In Marseille, the brand "Cagoles nomades" has been created, which has brought up to date the election of miss cagole, an event that was once popular in Marseilles in the 1990s, and which wants to convey the positive image of a "bad" cagole. bitch”, a kind of free woman.
One more proof, if needed, of the ability of brands to appropriate popular cultures to give them a market value.
The Balenciaga collection, a brand distributed worldwide, also questions the ability of Marseille words to be exported.
We are therefore impatiently awaiting the "cacou" collection, "my life" or even the one that "pègue"
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Marseille: "Being cagole is freedom", the return of the "bad bitches" contest
Did you see ?
VIDEO.
The "Miss Cagole" election is making a comeback in Marseille... "The idea is for it to be absurd!"
Marseilles
Paca
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