As a countermeasure against soaring prices, Kanagawa Prefecture has implemented a point reward campaign using a special app for smartphones called "Kanagawa Pay". I ended giving points early.
As a countermeasure against soaring prices, Kanagawa Prefecture has implemented a campaign that uses a dedicated app called "Kanagawa Pay" to return up to 20% of the purchase amount as points when shopping cashless at stores in the prefecture. It's been running since mid-March.
A budget of 10 billion yen was planned for the return amount, and points were planned to be awarded until the end of November this year, but the number of uses was higher than expected, and the upper limit of the budget was reached on the 30th.
For this reason, we finished giving points in 30 days, but the returned amount can be used at participating stores until the end of January next year.
The prefectural government launched the same campaign with a budget of 7 billion yen from October last year, and it took more than half a year to reach the upper limit of the budget. is reached.
According to the prefecture, 1.78 million people have downloaded the app, and people of all ages are using it, from young people to the elderly.
A prefectural official said, ``There were more people than expected, partly due to rising consumer awareness of saving money due to soaring prices.''