A complex facility where you can experience cutting-edge digital technology called "XR", which makes full use of technologies such as VR = virtual reality and AR = augmented reality, was opened to the public before it opened at the west exit of Shinjuku Station.
The facility "NEUU", which will open on November 1, is characterized by the fact that visitors can easily experience works created using the latest "XR" technology.
When you put on the headset, a powerful 360-degree image spreads out, and you can experience a dynamic experience as if you were a character in the movie.
In addition to the space for hands-on experience, for creators who want to create works and services that make use of the technology of "XR", there is a space where they can work, and it also functions as a showroom where the latest equipment is displayed.
"XR" is also called cross-reality, and it is a technology that combines VR (virtual reality) and AR (augmented reality) to fuse the virtual and real worlds.
The market is expected to expand in the future.
Odakyu Electric Railway opened this facility at the west exit of Shinjuku Station, dismantling the department store main building at Shinjuku Station, and aiming to complete a skyscraper in seven years, in 2029. .
In addition to the aim of maintaining the bustle of the city until the redevelopment is completed, there is also an idea to connect digital technology to the development of the West Exit area in the future.
In the future, we would like to utilize “XR” technology for limited express trains and sightseeing.
Mr. Dai Kitajima of Odakyu Electric Railway said, "I want to use XR technology to create attractiveness with soft content using XR technology in areas where the bustle has fallen due to redevelopment, and I want to increase the charm of the whole city on both sides." was