China News Service, Jinhua, October 26 (Dong Yixin) In the past two days, more than a dozen retired Shanghai aunties went to Hengdian Film and Television City, Dongyang City, Jinhua, Zhejiang to "remake" the micro-movie "The Legend of Zhen Huan" on the "hot search list". Some netizens lamented that "going to Hengdian to film is no longer the exclusive domain of actors."
The opening scene of the micro-movie "The Legend of Zhen Huan".
Photo courtesy of horizontal shadow
"Hengdian has always been positioned to include filming and cultural tourism. In 2016, we began to try to transition from tourist-style tourism to immersive tourism experience. At the best of times, 60 experiential micro-film crews started shooting every day." On the 26th, Wu Xiao, general manager of Dongyang Hengdian Film and Television City Micro Film Co., Ltd., said in an interview with a reporter from Chinanews.com that in recent years, the local culture and tourism elements have been integrated into the film and television industry, driving the diversified development of the industry, extending the industrial chain, and responding to the epidemic. The film and television "Cold Wave".
The micro-film shooting experience project is one of them.
Worship the Quartet, unveil the red curtain, divide the roles, take a big group photo... Hengdian film and television industry "condenses" the film and television creation that originally took several months to complete to a few tens of minutes to a few days. The director, lighting, photography, clothing, makeup, The props are readily available, and as long as the tourists "transform" into actors, they can "enjoy the show."
A view of Hengdian.
Photo by Dong Yixin
It is reported that the Hengdian micro-movie experience series products have formed a matrix of a certain scale. The product types and scripts can basically cover all age groups. The actors can be one person or hundreds of people, and the per capita cost ranges from tens of yuan to tens of thousands of yuan. .
The rise of the micro-film industry has provided new jobs.
During peak tourist seasons such as weekends, winter and summer vacations, “Hengpiao” who is active in Hengdian will join the micro-film production team to give full play to their own strengths; Zhejiang Hengdian Film and Television Vocational and Technical College will also have many graduates every year to devote themselves to the shooting and production of micro-films , not only professional counterparts, but also relatively considerable income.
Hengdian "Into the Movie" street performance project.
Photo by Dong Yixin
"In the past few years, we have also received many research teams and undertaken some group building projects for tourists to experience the filming of red, history and other themed film and television works." Wu Xiao said that at present, Hengdian still has "into the movie" "I In Hengdian as a group performance "street performance project, visitors can follow the cast and crew into the simulated version of the shooting site and feel the atmosphere of the crew.
The reporter learned from interviews that most of the audiences of Hengdian micro-movie experience series products are from the Yangtze River Delta region, as well as municipalities and provincial capitals.
In the future, Hengdian will continue to enrich the content of the script, expand more interpretation forms, and allow more tourists to stand in the "C position" on the set.
The Dream Bund Scenic Spot of Hengdian Film and Television City.
Photo by Dong Yixin
Hengdian, located in central Zhejiang, has built a complete ecological chain of the film and television industry: two-thirds of China's film and television works come from here, and it has received more than 3,600 crews. It is one of the largest film and television live-action shooting bases in the world.
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