From backing mountains and rivers to selling scenes, from selling specialty products to fighting creative ideas
Rural tourism is getting more and more interesting
"Pick", "harvest" and "harvest" are the hot words in this autumn tourism market.
In recent years, the attractiveness of rural tourism has been continuously enhanced, and it has become an important part of domestic tourism, and the rural tourism market is growing day by day.
According to statistics, at present, more than 60,000 administrative villages in my country have carried out rural tourism business activities, and rural tourism has become an important way of rural revitalization.
richer gameplay
In September, the Ministry of Culture and Tourism and the Central Committee of the Communist Youth League jointly launched 128 national rural tourism boutique routes of "Fragrant Rice and Flowers Saying Good Years", connecting a group of rural attractions with profound farming culture and rich folk customs, guiding tourists into the countryside and supporting " Sannong”, continue to play the positive role of rural tourism in stimulating consumption vitality, promoting urban-rural integration, and assisting rural revitalization.
Rural folklore, rural life and rural scenes represented by bumper harvests add attractiveness to rural tourism.
In Chongmudang Village, Huxingshan Yao Nationality Township, Longhui County, Hunan Province, folk activities such as pounding rice, making glutinous rice cakes, and roasting glutinous rice cakes are very popular among tourists; Yudu County, Jiangxi Province makes use of selenium-rich soil resources to vigorously develop selenium-rich agricultural industries, creating In Zishan Ten Thousand Mu Selenium-Enriched Vegetable Industrial Park, villagers "live like sesame blossoms"; the presence of homestays, interactive farms, and art studios has made Xianqiao Village, Chongming District, Shanghai more and more famous. Come here to play more and more tourists.
Participating in rural tourism is no longer just "eat farm food and live in farm music".
"In recent years, outings in Beijing have become more and more fun. Not only are the hardware facilities more complete, the game is more convenient, and there are more and more playable items. The three generations of the whole family can find their own leisure style." Hobby. Gao Yan, a Beijing tourist who travels by car, said, "In addition to the local flavor, today's rural tourism has a lot more fashion flavors."
Dai Bin, president of the China Tourism Academy, recently wrote that rural tourism has changed from selling the environment to selling scenes and creativity. Folk customs and intangible cultural heritage have also become a new attraction for rural tourism.
Rural tourism has covered many product systems including sightseeing, leisure, health care, summer escape, ice and snow, farming and study, research and entertainment.
Strong driving ability
Rural tourism + agriculture, rural tourism + health care, rural tourism + research, etc., as a highly integrated industry, the development of rural tourism has brought many changes to the countryside.
Peixie Village, Xiaochi Town, Xinluo District, Longyan City, Fujian Province used to be a poor village with "no industry, no talents, and no technology". Through the development of rural tourism, it has now become a fusion of "bamboo tea processing, rural e-commerce, and rural tourism". The developed Fumei Village; Youlian Village, Hailar District, Hulunbuir City, Inner Mongolia Autonomous Region is also a typical example of tourism-prosperous villages. Through the development of rural tourism, the once net outflow village has become a sea of flowers and every family is doing business; Jinggang Mountain, Jiangxi Province, at the foot of Huangyangjie Shishenshan Village is also enjoying the "bonus" brought by the development of rural tourism. In the past, the villagers "walked mud roads and lived in adobe houses". Now, villagers open homestays and farmhouses, and eat "tourism meals" at their doorsteps. .
Rural tourism is on fire, and sales of various agricultural products have increased significantly.
How to make rural "earth" flavored products on the road of quality development, many places choose to promote the quality and upgrade of agricultural products through the power of "cultural creativity".
Wenzhou, Zhejiang is rich in rural tourism resources, and local products with rural characteristics, such as traditional cakes, dried five-spice, and tea, are very popular among tourists.
Through continuous improvement of product design and packaging, combination and matching, combined with the online sales model, these specialties have become characteristic "cultural and creative gifts", which not only increases the income of the villagers, but also enhances the local popularity.
The village is beautiful, the villagers are rich, and more and more people and investors who have left the village are entering the village.
Guan Shizhong, secretary of the Party branch of Xianqiao Village, Chongming, said that in the past, he tried every means to attract investment, but with little success. After the village's appearance was improved, cooperatives and homestay investors were willing to come in.
"Life is getting richer, industries are prosperous, and the large rural tourism market has attracted more and more entrepreneurs, literary and art workers and retired cadres to invest in the countryside, and they have settled in the countryside as sage villagers, driving more young people to return to the countryside. Start a business in the township." Dai Bin pointed out.
Quality development
At present, leisure, vacation and experience have become important demands for people to participate in rural tourism, and various rural tourism destinations have created many projects for this purpose. However, similar and single products are still important factors restricting the further development of rural tourism.
Since the beginning of this year, the Ministry of Culture and Tourism has successively launched the national rural tourism boutique routes of "Spring is born in summer and all things grow together", "The village is a museum", and "The fragrance of rice and flowers tells a good year". The integration of experience, etc., in order to better meet the needs of the public with specialization and multi-level tourism, and enrich the supply of rural tourism products.
Refinement has become an important direction for the development of rural tourism.
Recently, the General Office of the Yunnan Provincial Government issued the "Notice on 10 Practical Models of Developing Rural Tourism to Help Farmers and Increase Income". Some of the selected villages use flowers as a medium to develop a "beautiful economy" in the countryside; Tourism development injects vitality; some rely on unique cultural tourism resources to attract tourists.
Let the villages follow their own development laws, implement high-quality rural tourism projects, continuously enrich the content of rural tourism products, and improve the level of rural tourism services, so that villages have both beautiful scenery and connotations, and rural tourism truly becomes an important way to help farmers and increase their income.
Our reporter Yin Jie
"People's Daily Overseas Edition" (12th edition on October 28, 2022)