Artists Drake and 21 Savage have been busy this past week.

In the promotion of their new album "Her loss" they have both diligently deceived their followers in social media.

Among other things, the duo posted an image depicting the two artists on the cover of the fashion magazine Vogue, which was made up.

They also published a video that made it look like they were participating in the Youtube concept "Tiny desk concert", which was also staged.

Last but not least, they also manipulated an interview from April where radio legend Howard Stern talked to comedian Jerrod Carmichael about porn, among other things.

But in the edited video, it looks like Drake and 21 Savage are being interviewed instead.

But finally, the album is here.

"Her loss" consists of 16 songs and has been well received on social media, one user believes that "the album is 10 out of 10" while another writes: "This is Drake's best rapping in years".

In the clip above, you can see what the joke campaign looked like.